Bosch vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Bosch among chasing machine brands in New Zealand. Makita had about 9,100 branded searches, while Bosch had 70. Makita made up 52.4% of all chasing machine brand searches we track, and Bosch accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about chasing machine brands, Makita appeared in all five answers and Bosch in two. Bosch and Makita were each mentioned first in two of the four answers.
Who do people search for more?
Makita, about 130 searches for every 1 for Bosch
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top chasing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch and Makita were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Metabo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AGP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chasing machine brands
5 answers
Asked ChatGPT
“Which chasing machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chasing machine brands in New Zealand?”
Asked ChatGPT
“What's the best chasing machine brand in New Zealand for wall groove cutting?”
Searched Google, AI Overview
“wall chasing machine”
Searched Google, AI Overview
“concrete groove cutter”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bosch or Makita more popular in search?
This chart shows how often people search Google for Bosch and Makita by name. Each line represents a brand's share of searches for all six chasing machine brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Metabo | Bosch | AGP |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 29.4% | 15.4% | 1.5% | 0.35% | 0% |
| Nov 2025 | 46.5% | 36.7% | 15% | 1.3% | 0.55% | 0% |
| Dec 2025 | 53.1% | 30.2% | 14.9% | 1.5% | 0.35% | 0% |
| Jan 2026 | 54.6% | 30.6% | 12.9% | 1.5% | 0.36% | 0% |
| Feb 2026 | 52.2% | 30.2% | 15% | 1.8% | 0.77% | 0% |
| Mar 2026 | 51.4% | 30.8% | 15.5% | 1.8% | 0.48% | 0.07% |
| Apr 2026 | 53% | 29.7% | 14.9% | 1.8% | 0.5% | 0.07% |
| May 2026 | 50.9% | 28.9% | 18.1% | 1.4% | 0.6% | 0.07% |
| Jun 2026 | 47.5% | 33% | 17.4% | 1.6% | 0.44% | 0% |
| Jul 2026 | 51% | 29.4% | 17.6% | 1.4% | 0.48% | 0.07% |
| Aug 2026 | 45.8% | 30% | 22.6% | 1.3% | 0.3% | 0.06% |
| Sep 2026 | 52.4% | 28.7% | 17% | 1.5% | 0.4% | 0.06% |
How has the Bosch and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among chasing machine brands in New Zealand moved from 0.35% to 0.4%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 12 months ending September 2026, Makita’s share of searches among chasing machine brands in New Zealand moved from 53.3% to 52.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
How did search popularity change for New Zealand chasing machine brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among chasing machine brands in New Zealand, from 45.8% to 52.4%.
Estimated monthly branded searches for Bosch in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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