Brandwave

Photoroom vs Pixelcut:Which is more popular?

In September 2026, Photoroom had more branded searches than Pixelcut among background removal tools in New Zealand. Photoroom had about 930 branded searches, while Pixelcut had 270. Photoroom made up 2.5% of all background removal tool searches we track, and Pixelcut accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about background removal tools, Photoroom appeared in all five answers and Pixelcut in one. Photoroom was mentioned before Pixelcut in three out of four answers.

Among background removal tools in New Zealand in September 2026

Who do people search for more?

Photoroom, about 3 searches for every 1 for Pixelcut

Photoroom 930 searchesPixelcut 270 searches

Who does AI mention more?

Photoroom, mentioned in every answer we collected

Photoroom in 5 of 5Pixelcut in 1 of 5

Who does AI recommend more?

Photoroom, named ahead of Pixelcut in 3 of 4 answers

Photoroom first in 3Pixelcut first in 1

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Top background removal tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Photoroom appeared in all five answers. Pixelcut was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Photoroom was listed before Pixelcut in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photoroom1st
  2. remove.bg2nd
  3. Pixelcut3rd
  4. Clipdrop4th
  5. Slazzer5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photoroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • remove.bg4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clipdrop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixelcut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slazzer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about background removal tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Photoroom or Pixelcut more popular in search?

This chart shows how often people search Google for Photoroom and Pixelcut by name. Each line represents a brand's share of searches for all five background removal tools we track, month by month, from searches in New Zealand.

Photoroom and Pixelcut among background removal tools in New Zealand, by month

Share of searches by month for Photoroom, Pixelcut. The figures are in the table below the chart.

View monthly share of searches table
Monthremove.bgPhotoroomPixelcutSlazzerClipdrop
Oct 202595.1%2.9%1.5%0.29%0.21%
Nov 202596.2%2.4%1.1%0.24%0.09%
Dec 202594.6%3.1%1.8%0.23%0.23%
Jan 202692.1%4.4%3.1%0.18%0.23%
Feb 202695.1%2.7%1.8%0.37%0.13%
Mar 202694.7%3.9%0.98%0.21%0.21%
Apr 202694.9%3.5%1.1%0.25%0.25%
May 202692.6%6.3%0.8%0.17%0.17%
Jun 202696.3%2.5%0.72%0.24%0.18%
Jul 202694%4.5%0.85%0.28%0.32%
Aug 202694.4%2.8%2.3%0.26%0.21%
Sep 202696.4%2.5%0.72%0.27%0.16%

How has the Photoroom and Pixelcut comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand background removal tools in September 2026?

2 changes
  1. In September 2026, Pixelcut lost share of searches among background removal tools in New Zealand, from 2.3% to 0.72%.

  2. Estimated monthly branded searches for Photoroom in New Zealand fell 17% over 12 measured months, from 1.1K to 930 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Photoroom’s and Pixelcut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Photoroom

4 branded search terms

  • photoroom
  • photoroom app
  • photoroom background remover
  • photoroom remove background

Pixelcut

4 branded search terms

  • pixelcut
  • pixelcut ai
  • pixelcut background remover
  • pixelcut remove background

How the Brand Demand Index is measured

Other head-to-heads among background removal tools

Creator with pink hair and a pink jacket

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