Harcourts vs Total Realty:Which is more popular by branded search in New Zealand?
In August 2026, Harcourts had more branded searches than Total Realty among blenheim real estate agencies in New Zealand. Harcourts was estimated to have 34.5K branded searches compared to Total Realty’s 1.3K, and held a 33.6% Share of Search versus Total Realty’s 1.3%.
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Which is more popular in search, Harcourts or Total Realty?
Compare Blenheim real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harcourts, Total Realty. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Raine & Horne | Total Realty | Winder & Co | Diane Parish Real Estate |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 36.2% | 2.6% | 1.2% | 0.46% | <0.01% |
| Nov 2025 | 62.5% | 33.2% | 2.7% | 1.1% | 0.45% | 0.04% |
| Dec 2025 | 63.2% | 32.8% | 2.5% | 0.96% | 0.53% | 0.05% |
| Jan 2026 | 62.9% | 32.7% | 2.6% | 1.1% | 0.66% | 0.06% |
| Feb 2026 | 62.4% | 32.7% | 3.1% | 1.3% | 0.58% | 0.03% |
| Mar 2026 | 62.5% | 33.7% | 2.3% | 1% | 0.48% | 0.04% |
| Apr 2026 | 64.6% | 31.5% | 2.4% | 1.2% | 0.36% | 0.04% |
| May 2026 | 62.4% | 33.2% | 2.8% | 1.1% | 0.37% | 0.09% |
| Jun 2026 | 63.3% | 32.7% | 2.5% | 0.96% | 0.53% | 0.02% |
| Jul 2026 | 64.9% | 30.9% | 2.6% | 1% | 0.51% | 0.04% |
| Aug 2026 | 62.1% | 33.6% | 2.4% | 1.3% | 0.53% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Harcourts and Total Realty comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of Total Realty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among blenheim real estate agencies in New Zealand moved from 36.2% to 33.6%, and its estimated monthly branded searches moved from 43.7K to 34.5K.
- Across the 11 months ending August 2026, Total Realty’s estimated Share of Search among blenheim real estate agencies in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 1.5K to 1.3K.
How did search popularity change for New Zealand blenheim real estate agencies in August 2026?
2 changes
In August 2026, Harcourts gained estimated Share of Search among blenheim real estate agencies in New Zealand, from 30.9% to 33.6%.
Estimated monthly branded searches for Total Realty in New Zealand fell 11.4% over 11 measured months, from 1.5K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harcourts’ and Total Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harcourts
44 branded search terms
- harcourt's
- harcourts
- harcourts agents
- harcourts ashburton
- harcourts auckland
- harcourts auckland rentals
- harcourts blenheim
- harcourts blenheim nz
- harcourts blenheim rentals
- harcourts christchurch
- harcourts christchurch nz
- harcourts hamilton
- harcourts hastings
- harcourts hastings nz
- harcourts houses for sale
- harcourts houses for sale ashburton
- harcourts houses for sale blenheim
- harcourts invercargill
- harcourts new zealand
- harcourts nz
- harcourts property for sale
- harcourts property management
- harcourts real estate
- harcourts real estate agents
- harcourts real estate ashburton
- harcourts real estate blenheim
- harcourts real estate hastings
- harcourts real estate rentals
- harcourts rentals
- harcourts rentals blenheim
- harcourts rentals hastings
- harcourts rotorua
- harcourts rotorua rentals
- harcourts taupo
- harcourts tauranga
- harcourts timaru
- harcourts timaru nz
- harcourts wellington
- harcourts whakatane
- harcourts whanganui
- harcourts whangarei
- harcourts.net
- harcourtstaupo
- harcourtswhangarei
Total Realty
6 branded search terms
- total realty
- total realty ashburton
- total realty blenheim
- total realty nz
- total realty real estate
- totalrealty
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