Uncle Tobys vs Weet-Bix:Which is more popular?
In September 2026, Weet-Bix had more branded searches than Uncle Tobys among breakfast cereal brands in New Zealand. Weet-Bix had about 8,850 branded searches, while Uncle Tobys had 1,590. Weet-Bix made up 47.1% of all breakfast cereal brand searches we track, and Uncle Tobys accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about breakfast cereal brands, Weet-Bix appeared in all five answers and Uncle Tobys in none.
Who do people search for more?
Weet-Bix, about 6 searches for every 1 for Uncle Tobys
Who does AI mention more?
Weet-Bix, mentioned in every answer we collected
Who does AI recommend more?
Weet-Bix, the only one of the two named
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Top breakfast cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Weet-Bix appeared in all five answers. Uncle Tobys did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Weet-Bix1st
Kellogg's2nd
Harraways3rd
Hubbard's4th
Ceres Organics5th
Uncle Tobys–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weet-Bix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kellogg's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ceres Organics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harraways2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hubbard's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uncle Tobys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about breakfast cereal brands
5 answers
Asked ChatGPT
“Which breakfast cereal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best breakfast cereal brands in New Zealand?”
Asked ChatGPT
“What's the best breakfast cereal brand in New Zealand for everyday breakfast?”
Searched Google, AI Overview
“breakfast cereal brands”
Searched Google, AI Overview
“healthy breakfast cereal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Uncle Tobys or Weet-Bix more popular in search?
This chart shows how often people search Google for Uncle Tobys and Weet-Bix by name. Each line represents a brand's share of searches for all six breakfast cereal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Weet-Bix, Uncle Tobys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weet-Bix | Ceres Organics | Kellogg's | Uncle Tobys | Harraways | Hubbard's |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 19.1% | 12.6% | 5.9% | 7.7% | 7.4% |
| Nov 2025 | 49% | 19.6% | 11.2% | 5.1% | 7% | 8.1% |
| Dec 2025 | 42.5% | 21.2% | 13% | 5.6% | 8.8% | 8.9% |
| Jan 2026 | 46.1% | 18.5% | 12.4% | 5.8% | 8.9% | 8.5% |
| Feb 2026 | 47.5% | 19% | 12.5% | 5.8% | 7.6% | 7.6% |
| Mar 2026 | 47% | 19.4% | 11.8% | 5.8% | 8.7% | 7.4% |
| Apr 2026 | 43.9% | 22% | 10.4% | 6.3% | 9.7% | 7.6% |
| May 2026 | 43% | 21% | 12.3% | 7.4% | 9.7% | 6.5% |
| Jun 2026 | 42.6% | 21.1% | 10.7% | 8.3% | 9.7% | 7.6% |
| Jul 2026 | 40.7% | 20.1% | 11.6% | 9.2% | 9.4% | 8.9% |
| Aug 2026 | 45.2% | 18.2% | 10.8% | 8.7% | 8.6% | 8.4% |
| Sep 2026 | 47.1% | 19.2% | 10.5% | 8.5% | 8% | 6.7% |
How has the Uncle Tobys and Weet-Bix comparison changed over the last 12 months?
3 findings
- Weet-Bix was ahead of Uncle Tobys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Uncle Tobys’ share of searches among breakfast cereal brands in New Zealand moved from 5.9% to 8.5%, and its estimated monthly branded searches moved from 890 to 1.6K.
- Across the 12 months ending September 2026, Weet-Bix’s share of searches among breakfast cereal brands in New Zealand moved from 47.3% to 47.1%, and its estimated monthly branded searches moved from 7.2K to 8.8K.
How did search popularity change for New Zealand breakfast cereal brands in September 2026?
2 changes
In September 2026, Weet-Bix gained share of searches among breakfast cereal brands in New Zealand, from 45.2% to 47.1%.
Estimated monthly branded searches for Uncle Tobys in New Zealand rose 78.7% over 12 measured months, from 890 to 1.6K in September 2026.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Uncle Tobys’ and Weet-Bix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Uncle Tobys
8 branded search terms
- cheerios uncle tobys
- uncle tobys
- uncle tobys cereal
- uncle tobys muesli
- uncle tobys oats
- uncle tobys porridge
- uncletobys
- uncletobys oats
Weet-Bix
12 branded search terms
- gf weetbix
- multigrain weetbix
- organic weet bix
- sanitarium weet bix
- weet bix
- weet bix cereal
- weetbix
- weetbix biscuit
- weetbix cereal
- weetbix countdown
- weetbix muesli
- weetbix woolies
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