Apollo vs Cognism:Which is more popular?
In September 2026, Apollo had more branded searches than Cognism among B2B sales intelligence platforms in New Zealand. Apollo had about 140 branded searches, while Cognism had 30. Apollo made up 9.8% of all B2B sales intelligence platform searches we track, and Cognism accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about B2B sales intelligence platforms, Apollo appeared in all five answers and Cognism in four. Apollo was mentioned before Cognism in every answer.
Who do people search for more?
Apollo, about 5 searches for every 1 for Cognism
Who does AI mention more?
Apollo, mentioned in every answer we collected
Who does AI recommend more?
Apollo, named ahead of Cognism in every answer
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Top B2B sales intelligence platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apollo appeared in all five answers. Cognism was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apollo was listed before Cognism in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cognism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lusha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Firmable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B sales intelligence platforms
5 answers
Asked ChatGPT
“Which B2B sales intelligence platform should I use in New Zealand?”
Asked ChatGPT
“What are the best B2B sales intelligence platforms in New Zealand?”
Asked ChatGPT
“What's the best B2B sales intelligence platform in New Zealand for a sales team?”
Searched Google, AI Overview
“b2b sales intelligence platforms”
Searched Google, AI Overview
“b2b lead generation software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Apollo or Cognism more popular in search?
This chart shows how often people search Google for Apollo and Cognism by name. Each line represents a brand's share of searches for all six B2B sales intelligence platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Apollo, Cognism. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZoomInfo | Lusha | Firmable | Apollo | LinkedIn Sales Navigator | Cognism |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 28.2% | 22.9% | 8.2% | 8.2% | 4.1% |
| Nov 2025 | 22.3% | 33.7% | 18.3% | 18.3% | 5.1% | 2.3% |
| Dec 2025 | 25.2% | 30.7% | 11% | 25.2% | 5.5% | 2.4% |
| Jan 2026 | 25.8% | 31.7% | 17.2% | 17.2% | 5.9% | 2.2% |
| Feb 2026 | 23.5% | 35.5% | 19.3% | 12.7% | 6.6% | 2.4% |
| Mar 2026 | 23% | 34.4% | 23% | 12.4% | 5.3% | 1.9% |
| Apr 2026 | 28.6% | 28.6% | 23.2% | 12.5% | 5.4% | 1.8% |
| May 2026 | 29.3% | 29.3% | 23.8% | 10.4% | 5.5% | 1.8% |
| Jun 2026 | 24.2% | 29.8% | 29.8% | 8.7% | 5.6% | 1.9% |
| Jul 2026 | 27.3% | 27.3% | 27.3% | 9.8% | 6.3% | 2.1% |
| Aug 2026 | 28.1% | 28.1% | 28.1% | 7.9% | 5% | 2.9% |
| Sep 2026 | 33.6% | 27.3% | 22.4% | 9.8% | 4.9% | 2.1% |
How has the Apollo and Cognism comparison changed over the last 12 months?
3 findings
- Apollo was ahead of Cognism in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apollo’s share of searches among B2B sales intelligence platforms in New Zealand moved from 8.2% to 9.8%, and its estimated monthly branded searches held steady at 140.
- Across the 12 months ending September 2026, Cognism’s share of searches among B2B sales intelligence platforms in New Zealand moved from 4.1% to 2.1%, and its estimated monthly branded searches moved from 70 to 30.
How did search popularity change for New Zealand B2B sales intelligence platforms in September 2026?
2 changes
In September 2026, Apollo gained share of searches among B2B sales intelligence platforms in New Zealand, from 7.9% to 9.8%.
In September 2026, Cognism lost share of searches among B2B sales intelligence platforms in New Zealand, from 2.9% to 2.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Apollo’s and Cognism’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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