Brandwave

How popular isPhotoroom?

In September 2026, people searched for Photoroom by name about 930 times in New Zealand, a 17% decrease from the previous year. These searches made up 2.5% of all New Zealand background removal tool searches, placing Photoroom second out of five tools. When we asked both ChatGPT and Google AI Overviews about background removal tools, Photoroom appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Photoroom is the second most searched of 5 competitors and the most recommended in AI answers.

  1. remove.bgShare of searches 96.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. PhotoroomShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PixelcutShare of searches 0.72%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. SlazzerShare of searches 0.27%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. ClipdropShare of searches 0.16%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top background removal tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Photoroom appeared in all five answers. Photoroom is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photoroom1st
  2. remove.bg2nd
  3. Pixelcut3rd
  4. Clipdrop4th
  5. Slazzer5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photoroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • remove.bg4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clipdrop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixelcut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slazzer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about background removal tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which background removal tools compete with Photoroom?

Photoroom against background removal tools in New Zealand, by month

Share of searches by month for remove.bg, Photoroom. The figures are in the table below the chart.

View monthly share of searches table
Monthremove.bgPhotoroomPixelcutSlazzerClipdrop
Oct 202595.1%2.9%1.5%0.29%0.21%
Nov 202596.2%2.4%1.1%0.24%0.09%
Dec 202594.6%3.1%1.8%0.23%0.23%
Jan 202692.1%4.4%3.1%0.18%0.23%
Feb 202695.1%2.7%1.8%0.37%0.13%
Mar 202694.7%3.9%0.98%0.21%0.21%
Apr 202694.9%3.5%1.1%0.25%0.25%
May 202692.6%6.3%0.8%0.17%0.17%
Jun 202696.3%2.5%0.72%0.24%0.18%
Jul 202694%4.5%0.85%0.28%0.32%
Aug 202694.4%2.8%2.3%0.26%0.21%
Sep 202696.4%2.5%0.72%0.27%0.16%

  1. 1.remove.bg

    96.4%

    Held 1st. 36.2K estimated branded searches, -0.03% vs prior month. Share +2 points.

  2. 2.Photoroom

    2.5%

    Held 2nd. 930 estimated branded searches, -13.9% vs prior month. Share -0.3 points.

  3. 3.Pixelcut

    0.72%

    Held 3rd. 270 estimated branded searches, -70% vs prior month. Share -1.6 points.

  4. 4.Slazzer

    0.27%

    Held 4th. 100 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Clipdrop

    0.16%

    Held 5th. 60 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Photoroom and its closest rivals

Every comparison with Photoroom

7 comparisons

How has branded search demand for Photoroom changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Photoroom in New Zealand fell from 1.1K to 930.
  • Across the 12 months ending September 2026, Photoroom’s share of searches among background removal tools in New Zealand peaked at 6.3% in May 2026 and was lowest at 2.4% in November 2025.

How did search popularity change for New Zealand background removal tools in September 2026?

4 changes

  1. In September 2026, remove.bg gained share of searches among background removal tools in New Zealand, from 94.4% to 96.4%.

  2. In September 2026, Pixelcut lost share of searches among background removal tools in New Zealand, from 2.3% to 0.72%.

  3. Estimated monthly branded searches for Clipdrop in New Zealand fell 25% over 12 measured months, from 80 to 60 in September 2026.

  4. Estimated monthly branded searches for Photoroom in New Zealand fell 17% over 12 measured months, from 1.1K to 930 in September 2026.

How are Photoroom’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Photoroom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • photoroom
  • photoroom app
  • photoroom background remover
  • photoroom remove background

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How the Brand Demand Index is measured

Where does Photoroom compete?

Photoroom is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI product photography tools3rd of 60.79%Show ranking
Background removal tools2nd of 52.5%Shown above
Creator with pink hair and a pink jacket

Is Photoroom your brand?

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