Brandwave

Bosch vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Bosch among brush cutter brands in New Zealand. Stihl had about 7,080 branded searches, while Bosch had 10. Stihl made up 46.2% of all brush cutter brand searches we track, and Bosch accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about brush cutter brands, Stihl appeared in all five answers and Bosch in none.

Among brush cutter brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 708 searches for every 1 for Bosch

Stihl 7.1K searchesBosch 10 searches

Who does AI mention more?

Stihl, mentioned in every answer we collected

Stihl in 5 of 5Bosch in 0 of 5

Who does AI recommend more?

Stihl, the only one of the two named

Stihl first in 4Bosch never named

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Top brush cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Bosch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. ECHO2nd
  3. Makita3rd
  4. Greenworks4th
  5. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush cutter brands

5 answers

  • Asked ChatGPT

    “Which brush cutter brand should I buy in New Zealand?”

    1. 1Stihl
    2. 2Makita
    3. 3ECHO

  • Asked ChatGPT

    “What are the best brush cutter brands in New Zealand?”

    1. 1Stihl
    2. 2ECHO
    3. 3Makita

  • Asked ChatGPT

    “What's the best brush cutter brand in New Zealand for thick weeds?”

    1. 1Stihl
    2. 2ECHO

  • Searched Google, AI Overview

    “best brush cutter”

    1. 1Stihl
    2. 2Greenworks

  • Searched Google, AI Overview

    “brush cutter for weeds”

    1. 1Stihl

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bosch or Stihl more popular in search?

This chart shows how often people search Google for Bosch and Stihl by name. Each line represents a brand's share of searches for all five brush cutter brands we track, month by month, from searches in New Zealand.

Bosch and Stihl among brush cutter brands in New Zealand, by month

Share of searches by month for Stihl, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaStihlECHOBoschGreenworks
Oct 202548.2%51%0.66%0.07%0.07%
Nov 202543.5%55.5%0.73%0.13%0.07%
Dec 202543.7%55.4%0.73%0.07%0.07%
Jan 202643.6%55.6%0.59%0.13%0.07%
Feb 202643.4%55.9%0.59%0.07%0.07%
Mar 202648.2%51%0.66%0.07%0.07%
Apr 202647.9%51.4%0.51%0.07%0.07%
May 202643.2%56.1%0.59%0.07%0.07%
Jun 202648%51.5%0.51%0.07%0%
Jul 202647.9%51.4%0.51%0.07%0.07%
Aug 202647.6%51.8%0.5%0.07%0.07%
Sep 202652.9%46.2%0.72%0.07%0.07%

How has the Bosch and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among brush cutter brands in New Zealand held steady at 0.07%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands in New Zealand moved from 51% to 46.2%, and its estimated monthly branded searches moved from 7K to 7.1K.

How did search popularity change for New Zealand brush cutter brands in September 2026?

2 changes

  1. In September 2026, Makita overtook Stihl to become the leader among brush cutter brands in New Zealand, with 52.9% of the searches.

  2. In September 2026, Stihl lost share of searches among brush cutter brands in New Zealand, from 51.8% to 46.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch brush cutter

Stihl

2 branded search terms

  • 500i stihl
  • stihl

How the Brand Demand Index is measured

Other head-to-heads among brush cutter brands

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