Bosch vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Bosch among chasing machine brands in New Zealand. Milwaukee had about 2,950 branded searches, while Bosch had 70. Milwaukee made up 17% of all chasing machine brand searches we track, and Bosch accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about chasing machine brands, Bosch appeared in two of the five answers and Milwaukee in none.
Who do people search for more?
Milwaukee, about 42 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in 2 of 5 answers, Milwaukee in 0
Who does AI recommend more?
Bosch, the only one of the two named
Follow Bosch vs Milwaukee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top chasing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Metabo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AGP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chasing machine brands
5 answers
Asked ChatGPT
“Which chasing machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chasing machine brands in New Zealand?”
Asked ChatGPT
“What's the best chasing machine brand in New Zealand for wall groove cutting?”
Searched Google, AI Overview
“wall chasing machine”
Searched Google, AI Overview
“concrete groove cutter”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bosch or Milwaukee more popular in search?
This chart shows how often people search Google for Bosch and Milwaukee by name. Each line represents a brand's share of searches for all six chasing machine brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Metabo | Bosch | AGP |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 29.4% | 15.4% | 1.5% | 0.35% | 0% |
| Nov 2025 | 46.5% | 36.7% | 15% | 1.3% | 0.55% | 0% |
| Dec 2025 | 53.1% | 30.2% | 14.9% | 1.5% | 0.35% | 0% |
| Jan 2026 | 54.6% | 30.6% | 12.9% | 1.5% | 0.36% | 0% |
| Feb 2026 | 52.2% | 30.2% | 15% | 1.8% | 0.77% | 0% |
| Mar 2026 | 51.4% | 30.8% | 15.5% | 1.8% | 0.48% | 0.07% |
| Apr 2026 | 53% | 29.7% | 14.9% | 1.8% | 0.5% | 0.07% |
| May 2026 | 50.9% | 28.9% | 18.1% | 1.4% | 0.6% | 0.07% |
| Jun 2026 | 47.5% | 33% | 17.4% | 1.6% | 0.44% | 0% |
| Jul 2026 | 51% | 29.4% | 17.6% | 1.4% | 0.48% | 0.07% |
| Aug 2026 | 45.8% | 30% | 22.6% | 1.3% | 0.3% | 0.06% |
| Sep 2026 | 52.4% | 28.7% | 17% | 1.5% | 0.4% | 0.06% |
How has the Bosch and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among chasing machine brands in New Zealand moved from 0.35% to 0.4%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chasing machine brands in New Zealand moved from 15.4% to 17%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand chasing machine brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among chasing machine brands in New Zealand, from 22.6% to 17%.
Estimated monthly branded searches for Bosch in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bosch’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chasing machine brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.