Brandwave

How popular isThe Good Home?

In September 2026, people searched for The Good Home by name about 6,600 times in New Zealand, about the same as the previous year. These searches made up 7.3% of all New Zealand casual dining chain searches, placing The Good Home fifth out of six chains. When we asked both ChatGPT and Google AI Overviews about casual dining chains, The Good Home appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

The Good Home is the fifth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Nando'sShare of searches 46.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. Lone StarShare of searches 13.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Denny'sShare of searches 13.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Speight's Ale HouseShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. The Good HomeShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top casual dining chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Good Home was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Good Home is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nando's1st
  2. Lone Star2nd
  3. Cobb & Co3rd
  4. Denny's4th
  5. The Good Home5th
  6. Speight's Ale House6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nando's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lone Star2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denny's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Good Home2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobb & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Speight's Ale House1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about casual dining chains

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which casual dining chains compete with The Good Home?

The Good Home against casual dining chains in New Zealand, by month

Share of searches by month for Nando's, Lone Star, Denny's, Speight's Ale House, The Good Home, Cobb & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthNando'sLone StarDenny'sSpeight's Ale HouseThe Good HomeCobb & Co
Oct 202548.2%14.7%13.2%10.8%6.8%6.2%
Nov 202546.6%14.6%12.6%12.8%8.3%5.1%
Dec 202542.6%16.5%13.6%14%7.4%5.8%
Jan 202642.6%16.8%11.5%14.2%7.6%7.3%
Feb 202643.5%16.6%11.6%14.1%7.4%6.8%
Mar 202647.2%14.2%11.6%14.2%7.5%5.3%
Apr 202645.8%13.6%13.5%13.6%7.2%6.3%
May 202648.4%16.4%11%11.1%7.1%5.9%
Jun 202646.2%15%12.2%12.3%7.9%6.4%
Jul 202646.7%15.7%11.3%11%7.1%8.2%
Aug 202648.4%14.4%11.7%11.8%7.5%6.2%
Sep 202646.7%13.9%13.6%11.4%7.3%7.2%

  1. 1.Nando's

    46.7%

    Held 1st. 42.1K estimated branded searches, -0.68% vs prior month. Share -1.8 points.

  2. 2.Lone Star

    13.9%

    Held 2nd. 12.5K estimated branded searches, -0.4% vs prior month. Share -0.5 points.

  3. 3.Denny's

    13.6%

    Moved from 4th to 3rd. 12.2K estimated branded searches, +19.9% vs prior month. Share +1.9 points.

  4. 4.Speight's Ale House

    11.4%

    Moved from 3rd to 4th. 10.3K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.The Good Home

    7.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Cobb & Co

    7.2%

    Held 6th. 6.5K estimated branded searches, +18.6% vs prior month. Share +0.9 points.

Compare popularity between The Good Home and its closest rivals

Every comparison with The Good Home

5 comparisons

How has branded search demand for The Good Home changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Good Home in New Zealand held steady at 6.6K.
  • Across the 12 months ending September 2026, The Good Home’s share of searches among casual dining chains in New Zealand increased from 6.8% to 7.3%.
  • Across the 12 months ending September 2026, The Good Home’s share of searches among casual dining chains in New Zealand peaked at 8.3% in November 2025 and was lowest at 6.8% in October 2025.

How did search popularity change for New Zealand casual dining chains in September 2026?

4 changes

  1. In September 2026, Denny's overtook Speight's Ale House to rank 3rd among casual dining chains in New Zealand, with 13.6% of the searches.

  2. In September 2026, Cobb & Co gained share of searches among casual dining chains in New Zealand, from 6.2% to 7.2%.

  3. In September 2026, Nando's lost share of searches among casual dining chains in New Zealand, from 48.4% to 46.7%.

  4. Estimated monthly branded searches for Lone Star in New Zealand fell 12.3% over 12 measured months, from 14.3K to 12.5K in September 2026.

How are The Good Home’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Good Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the good home

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How the Brand Demand Index is measured

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