Brandwave

Baby Brezza vs Pigeon:Which is more popular?

In September 2026, Pigeon had more branded searches than Baby Brezza among baby bottle warmer brands in New Zealand. Pigeon had about 2,400 branded searches, while Baby Brezza had 880. Pigeon made up 35.2% of all baby bottle warmer brand searches we track, and Baby Brezza accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about baby bottle warmer brands, Baby Brezza appeared in four of the five answers and Pigeon in none.

Among baby bottle warmer brands in New Zealand in September 2026

Who do people search for more?

Pigeon, about 3 searches for every 1 for Baby Brezza

Pigeon 2.4K searchesBaby Brezza 880 searches

Who does AI mention more?

Baby Brezza, mentioned in 4 of 5 answers, Pigeon in 0

Baby Brezza in 4 of 5Pigeon in 0 of 5

Who does AI recommend more?

Baby Brezza, the only one of the two named

Baby Brezza first in 4Pigeon never named

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Top baby bottle warmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baby Brezza was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pigeon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. Baby Brezza2nd
  3. Tommee Tippee3rd
  4. Dr. Brown's4th
  5. Pigeon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommee Tippee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baby Brezza4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Brown's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby bottle warmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Baby Brezza or Pigeon more popular in search?

This chart shows how often people search Google for Baby Brezza and Pigeon by name. Each line represents a brand's share of searches for all five baby bottle warmer brands we track, month by month, from searches in New Zealand.

Baby Brezza and Pigeon among baby bottle warmer brands in New Zealand, by month

Share of searches by month for Pigeon, Baby Brezza. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonBaby BrezzaDr. Brown'sPhilips Avent
Oct 202538.1%30.4%16.7%7.6%7.2%
Nov 202535.3%33.6%15.1%8%8%
Dec 202535.4%29.3%16.2%9%10.1%
Jan 202635.9%33.5%15.5%6.9%8.3%
Feb 202634.4%33.2%14.9%8.7%8.7%
Mar 202636.6%34.2%13%8.5%7.7%
Apr 202632.4%36.5%13.8%8.1%9.2%
May 202637.2%33.8%12.8%8.4%7.8%
Jun 202632.7%38.1%14%7%8.3%
Jul 202635.6%34.9%14.5%7.3%7.7%
Aug 202636.4%33.9%14.1%7.8%7.9%
Sep 202637.4%35.2%12.9%7.6%6.8%

How has the Baby Brezza and Pigeon comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand baby bottle warmer brands in September 2026?

2 changes
  1. In September 2026, Pigeon gained share of searches among baby bottle warmer brands in New Zealand, from 33.9% to 35.2%.

  2. In September 2026, Baby Brezza lost share of searches among baby bottle warmer brands in New Zealand, from 14.1% to 12.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Baby Brezza’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baby Brezza

1 branded search term

  • baby brezza

Pigeon

2 branded search terms

  • pigeon baby
  • pigeon bottles

How the Brand Demand Index is measured

Other head-to-heads among baby bottle warmer brands

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