Audient vs MOTU:Which is more popular in New Zealand?
In October 2026, MOTU had more branded searches than Audient among audio interface brands in New Zealand. MOTU had about 170 branded searches, while Audient had 40. MOTU made up 17.7% of all audio interface brand searches we track, and Audient accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about audio interface brands, MOTU appeared in four of the five answers and Audient in three. Audient and MOTU were each mentioned first in two of the four answers.
Who do people search for more?
MOTU, about 4 searches for every 1 for Audient
Who does AI mention more?
MOTU, mentioned in 4 of 5 answers, Audient in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top audio interface brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MOTU was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Audient was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Audient and MOTU were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Focusrite1st- MOTU2nd
Audient3rd
Universal Audio4th
PreSonus4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Focusrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MOTU4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Universal Audio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Audient3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PreSonus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about audio interface brands
5 answers
Asked ChatGPT
“Which audio interface brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best audio interface brands in New Zealand?”
Asked ChatGPT
“What's the best audio interface brand in New Zealand for home recording?”
Searched Google, AI Overview
“audio interface nz”
Searched Google, AI Overview
“usb audio interface”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Audient or MOTU more popular in search?
This chart shows how often people search Google for Audient and MOTU by name. Each line represents a brand's share of searches for all five audio interface brands we track, month by month, from searches in New Zealand.
Share of searches by month for MOTU, Audient. The figures are in the table below the chart.
View monthly share of searches table
| Month | Focusrite | Universal Audio | MOTU | PreSonus | Audient |
|---|---|---|---|---|---|
| Nov 2025 | 39.3% | 30.7% | 10% | 16.4% | 3.6% |
| Dec 2025 | 37.9% | 31.4% | 14.3% | 11.4% | 5% |
| Jan 2026 | 39.6% | 26.9% | 12.7% | 17.2% | 3.7% |
| Feb 2026 | 44.4% | 21.2% | 13.1% | 16.2% | 5.1% |
| Mar 2026 | 45.5% | 20.8% | 11.9% | 14.9% | 6.9% |
| Apr 2026 | 47.7% | 22.9% | 12.8% | 11.9% | 4.6% |
| May 2026 | 46.5% | 21.1% | 17.5% | 10.5% | 4.4% |
| Jun 2026 | 46.2% | 21.8% | 17.6% | 10.1% | 4.2% |
| Jul 2026 | 43.4% | 21.2% | 20.2% | 10.1% | 5.1% |
| Aug 2026 | 46.1% | 19.1% | 17.4% | 13% | 4.3% |
| Sep 2026 | 41.5% | 23.6% | 17% | 11.3% | 6.6% |
| Oct 2026 | 44.8% | 22.9% | 17.7% | 10.4% | 4.2% |
How has branded search for Audient and MOTU changed in New Zealand over the last 12 months?
3 findings
- MOTU was ahead of Audient in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Audient’s share of searches among audio interface brands in New Zealand moved from 3.6% to 4.2%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 12 months ending October 2026, MOTU’s share of searches among audio interface brands in New Zealand moved from 10% to 17.7%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for New Zealand audio interface brands in October 2026?
2 changes
In October 2026, MOTU gained share of searches among audio interface brands in New Zealand, from 17% to 17.7%.
In October 2026, Audient lost share of searches among audio interface brands in New Zealand, from 6.6% to 4.2%.
How are Audient’s and MOTU’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Audient’s and MOTU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among audio interface brands
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