Ceres Organics vs Harraways:Which is more popular?
In September 2026, Ceres Organics had more branded searches than Harraways among breakfast cereal brands in New Zealand. Ceres Organics had about 3,600 branded searches, while Harraways had 1,500. Ceres Organics made up 19.2% of all breakfast cereal brand searches we track, and Harraways accounted for 8%. When we asked ChatGPT and Google AI Overviews about breakfast cereal brands, Ceres Organics and Harraways each appeared in two of the five answers. Harraways was mentioned before Ceres Organics in two out of three answers that named either.
Who do people search for more?
Ceres Organics, about 2 searches for every 1 for Harraways
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Harraways, named ahead of Ceres Organics in 2 of 3 answers
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Top breakfast cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ceres Organics and Harraways were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Harraways was listed before Ceres Organics in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weet-Bix1st
Kellogg's2nd- Harraways3rd
Hubbard's4th- Ceres Organics5th
Uncle Tobys–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weet-Bix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kellogg's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ceres Organics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harraways2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hubbard's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uncle Tobys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about breakfast cereal brands
5 answers
Asked ChatGPT
“Which breakfast cereal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best breakfast cereal brands in New Zealand?”
Asked ChatGPT
“What's the best breakfast cereal brand in New Zealand for everyday breakfast?”
Searched Google, AI Overview
“breakfast cereal brands”
Searched Google, AI Overview
“healthy breakfast cereal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ceres Organics or Harraways more popular in search?
This chart shows how often people search Google for Ceres Organics and Harraways by name. Each line represents a brand's share of searches for all six breakfast cereal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ceres Organics, Harraways. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weet-Bix | Ceres Organics | Kellogg's | Uncle Tobys | Harraways | Hubbard's |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 19.1% | 12.6% | 5.9% | 7.7% | 7.4% |
| Nov 2025 | 49% | 19.6% | 11.2% | 5.1% | 7% | 8.1% |
| Dec 2025 | 42.5% | 21.2% | 13% | 5.6% | 8.8% | 8.9% |
| Jan 2026 | 46.1% | 18.5% | 12.4% | 5.8% | 8.9% | 8.5% |
| Feb 2026 | 47.5% | 19% | 12.5% | 5.8% | 7.6% | 7.6% |
| Mar 2026 | 47% | 19.4% | 11.8% | 5.8% | 8.7% | 7.4% |
| Apr 2026 | 43.9% | 22% | 10.4% | 6.3% | 9.7% | 7.6% |
| May 2026 | 43% | 21% | 12.3% | 7.4% | 9.7% | 6.5% |
| Jun 2026 | 42.6% | 21.1% | 10.7% | 8.3% | 9.7% | 7.6% |
| Jul 2026 | 40.7% | 20.1% | 11.6% | 9.2% | 9.4% | 8.9% |
| Aug 2026 | 45.2% | 18.2% | 10.8% | 8.7% | 8.6% | 8.4% |
| Sep 2026 | 47.1% | 19.2% | 10.5% | 8.5% | 8% | 6.7% |
How has the Ceres Organics and Harraways comparison changed over the last 12 months?
3 findings
- Ceres Organics was ahead of Harraways in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ceres Organics’ share of searches among breakfast cereal brands in New Zealand moved from 19.1% to 19.2%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Harraways’ share of searches among breakfast cereal brands in New Zealand moved from 7.7% to 8%, and its estimated monthly branded searches moved from 1.2K to 1.5K.
How did search popularity change for New Zealand breakfast cereal brands in September 2026?
2 changes
In September 2026, Ceres Organics gained share of searches among breakfast cereal brands in New Zealand, from 18.2% to 19.2%.
In September 2026, Harraways lost share of searches among breakfast cereal brands in New Zealand, from 8.6% to 8%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Ceres Organics’ and Harraways’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ceres Organics
2 branded search terms
- ceres organics
- ceresorganics
Harraways
7 branded search terms
- harraways
- harraways oats
- harraways organic oats
- harraways porridge
- harraways rolled oats
- harraways scotch oats
- harraways wholegrain oats
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