Brandwave

How popular isReln?

In September 2026, people searched for Reln by name about 40 times in New Zealand, a 33.3% increase from the previous year. These searches made up 12.5% of all New Zealand compost bin brand searches, placing Reln fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about compost bin brands, Reln did not appear in any of the answers.

Search and AI answers in September 2026

Reln is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. EarthmakerShare of searches 37.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. TumbleweedShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. MazeShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. RelnShare of searches 12.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Zing BokashiShare of searches 6.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top compost bin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reln did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tumbleweed1st
  2. Maze2nd
  3. Earthmaker3rd
  4. Zing Bokashi4th
  5. Reln–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earthmaker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tumbleweed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zing Bokashi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reln0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compost bin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which compost bin brands compete with Reln?

Reln against compost bin brands in New Zealand, by month

Share of searches by month for Earthmaker, Tumbleweed, Maze, Reln, Zing Bokashi. The figures are in the table below the chart.

View monthly share of searches table
MonthEarthmakerTumbleweedMazeRelnZing Bokashi
Oct 202538.5%30.8%15.4%11.5%3.8%
Nov 202536%32%16%12%4%
Dec 202540%20%20%15%5%
Jan 202636.7%33.3%13.3%10%6.7%
Feb 202647.6%19%14.3%14.3%4.8%
Mar 202640%20%20%10%10%
Apr 202638.5%38.5%7.7%11.5%3.8%
May 202626.3%31.6%21.1%15.8%5.3%
Jun 202631.6%31.6%15.8%15.8%5.3%
Jul 202630%30%15%20%5%
Aug 202638.5%23.1%23.1%11.5%3.8%
Sep 202637.5%31.3%12.5%12.5%6.3%

  1. 1.Earthmaker

    37.5%

    Held 1st. 120 estimated branded searches, +20% vs prior month. Share -1 points.

  2. 2.Tumbleweed

    31.3%

    Moved from 3rd to 2nd. 100 estimated branded searches, +66.7% vs prior month. Share +8.2 points.

  3. 3.Maze

    12.5%

    Moved from 2nd to 3rd. 40 estimated branded searches, -33.3% vs prior month. Share -10.6 points.

  4. 4.Reln

    12.5%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share +1 points.

  5. 5.Zing Bokashi

    6.3%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share +2.4 points.

Compare popularity between Reln and its closest rivals

How has branded search demand for Reln changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Reln in New Zealand rose from 30 to 40.
  • Across the 12 months ending September 2026, Reln’s share of searches among compost bin brands in New Zealand increased from 11.5% to 12.5%.
  • Across the 12 months ending September 2026, Reln’s share of searches among compost bin brands in New Zealand peaked at 20% in July 2026 and was lowest at 10% in January 2026.

How did search popularity change for New Zealand compost bin brands in September 2026?

5 changes

  1. In September 2026, Tumbleweed overtook Maze to rank 2nd among compost bin brands in New Zealand, with 31.3% of the searches.

  2. In September 2026, Zing Bokashi gained share of searches among compost bin brands in New Zealand, from 3.8% to 6.3%.

  3. In September 2026, Reln gained share of searches among compost bin brands in New Zealand, from 11.5% to 12.5%.

  4. In September 2026, Maze lost share of searches among compost bin brands in New Zealand, from 23.1% to 12.5%.

  5. In September 2026, Earthmaker lost share of searches among compost bin brands in New Zealand, from 38.5% to 37.5%.

How are Reln’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Reln’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reln
  • reln compost

Do you work for Reln? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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