Brandwave

JBL vs Skullcandy:Which is more popular?

In September 2026, JBL had more branded searches than Skullcandy among bluetooth headphones brands in New Zealand. JBL had about 39,300 branded searches, while Skullcandy had 4,480. JBL made up 24.1% of all bluetooth headphones brand searches we track, and Skullcandy accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about bluetooth headphones brands, JBL appeared in all five answers and Skullcandy in one. JBL was mentioned before Skullcandy in every answer.

Among bluetooth headphones brands in New Zealand in September 2026

Who do people search for more?

JBL, about 9 searches for every 1 for Skullcandy

JBL 39.3K searchesSkullcandy 4.5K searches

Who does AI mention more?

JBL, mentioned in every answer we collected

JBL in 5 of 5Skullcandy in 1 of 5

Who does AI recommend more?

JBL, named ahead of Skullcandy in every answer

JBL first in 4Skullcandy never first

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Top bluetooth headphones brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JBL appeared in all five answers. Skullcandy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. JBL was listed before Skullcandy in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. JBL4th
  5. Apple AirPods5th
  6. Skullcandy6th
  7. Beats–
  8. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skullcandy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bluetooth headphones brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is JBL or Skullcandy more popular in search?

This chart shows how often people search Google for JBL and Skullcandy by name. Each line represents a brand's share of searches for all eight bluetooth headphones brands we track, month by month, from searches in New Zealand.

JBL and Skullcandy among bluetooth headphones brands in New Zealand, by month

Share of searches by month for JBL, Skullcandy. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBoseSennheiserSkullcandyBeatsSamsung
Oct 202552.2%22.5%10.8%8.4%3.2%2%0.51%0.28%
Nov 202551.4%24.1%10.8%8.4%2.9%1.8%0.46%0.25%
Dec 202546.1%31.6%9.3%7.8%2.7%1.8%0.49%0.23%
Jan 202649.6%26.2%10.8%7.8%2.8%2%0.54%0.29%
Feb 202655%21.8%10.7%6.8%2.8%2.1%0.4%0.27%
Mar 202654.9%21%10.9%7.1%3.1%2.3%0.45%0.3%
Apr 202650.6%25.1%10.8%7.3%3.2%2.2%0.45%0.3%
May 202652.8%22.3%10.6%7.6%3.9%2.2%0.41%0.22%
Jun 202652.5%22.3%10.2%7.7%4.5%2.2%0.4%0.22%
Jul 202651.7%22.6%10.7%7.4%4.6%2.3%0.4%0.27%
Aug 202653.4%22.7%9.1%7.5%3.9%2.8%0.37%0.3%
Sep 202651.4%24.1%10.5%6.9%3.4%2.8%0.61%0.24%

How has the JBL and Skullcandy comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bluetooth headphones brands in September 2026?

2 changes

  1. In September 2026, JBL gained share of searches among bluetooth headphones brands in New Zealand, from 22.7% to 24.1%.

  2. Estimated monthly branded searches for Skullcandy in New Zealand rose 56.1% over 12 measured months, from 2.9K to 4.5K in September 2026.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using JBL’s and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JBL

12 branded search terms

  • jbl
  • jbl bluetooth speaker
  • jbl boombox 4
  • jbl boombox3
  • jbl ear buds
  • jbl earbuds
  • jbl mic
  • jbl partybox
  • jbl partybox 320
  • jbl sound bar
  • jbl speaker
  • jbl wireless mic

Skullcandy

10 branded search terms

  • skullcandy
  • skullcandy crusher
  • skullcandy crusher evo
  • skullcandy evo
  • skullcandy evo crusher
  • skullcandy hesh
  • skullcandy hesh anc
  • skullcandy hesh evo
  • skullcandy push active
  • skullcandy smokin buds

How the Brand Demand Index is measured

Other head-to-heads among bluetooth headphones brands

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