Brandwave

Philips vs Wahl:Which is more popular?

In September 2026, Philips had more branded searches than Wahl among body trimmer brands in New Zealand. Philips had about 5,230 branded searches, while Wahl had 10. Philips made up 45.8% of all body trimmer brand searches we track, and Wahl accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about body trimmer brands, Philips appeared in all three answers and Wahl in none.

Among body trimmer brands in New Zealand in September 2026

Who do people search for more?

Philips, about 523 searches for every 1 for Wahl

Philips 5.2K searchesWahl 10 searches

Who does AI mention more?

Philips, mentioned in every answer we collected

Philips in 3 of 3Wahl in 0 of 3

Who does AI recommend more?

Philips, the only one of the two named

Philips first in 3Wahl never named

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Top body trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Philips appeared in all three answers. Wahl did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Braun2nd
  3. Manscaped3rd
  4. Panasonic4th
  5. Gillette5th
  6. Wahl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips3 of 3Named in 3 of 3 ChatGPT answers
  • Manscaped3 of 3Named in 3 of 3 ChatGPT answers
  • Braun3 of 3Named in 3 of 3 ChatGPT answers
  • Gillette1 of 3Named in 1 of 3 ChatGPT answers
  • Panasonic1 of 3Named in 1 of 3 ChatGPT answers
  • Wahl0 of 3Named in 0 of 3 ChatGPT answers

See every answer about body trimmer brands

3 answers

  • Asked ChatGPT

    “Which body trimmer brand should I buy in New Zealand?”

    1. 1Philips
    2. 2Braun
    3. 3Manscaped

  • Asked ChatGPT

    “What are the best body trimmer brands in New Zealand?”

    1. 1Philips
    2. 2Panasonic
    3. 3Braun
    4. 4Manscaped
    5. 5Gillette

  • Asked ChatGPT

    “What's the best body trimmer brand in New Zealand for body hair grooming?”

    1. 1Philips
    2. 2Manscaped
    3. 3Braun

  • Searched Google, AI Overview

    “mens body trimmer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “body groomer nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Philips or Wahl more popular in search?

This chart shows how often people search Google for Philips and Wahl by name. Each line represents a brand's share of searches for all six body trimmer brands we track, month by month, from searches in New Zealand.

Philips and Wahl among body trimmer brands in New Zealand, by month

Share of searches by month for Philips, Wahl. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsManscapedGilletteBraunPanasonicWahl
Oct 202541.4%40.6%16.8%0.99%0.09%0.09%
Nov 202537.5%49%12.6%0.66%0.07%0.15%
Dec 202538.2%46.8%14%0.76%0.07%0.14%
Jan 202647.8%33%18%0.99%0.09%0.09%
Feb 202647.7%32.3%18.9%0.98%0.11%0.11%
Mar 202646.7%32.6%19.8%0.77%0.11%0.11%
Apr 202649.6%32.9%16.5%0.81%0%0.09%
May 202652.1%31.6%15.3%0.77%0.09%0.09%
Jun 202651.5%30.8%16.4%1.2%0.08%0.08%
Jul 202647.9%31.4%19.4%1.2%0.08%0.08%
Aug 202645.4%35.7%17.5%1.4%0%0.08%
Sep 202645.8%32.6%20.4%0.96%0.09%0.09%

How has the Philips and Wahl comparison changed over the last 12 months?

3 findings
  • Philips was ahead of Wahl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Philips’ share of searches among body trimmer brands in New Zealand moved from 41.4% to 45.8%, and its estimated monthly branded searches moved from 4.6K to 5.2K.
  • Across the 12 months ending September 2026, Wahl’s share of searches among body trimmer brands in New Zealand held steady at 0.09%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand body trimmer brands in September 2026?

2 changes

  1. In September 2026, Wahl fell from 5th to 6th among body trimmer brands in New Zealand.

  2. Estimated monthly branded searches for Philips in New Zealand rose 13.9% over 12 measured months, from 4.6K to 5.2K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Philips’ and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips

7 branded search terms

  • china philips
  • philips
  • philips hue
  • philips hue bridge
  • philips lumea
  • philips oneblade
  • philips toothbrush

Wahl

1 branded search term

  • wahl body trimmer

How the Brand Demand Index is measured

Other head-to-heads among body trimmer brands

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