LinkedIn Sales Navigator vs Lusha:Which is more popular?
In September 2026, Lusha had more branded searches than LinkedIn Sales Navigator among B2B sales intelligence platforms in New Zealand. Lusha had about 390 branded searches, while LinkedIn Sales Navigator had 70. Lusha made up 27.3% of all B2B sales intelligence platform searches we track, and LinkedIn Sales Navigator accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about B2B sales intelligence platforms, LinkedIn Sales Navigator appeared in all five answers and Lusha in two. LinkedIn Sales Navigator was mentioned before Lusha in every answer.
Who do people search for more?
Lusha, about 6 searches for every 1 for LinkedIn Sales Navigator
Who does AI mention more?
LinkedIn Sales Navigator, mentioned in every answer we collected
Who does AI recommend more?
LinkedIn Sales Navigator, named ahead of Lusha in every answer
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Top B2B sales intelligence platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator appeared in all five answers. Lusha was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LinkedIn Sales Navigator was listed before Lusha in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cognism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lusha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Firmable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B sales intelligence platforms
5 answers
Asked ChatGPT
“Which B2B sales intelligence platform should I use in New Zealand?”
Asked ChatGPT
“What are the best B2B sales intelligence platforms in New Zealand?”
Asked ChatGPT
“What's the best B2B sales intelligence platform in New Zealand for a sales team?”
Searched Google, AI Overview
“b2b sales intelligence platforms”
Searched Google, AI Overview
“b2b lead generation software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is LinkedIn Sales Navigator or Lusha more popular in search?
This chart shows how often people search Google for LinkedIn Sales Navigator and Lusha by name. Each line represents a brand's share of searches for all six B2B sales intelligence platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Lusha, LinkedIn Sales Navigator. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZoomInfo | Lusha | Firmable | Apollo | LinkedIn Sales Navigator | Cognism |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 28.2% | 22.9% | 8.2% | 8.2% | 4.1% |
| Nov 2025 | 22.3% | 33.7% | 18.3% | 18.3% | 5.1% | 2.3% |
| Dec 2025 | 25.2% | 30.7% | 11% | 25.2% | 5.5% | 2.4% |
| Jan 2026 | 25.8% | 31.7% | 17.2% | 17.2% | 5.9% | 2.2% |
| Feb 2026 | 23.5% | 35.5% | 19.3% | 12.7% | 6.6% | 2.4% |
| Mar 2026 | 23% | 34.4% | 23% | 12.4% | 5.3% | 1.9% |
| Apr 2026 | 28.6% | 28.6% | 23.2% | 12.5% | 5.4% | 1.8% |
| May 2026 | 29.3% | 29.3% | 23.8% | 10.4% | 5.5% | 1.8% |
| Jun 2026 | 24.2% | 29.8% | 29.8% | 8.7% | 5.6% | 1.9% |
| Jul 2026 | 27.3% | 27.3% | 27.3% | 9.8% | 6.3% | 2.1% |
| Aug 2026 | 28.1% | 28.1% | 28.1% | 7.9% | 5% | 2.9% |
| Sep 2026 | 33.6% | 27.3% | 22.4% | 9.8% | 4.9% | 2.1% |
How has the LinkedIn Sales Navigator and Lusha comparison changed over the last 12 months?
3 findings
- Lusha was ahead of LinkedIn Sales Navigator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among B2B sales intelligence platforms in New Zealand moved from 8.2% to 4.9%, and its estimated monthly branded searches moved from 140 to 70.
- Across the 12 months ending September 2026, Lusha’s share of searches among B2B sales intelligence platforms in New Zealand moved from 28.2% to 27.3%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand B2B sales intelligence platforms in September 2026?
3 changes
In September 2026, ZoomInfo overtook Firmable and Lusha to become the leader among B2B sales intelligence platforms in New Zealand, with 33.6% of the searches.
In September 2026, Lusha lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 27.3%.
Estimated monthly branded searches for LinkedIn Sales Navigator in New Zealand fell 50% over 12 measured months, from 140 to 70 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LinkedIn Sales Navigator’s and Lusha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LinkedIn Sales Navigator
1 branded search term
- sales navigator
Lusha
1 branded search term
- lusha
Other head-to-heads among B2B sales intelligence platforms
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