Brandwave

How popular isCobb & Co?

In September 2026, people searched for Cobb & Co by name about 6,450 times in New Zealand, a 6.8% increase from the previous year. These searches made up 7.2% of all New Zealand casual dining chain searches, placing Cobb & Co sixth out of six chains. When we asked both ChatGPT and Google AI Overviews about casual dining chains, Cobb & Co appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Cobb & Co is the sixth most searched of 6 competitors and the third most recommended in AI answers.

  1. Nando'sShare of searches 46.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. Lone StarShare of searches 13.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Denny'sShare of searches 13.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Speight's Ale HouseShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Cobb & CoShare of searches 7.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top casual dining chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cobb & Co was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cobb & Co is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nando's1st
  2. Lone Star2nd
  3. Cobb & Co3rd
  4. Denny's4th
  5. The Good Home5th
  6. Speight's Ale House6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nando's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lone Star2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denny's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Good Home2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobb & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Speight's Ale House1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about casual dining chains

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which casual dining chains compete with Cobb & Co?

Cobb & Co against casual dining chains in New Zealand, by month

Share of searches by month for Nando's, Lone Star, Denny's, Speight's Ale House, The Good Home, Cobb & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthNando'sLone StarDenny'sSpeight's Ale HouseThe Good HomeCobb & Co
Oct 202548.2%14.7%13.2%10.8%6.8%6.2%
Nov 202546.6%14.6%12.6%12.8%8.3%5.1%
Dec 202542.6%16.5%13.6%14%7.4%5.8%
Jan 202642.6%16.8%11.5%14.2%7.6%7.3%
Feb 202643.5%16.6%11.6%14.1%7.4%6.8%
Mar 202647.2%14.2%11.6%14.2%7.5%5.3%
Apr 202645.8%13.6%13.5%13.6%7.2%6.3%
May 202648.4%16.4%11%11.1%7.1%5.9%
Jun 202646.2%15%12.2%12.3%7.9%6.4%
Jul 202646.7%15.7%11.3%11%7.1%8.2%
Aug 202648.4%14.4%11.7%11.8%7.5%6.2%
Sep 202646.7%13.9%13.6%11.4%7.3%7.2%

  1. 1.Nando's

    46.7%

    Held 1st. 42.1K estimated branded searches, -0.68% vs prior month. Share -1.8 points.

  2. 2.Lone Star

    13.9%

    Held 2nd. 12.5K estimated branded searches, -0.4% vs prior month. Share -0.5 points.

  3. 3.Denny's

    13.6%

    Moved from 4th to 3rd. 12.2K estimated branded searches, +19.9% vs prior month. Share +1.9 points.

  4. 4.Speight's Ale House

    11.4%

    Moved from 3rd to 4th. 10.3K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.The Good Home

    7.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Cobb & Co

    7.2%

    Held 6th. 6.5K estimated branded searches, +18.6% vs prior month. Share +0.9 points.

Compare popularity between Cobb & Co and its closest rivals

Every comparison with Cobb & Co

5 comparisons

How has branded search demand for Cobb & Co changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cobb & Co in New Zealand rose from 6K to 6.5K.
  • Across the 12 months ending September 2026, Cobb & Co’s share of searches among casual dining chains in New Zealand increased from 6.2% to 7.2%.
  • Across the 12 months ending September 2026, Cobb & Co’s share of searches among casual dining chains in New Zealand peaked at 8.2% in July 2026 and was lowest at 5.1% in November 2025.

How did search popularity change for New Zealand casual dining chains in September 2026?

4 changes

  1. In September 2026, Denny's overtook Speight's Ale House to rank 3rd among casual dining chains in New Zealand, with 13.6% of the searches.

  2. In September 2026, Cobb & Co gained share of searches among casual dining chains in New Zealand, from 6.2% to 7.2%.

  3. In September 2026, Nando's lost share of searches among casual dining chains in New Zealand, from 48.4% to 46.7%.

  4. Estimated monthly branded searches for Lone Star in New Zealand fell 12.3% over 12 measured months, from 14.3K to 12.5K in September 2026.

How are Cobb & Co’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cobb & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cobb & co
  • cobb and co
  • cobb co
  • cobb co menu
  • cobbco

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How the Brand Demand Index is measured

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