Brandwave

Lone Star vs Speight's Ale House:Which is more popular?

In September 2026, Lone Star had more branded searches than Speight's Ale House among casual dining chains in New Zealand. Lone Star had about 12,500 branded searches, while Speight's Ale House had 10,300. Lone Star made up 13.9% of all casual dining chain searches we track, and Speight's Ale House accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about casual dining chains, Lone Star appeared in two of the five answers and Speight's Ale House in one. Lone Star was mentioned before Speight's Ale House in every answer that named either.

Among casual dining chains in New Zealand in September 2026

Who do people search for more?

Lone Star, about 21% more searches than Speight's Ale House

Lone Star 12.5K searchesSpeight's Ale House 10.3K searches

Who does AI mention more?

Lone Star, mentioned in 2 of 5 answers, Speight's Ale House in 1

Lone Star in 2 of 5Speight's Ale House in 1 of 5

Who does AI recommend more?

Lone Star, named ahead of Speight's Ale House in 2 of 2 answers

Lone Star first in 2Speight's Ale House never first

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Top casual dining chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lone Star was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Speight's Ale House was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lone Star was listed before Speight's Ale House in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nando's1st
  2. Lone Star2nd
  3. Cobb & Co3rd
  4. Denny's4th
  5. The Good Home5th
  6. Speight's Ale House6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nando's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lone Star2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denny's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Good Home2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobb & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Speight's Ale House1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about casual dining chains

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Lone Star or Speight's Ale House more popular in search?

This chart shows how often people search Google for Lone Star and Speight's Ale House by name. Each line represents a brand's share of searches for all six casual dining chains we track, month by month, from searches in New Zealand.

Lone Star and Speight's Ale House among casual dining chains in New Zealand, by month

Share of searches by month for Lone Star, Speight's Ale House. The figures are in the table below the chart.

View monthly share of searches table
MonthNando'sLone StarDenny'sSpeight's Ale HouseThe Good HomeCobb & Co
Oct 202548.2%14.7%13.2%10.8%6.8%6.2%
Nov 202546.6%14.6%12.6%12.8%8.3%5.1%
Dec 202542.6%16.5%13.6%14%7.4%5.8%
Jan 202642.6%16.8%11.5%14.2%7.6%7.3%
Feb 202643.5%16.6%11.6%14.1%7.4%6.8%
Mar 202647.2%14.2%11.6%14.2%7.5%5.3%
Apr 202645.8%13.6%13.5%13.6%7.2%6.3%
May 202648.4%16.4%11%11.1%7.1%5.9%
Jun 202646.2%15%12.2%12.3%7.9%6.4%
Jul 202646.7%15.7%11.3%11%7.1%8.2%
Aug 202648.4%14.4%11.7%11.8%7.5%6.2%
Sep 202646.7%13.9%13.6%11.4%7.3%7.2%

How has the Lone Star and Speight's Ale House comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand casual dining chains in September 2026?

2 changes
  1. In September 2026, Denny's overtook Speight's Ale House to rank 3rd among casual dining chains in New Zealand, with 13.6% of the searches.

  2. Estimated monthly branded searches for Lone Star in New Zealand fell 12.3% over 12 measured months, from 14.3K to 12.5K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Lone Star’s and Speight's Ale House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lone Star

3 branded search terms

  • lone star
  • lone star menu
  • lone star restaurant

Speight's Ale House

4 branded search terms

  • speights ale house
  • speights ale house menu
  • speights ale house restaurant
  • speightsalehouse

How the Brand Demand Index is measured

Other head-to-heads among casual dining chains

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