Brandwave

Reln vs Tumbleweed:Which is more popular?

In September 2026, Tumbleweed had more branded searches than Reln among compost bin brands in New Zealand. Tumbleweed had about 100 branded searches, while Reln had 40. Tumbleweed made up 31.3% of all compost bin brand searches we track, and Reln accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about compost bin brands, Tumbleweed appeared in three of the five answers and Reln in none.

Among compost bin brands in New Zealand in September 2026

Who do people search for more?

Tumbleweed, about 3 searches for every 1 for Reln

Tumbleweed 100 searchesReln 40 searches

Who does AI mention more?

Tumbleweed, mentioned in 3 of 5 answers, Reln in 0

Tumbleweed in 3 of 5Reln in 0 of 5

Who does AI recommend more?

Tumbleweed, the only one of the two named

Tumbleweed first in 3Reln never named

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Top compost bin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tumbleweed was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reln did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tumbleweed1st
  2. Maze2nd
  3. Earthmaker3rd
  4. Zing Bokashi4th
  5. Reln–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earthmaker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tumbleweed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zing Bokashi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reln0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compost bin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Reln or Tumbleweed more popular in search?

This chart shows how often people search Google for Reln and Tumbleweed by name. Each line represents a brand's share of searches for all five compost bin brands we track, month by month, from searches in New Zealand.

Reln and Tumbleweed among compost bin brands in New Zealand, by month

Share of searches by month for Tumbleweed, Reln. The figures are in the table below the chart.

View monthly share of searches table
MonthEarthmakerTumbleweedMazeRelnZing Bokashi
Oct 202538.5%30.8%15.4%11.5%3.8%
Nov 202536%32%16%12%4%
Dec 202540%20%20%15%5%
Jan 202636.7%33.3%13.3%10%6.7%
Feb 202647.6%19%14.3%14.3%4.8%
Mar 202640%20%20%10%10%
Apr 202638.5%38.5%7.7%11.5%3.8%
May 202626.3%31.6%21.1%15.8%5.3%
Jun 202631.6%31.6%15.8%15.8%5.3%
Jul 202630%30%15%20%5%
Aug 202638.5%23.1%23.1%11.5%3.8%
Sep 202637.5%31.3%12.5%12.5%6.3%

How has the Reln and Tumbleweed comparison changed over the last 12 months?

3 findings
  • Tumbleweed was ahead of Reln in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Reln’s share of searches among compost bin brands in New Zealand moved from 11.5% to 12.5%, and its estimated monthly branded searches moved from 30 to 40.
  • Across the 12 months ending September 2026, Tumbleweed’s share of searches among compost bin brands in New Zealand moved from 30.8% to 31.3%, and its estimated monthly branded searches moved from 80 to 100.

How did search popularity change for New Zealand compost bin brands in September 2026?

2 changes

  1. In September 2026, Tumbleweed overtook Maze to rank 2nd among compost bin brands in New Zealand, with 31.3% of the searches.

  2. In September 2026, Reln gained share of searches among compost bin brands in New Zealand, from 11.5% to 12.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Reln’s and Tumbleweed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reln

2 branded search terms

  • reln
  • reln compost

Tumbleweed

2 branded search terms

  • tumbleweed compost
  • tumbleweed compost bin

How the Brand Demand Index is measured

Other head-to-heads among compost bin brands

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