PreSonus vs Universal Audio:Which is more popular in New Zealand?
In October 2026, Universal Audio had more branded searches than PreSonus among audio interface brands in New Zealand. Universal Audio had about 220 branded searches, while PreSonus had 100. Universal Audio made up 22.9% of all audio interface brand searches we track, and PreSonus accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about audio interface brands, Universal Audio appeared in three of the five answers and PreSonus in one. Universal Audio was mentioned before PreSonus in three out of four answers.
Who do people search for more?
Universal Audio, about 2 searches for every 1 for PreSonus
Who does AI mention more?
Universal Audio, mentioned in 3 of 5 answers, PreSonus in 1
Who does AI recommend more?
Universal Audio, named ahead of PreSonus in 3 of 4 answers
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Top audio interface brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Universal Audio was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PreSonus was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Universal Audio was listed before PreSonus in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Focusrite1st
MOTU2nd
Audient3rd- Universal Audio4th
PreSonus4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Focusrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MOTU4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Universal Audio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Audient3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PreSonus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about audio interface brands
5 answers
Asked ChatGPT
“Which audio interface brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best audio interface brands in New Zealand?”
Asked ChatGPT
“What's the best audio interface brand in New Zealand for home recording?”
Searched Google, AI Overview
“audio interface nz”
Searched Google, AI Overview
“usb audio interface”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is PreSonus or Universal Audio more popular in search?
This chart shows how often people search Google for PreSonus and Universal Audio by name. Each line represents a brand's share of searches for all five audio interface brands we track, month by month, from searches in New Zealand.
Share of searches by month for Universal Audio, PreSonus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Focusrite | Universal Audio | MOTU | PreSonus | Audient |
|---|---|---|---|---|---|
| Nov 2025 | 39.3% | 30.7% | 10% | 16.4% | 3.6% |
| Dec 2025 | 37.9% | 31.4% | 14.3% | 11.4% | 5% |
| Jan 2026 | 39.6% | 26.9% | 12.7% | 17.2% | 3.7% |
| Feb 2026 | 44.4% | 21.2% | 13.1% | 16.2% | 5.1% |
| Mar 2026 | 45.5% | 20.8% | 11.9% | 14.9% | 6.9% |
| Apr 2026 | 47.7% | 22.9% | 12.8% | 11.9% | 4.6% |
| May 2026 | 46.5% | 21.1% | 17.5% | 10.5% | 4.4% |
| Jun 2026 | 46.2% | 21.8% | 17.6% | 10.1% | 4.2% |
| Jul 2026 | 43.4% | 21.2% | 20.2% | 10.1% | 5.1% |
| Aug 2026 | 46.1% | 19.1% | 17.4% | 13% | 4.3% |
| Sep 2026 | 41.5% | 23.6% | 17% | 11.3% | 6.6% |
| Oct 2026 | 44.8% | 22.9% | 17.7% | 10.4% | 4.2% |
How has branded search for PreSonus and Universal Audio changed in New Zealand over the last 12 months?
3 findings
- Universal Audio was ahead of PreSonus in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, PreSonus’ share of searches among audio interface brands in New Zealand moved from 16.4% to 10.4%, and its estimated monthly branded searches moved from 230 to 100.
- Across the 12 months ending October 2026, Universal Audio’s share of searches among audio interface brands in New Zealand moved from 30.7% to 22.9%, and its estimated monthly branded searches moved from 430 to 220.
How did search popularity change for New Zealand audio interface brands in October 2026?
2 changes
In October 2026, PreSonus lost share of searches among audio interface brands in New Zealand, from 11.3% to 10.4%.
In October 2026, Universal Audio lost share of searches among audio interface brands in New Zealand, from 23.6% to 22.9%.
How are PreSonus’ and Universal Audio’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using PreSonus’ and Universal Audio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PreSonus
2 branded search terms
- presonus
- presonus audio interface
Universal Audio
2 branded search terms
- universal audio
- universal audio interface
Other head-to-heads among audio interface brands
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