Brandwave

Background removal tools in New Zealand:Which brands are most popular in search?

In August 2026, remove.bg was the most searched among background removal tools in New Zealand, with an estimated 49.1K branded searches and 95.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. remove.bg95.7%
  2. Photoroom2.2%
  3. Pixelcut1.8%
  4. Slazzer0.2%
  5. Clipdrop0.16%

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Share of SearchLeaderboard

Compare the background removal and product photo tools New Zealand sellers and designers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among background removal tools in New Zealand, by month

Share of Search by month for remove.bg, Photoroom. The figures are in the table below the chart.

View monthly share of search table
Monthremove.bgPhotoroomPixelcutSlazzerClipdrop
Oct 202595.1%2.9%1.5%0.28%0.2%
Nov 202596.2%2.4%1.1%0.24%0.09%
Dec 202594.4%3.2%1.9%0.23%0.23%
Jan 202692.3%4.3%3%0.17%0.22%
Feb 202696%2.1%1.4%0.31%0.1%
Mar 202695%3.7%0.92%0.2%0.2%
Apr 202696.8%2.2%0.68%0.16%0.16%
May 202694.9%4.4%0.52%0.11%0.11%
Jun 202697.5%1.9%0.38%0.13%0.09%
Jul 202696.4%2.8%0.5%0.17%0.18%
Aug 202695.7%2.2%1.8%0.2%0.16%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.remove.bg

    95.7%

    held 1st · 49.1K estimated branded searches · -6.4% vs prior month · -0.7 points

  2. 2.Photoroom

    2.2%

    held 2nd · 1.1K estimated branded searches · -26% vs prior month · -0.6 points

  3. 3.Pixelcut

    1.8%

    held 3rd · 900 estimated branded searches · +233.3% vs prior month · +1.3 points

  4. 4.Slazzer

    0.2%

    moved from 5th to 4th · 100 estimated branded searches · +11.1% vs prior month · 0 points

  5. 5.Clipdrop

    0.16%

    moved from 4th to 5th · 80 estimated branded searches · -20% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among background removal tools in New Zealand?

In August 2026, remove.bg was the most searched among background removal tools in New Zealand, with an estimated 49.1K branded searches and 95.7% estimated Share of Search within this set. Photoroom is in 2nd place, 93.6 percentage points behind at 2.2% Share of Search.

New Zealand background removal tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
remove.bg95.1% → 95.7%97.5%Jun 202692.3%Jan 20261st
Photoroom2.9% → 2.2%4.4%May 20261.9%Jun 20262nd
Pixelcut1.5% → 1.8%3%Jan 20260.38%Jun 20263rd
Slazzer0.28% → 0.2%0.31%Feb 20260.11%May 20264th
Clipdrop0.2% → 0.16%0.23%Dec 20250.09%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, remove.bg’s estimated Share of Search among background removal tools in New Zealand increased from 95.1% to 95.7%.
  • Across the 11 months ending August 2026, Photoroom’s estimated Share of Search among background removal tools in New Zealand decreased from 2.9% to 2.2%.
  • Across the 11 months ending August 2026, remove.bg’s estimated Share of Search among background removal tools in New Zealand peaked at 97.5% in June 2026 and was lowest at 92.3% in January 2026.
  • Across the 11 months ending August 2026, Photoroom’s estimated Share of Search among background removal tools in New Zealand peaked at 4.4% in May 2026 and was lowest at 1.9% in June 2026.
  • Across the 11 months ending August 2026, Pixelcut’s estimated Share of Search among background removal tools in New Zealand peaked at 3% in January 2026 and was lowest at 0.38% in June 2026.
  • Across the 11 months ending August 2026, Pixelcut, Slazzer and Clipdrop held steady: their estimated Share of Search among background removal tools in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand background removal tools in August 2026?

  1. In August 2026, Pixelcut gained estimated Share of Search among background removal tools in New Zealand, from 0.5% to 1.8%.

  2. In August 2026, remove.bg lost estimated Share of Search among background removal tools in New Zealand, from 96.4% to 95.7%.

  3. In August 2026, Photoroom lost estimated Share of Search among background removal tools in New Zealand, from 2.8% to 2.2%.

  4. In August 2026, Slazzer rose from 5th to 4th among background removal tools in New Zealand.

  5. In August 2026, Clipdrop fell from 4th to 5th among background removal tools in New Zealand.

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