Audio interface brands in New Zealand:Which are most popular?

Name: Audio interface brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Focusrite was the most searched audio interface brand in New Zealand, accounting for 44.8% of all searches among the five brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Focusrite showed up in every answer. Focusrite was recommended most often, coming first in three out of four responses that gave a list.

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Top audio interface brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Focusrite appeared every time. Focusrite was recommended most often, coming first in three out of four answers that gave a list. MOTU was second, and Audient was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Focusrite	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
MOTU	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Universal Audio	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Audient	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
PreSonus	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Focusrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MOTU4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Universal Audio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Audient3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PreSonus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about audio interface brands

5 answers

Asked ChatGPT
“Which audio interface brand should I buy in New Zealand?”
1. 1Focusrite
2. 2Audient
3. 3MOTU
4. 4Universal Audio
Asked ChatGPT
“What are the best audio interface brands in New Zealand?”
1. 1Focusrite
2. 2MOTU
3. 3Universal Audio
4. 4Audient
Asked ChatGPT
“What's the best audio interface brand in New Zealand for home recording?”
1. 1Focusrite
2. 2Audient
3. 3MOTU
4. 4Universal Audio
Searched Google, AI Overview
“audio interface nz”
1. 1PreSonus
2. 2MOTU
3. 3Focusrite
Searched Google, AI Overview
“usb audio interface”
1. 1Focusrite

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which audio interface brands do people search for most?

This chart shows how often people search Google for each audio interface brand by name. Each line represents a brand's share of searches for all five audio interface brands we track, month by month, from searches in New Zealand.

Share of searches among audio interface brands in New Zealand, by month

Month	Focusrite	Universal Audio	MOTU	PreSonus	Audient
Nov 2025	39.3%	30.7%	10%	16.4%	3.6%
Dec 2025	37.9%	31.4%	14.3%	11.4%	5%
Jan 2026	39.6%	26.9%	12.7%	17.2%	3.7%
Feb 2026	44.4%	21.2%	13.1%	16.2%	5.1%
Mar 2026	45.5%	20.8%	11.9%	14.9%	6.9%
Apr 2026	47.7%	22.9%	12.8%	11.9%	4.6%
May 2026	46.5%	21.1%	17.5%	10.5%	4.4%
Jun 2026	46.2%	21.8%	17.6%	10.1%	4.2%
Jul 2026	43.4%	21.2%	20.2%	10.1%	5.1%
Aug 2026	46.1%	19.1%	17.4%	13%	4.3%
Sep 2026	41.5%	23.6%	17%	11.3%	6.6%
Oct 2026	44.8%	22.9%	17.7%	10.4%	4.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Focusrite	44.8%	430	-2.3%	+3.3 points
2, held 2nd	Universal Audio	22.9%	220	-12%	-0.7 points
3, held 3rd	MOTU	17.7%	170	-5.6%	+0.7 points
4, held 4th	PreSonus	10.4%	100	-16.7%	-0.9 points
5, held 5th	Audient	4.2%	40	-42.9%	-2.4 points

1.Focusrite
44.8%
Held 1st. 430 estimated branded searches, -2.3% vs prior month. Share +3.3 points.
2.Universal Audio
22.9%
Held 2nd. 220 estimated branded searches, -12% vs prior month. Share -0.7 points.
3.MOTU
17.7%
Held 3rd. 170 estimated branded searches, -5.6% vs prior month. Share +0.7 points.
4.PreSonus
10.4%
Held 4th. 100 estimated branded searches, -16.7% vs prior month. Share -0.9 points.
5.Audient
4.2%
Held 5th. 40 estimated branded searches, -42.9% vs prior month. Share -2.4 points.

Which brand is most popular in search among audio interface brands in New Zealand?

5 brands

In October 2026, Focusrite was the most searched among audio interface brands in New Zealand, with an estimated 430 branded searches, 44.8% of all searches for the five tracked by the Brandwave Brand Demand Index. Universal Audio is in 2nd place, 21.9 percentage points behind at 22.9%.

New Zealand audio interface brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Focusrite	39.3% → 44.8%	47.7%Apr 2026	37.9%Dec 2025	1st
Universal Audio	30.7% → 22.9%	31.4%Dec 2025	19.1%Aug 2026	2nd
MOTU	10% → 17.7%	20.2%Jul 2026	10%Nov 2025	4th → 3rd
PreSonus	16.4% → 10.4%	17.2%Jan 2026	10.1%Jun 2026	3rd → 4th
Audient	3.6% → 4.2%	6.9%Mar 2026	3.6%Nov 2025	5th

Each finding as a sentence

Across the 12 months ending October 2026, Focusrite’s share of searches among audio interface brands in New Zealand increased from 39.3% to 44.8%.
Across the 12 months ending October 2026, Universal Audio’s share of searches among audio interface brands in New Zealand decreased from 30.7% to 22.9%.
Across the 12 months ending October 2026, MOTU’s share of searches among audio interface brands in New Zealand increased from 10% to 17.7%.
Across the 12 months ending October 2026, PreSonus’ share of searches among audio interface brands in New Zealand decreased from 16.4% to 10.4%.
Across the 12 months ending October 2026, Audient’s share of searches among audio interface brands in New Zealand increased from 3.6% to 4.2%.
Across the 12 months ending October 2026, Focusrite’s share of searches among audio interface brands in New Zealand peaked at 47.7% in April 2026 and was lowest at 37.9% in December 2025.
Across the 12 months ending October 2026, Universal Audio’s share of searches among audio interface brands in New Zealand peaked at 31.4% in December 2025 and was lowest at 19.1% in August 2026.
Across the 12 months ending October 2026, MOTU’s share of searches among audio interface brands in New Zealand peaked at 20.2% in July 2026 and was lowest at 10% in November 2025.
Across the 12 months ending October 2026, PreSonus’ share of searches among audio interface brands in New Zealand peaked at 17.2% in January 2026 and was lowest at 10.1% in June 2026.
Across the 12 months ending October 2026, Audient’s share of searches among audio interface brands in New Zealand peaked at 6.9% in March 2026 and was lowest at 3.6% in November 2025.
Across the 12 months ending October 2026, MOTU rose from 4th to 3rd among audio interface brands in New Zealand.
Across the 12 months ending October 2026, PreSonus fell from 3rd to 4th among audio interface brands in New Zealand.

How did search popularity change for New Zealand audio interface brands in October 2026?

5 changes

In October 2026, Focusrite gained share of searches among audio interface brands in New Zealand, from 41.5% to 44.8%.
In October 2026, MOTU gained share of searches among audio interface brands in New Zealand, from 17% to 17.7%.
In October 2026, Audient lost share of searches among audio interface brands in New Zealand, from 6.6% to 4.2%.
In October 2026, PreSonus lost share of searches among audio interface brands in New Zealand, from 11.3% to 10.4%.
In October 2026, Universal Audio lost share of searches among audio interface brands in New Zealand, from 23.6% to 22.9%.

How are branded searches counted for audio interface brands?

10 search terms

Each brand's share of searches among audio interface brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.