Brandwave

Earthmaker vs Tumbleweed:Which is more popular?

In September 2026, Earthmaker had more branded searches than Tumbleweed among compost bin brands in New Zealand. Earthmaker had about 120 branded searches, while Tumbleweed had 100. Earthmaker made up 37.5% of all compost bin brand searches we track, and Tumbleweed accounted for 31.3%. When we asked ChatGPT and Google AI Overviews about compost bin brands, Earthmaker and Tumbleweed each appeared in three of the five answers. Tumbleweed was mentioned before Earthmaker in three out of four answers.

Among compost bin brands in New Zealand in September 2026

Who do people search for more?

Earthmaker, about 20% more searches than Tumbleweed

Earthmaker 120 searchesTumbleweed 100 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Earthmaker in 3 of 5Tumbleweed in 3 of 5

Who does AI recommend more?

Tumbleweed, named ahead of Earthmaker in 3 of 4 answers

Tumbleweed first in 3Earthmaker first in 1

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Top compost bin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Earthmaker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tumbleweed was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tumbleweed was listed before Earthmaker in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tumbleweed1st
  2. Maze2nd
  3. Earthmaker3rd
  4. Zing Bokashi4th
  5. Reln–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earthmaker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tumbleweed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zing Bokashi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reln0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compost bin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Earthmaker or Tumbleweed more popular in search?

This chart shows how often people search Google for Earthmaker and Tumbleweed by name. Each line represents a brand's share of searches for all five compost bin brands we track, month by month, from searches in New Zealand.

Earthmaker and Tumbleweed among compost bin brands in New Zealand, by month

Share of searches by month for Earthmaker, Tumbleweed. The figures are in the table below the chart.

View monthly share of searches table
MonthEarthmakerTumbleweedMazeRelnZing Bokashi
Oct 202538.5%30.8%15.4%11.5%3.8%
Nov 202536%32%16%12%4%
Dec 202540%20%20%15%5%
Jan 202636.7%33.3%13.3%10%6.7%
Feb 202647.6%19%14.3%14.3%4.8%
Mar 202640%20%20%10%10%
Apr 202638.5%38.5%7.7%11.5%3.8%
May 202626.3%31.6%21.1%15.8%5.3%
Jun 202631.6%31.6%15.8%15.8%5.3%
Jul 202630%30%15%20%5%
Aug 202638.5%23.1%23.1%11.5%3.8%
Sep 202637.5%31.3%12.5%12.5%6.3%

How has the Earthmaker and Tumbleweed comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Tumbleweed took it in May 2026, Earthmaker took it in August 2026.
  • Across the 12 months ending September 2026, Earthmaker’s share of searches among compost bin brands in New Zealand moved from 38.5% to 37.5%, and its estimated monthly branded searches moved from 100 to 120.
  • Across the 12 months ending September 2026, Tumbleweed’s share of searches among compost bin brands in New Zealand moved from 30.8% to 31.3%, and its estimated monthly branded searches moved from 80 to 100.

How did search popularity change for New Zealand compost bin brands in September 2026?

2 changes

  1. In September 2026, Tumbleweed overtook Maze to rank 2nd among compost bin brands in New Zealand, with 31.3% of the searches.

  2. In September 2026, Earthmaker lost share of searches among compost bin brands in New Zealand, from 38.5% to 37.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Earthmaker’s and Tumbleweed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earthmaker

2 branded search terms

  • earthmaker
  • earthmaker compost bin

Tumbleweed

2 branded search terms

  • tumbleweed compost
  • tumbleweed compost bin

How the Brand Demand Index is measured

Other head-to-heads among compost bin brands

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