Brandwave

How popular isEarthmaker?

In September 2026, people searched for Earthmaker by name about 120 times in New Zealand, a 20% increase from the previous year. These searches made up 37.5% of all New Zealand compost bin brand searches, placing Earthmaker first out of five brands. When we asked both ChatGPT and Google AI Overviews about compost bin brands, Earthmaker appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Earthmaker is the most searched of 5 competitors and the third most recommended in AI answers.

  1. EarthmakerShare of searches 37.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. TumbleweedShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. MazeShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. RelnShare of searches 12.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Zing BokashiShare of searches 6.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top compost bin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Earthmaker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Earthmaker is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tumbleweed1st
  2. Maze2nd
  3. Earthmaker3rd
  4. Zing Bokashi4th
  5. Reln–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earthmaker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tumbleweed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zing Bokashi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reln0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compost bin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which compost bin brands compete with Earthmaker?

Earthmaker against compost bin brands in New Zealand, by month

Share of searches by month for Earthmaker, Tumbleweed, Maze, Reln, Zing Bokashi. The figures are in the table below the chart.

View monthly share of searches table
MonthEarthmakerTumbleweedMazeRelnZing Bokashi
Oct 202538.5%30.8%15.4%11.5%3.8%
Nov 202536%32%16%12%4%
Dec 202540%20%20%15%5%
Jan 202636.7%33.3%13.3%10%6.7%
Feb 202647.6%19%14.3%14.3%4.8%
Mar 202640%20%20%10%10%
Apr 202638.5%38.5%7.7%11.5%3.8%
May 202626.3%31.6%21.1%15.8%5.3%
Jun 202631.6%31.6%15.8%15.8%5.3%
Jul 202630%30%15%20%5%
Aug 202638.5%23.1%23.1%11.5%3.8%
Sep 202637.5%31.3%12.5%12.5%6.3%

  1. 1.Earthmaker

    37.5%

    Held 1st. 120 estimated branded searches, +20% vs prior month. Share -1 points.

  2. 2.Tumbleweed

    31.3%

    Moved from 3rd to 2nd. 100 estimated branded searches, +66.7% vs prior month. Share +8.2 points.

  3. 3.Maze

    12.5%

    Moved from 2nd to 3rd. 40 estimated branded searches, -33.3% vs prior month. Share -10.6 points.

  4. 4.Reln

    12.5%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share +1 points.

  5. 5.Zing Bokashi

    6.3%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share +2.4 points.

Compare popularity between Earthmaker and its closest rivals

Every comparison with Earthmaker

1 comparison

How has branded search demand for Earthmaker changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Earthmaker in New Zealand rose from 100 to 120.
  • Across the 12 months ending September 2026, Earthmaker’s share of searches among compost bin brands in New Zealand decreased from 38.5% to 37.5%.
  • Across the 12 months ending September 2026, Earthmaker’s share of searches among compost bin brands in New Zealand peaked at 47.6% in February 2026 and was lowest at 26.3% in May 2026.

How did search popularity change for New Zealand compost bin brands in September 2026?

5 changes

  1. In September 2026, Tumbleweed overtook Maze to rank 2nd among compost bin brands in New Zealand, with 31.3% of the searches.

  2. In September 2026, Zing Bokashi gained share of searches among compost bin brands in New Zealand, from 3.8% to 6.3%.

  3. In September 2026, Reln gained share of searches among compost bin brands in New Zealand, from 11.5% to 12.5%.

  4. In September 2026, Maze lost share of searches among compost bin brands in New Zealand, from 23.1% to 12.5%.

  5. In September 2026, Earthmaker lost share of searches among compost bin brands in New Zealand, from 38.5% to 37.5%.

How are Earthmaker’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Earthmaker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • earthmaker
  • earthmaker compost bin

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How the Brand Demand Index is measured

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