Brandwave

How popular isUniversal Audio?

In October 2026, people searched for Universal Audio by name about 220 times in New Zealand, a 48.8% decrease from the previous year. These searches made up 22.9% of all New Zealand audio interface brand searches, placing Universal Audio second out of five brands. When we asked both ChatGPT and Google AI Overviews about audio interface brands, Universal Audio appeared in three of the five answers and was the joint fourth most recommended of the five.

Search and AI answers in October 2026

Universal Audio is the second most searched of 5 competitors and the joint fourth most recommended in the AI answers we collected.

  1. FocusriteShare of searches 44.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Universal AudioShare of searches 22.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MOTUShare of searches 17.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. PreSonusShare of searches 10.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. AudientShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top audio interface brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Universal Audio was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Universal Audio is the joint fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Focusrite1st
  2. MOTU2nd
  3. Audient3rd
  4. Universal Audio4th
  5. PreSonus4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Focusrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MOTU4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Universal Audio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Audient3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PreSonus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about audio interface brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Universal Audio compared with other New Zealand audio interface brands?

Universal Audio against audio interface brands in New Zealand, by month

Share of searches by month for Focusrite, Universal Audio, MOTU, PreSonus, Audient. The figures are in the table below the chart.

View monthly share of searches table
MonthFocusriteUniversal AudioMOTUPreSonusAudient
Nov 202539.3%30.7%10%16.4%3.6%
Dec 202537.9%31.4%14.3%11.4%5%
Jan 202639.6%26.9%12.7%17.2%3.7%
Feb 202644.4%21.2%13.1%16.2%5.1%
Mar 202645.5%20.8%11.9%14.9%6.9%
Apr 202647.7%22.9%12.8%11.9%4.6%
May 202646.5%21.1%17.5%10.5%4.4%
Jun 202646.2%21.8%17.6%10.1%4.2%
Jul 202643.4%21.2%20.2%10.1%5.1%
Aug 202646.1%19.1%17.4%13%4.3%
Sep 202641.5%23.6%17%11.3%6.6%
Oct 202644.8%22.9%17.7%10.4%4.2%

  1. 1.Focusrite

    44.8%

    Held 1st. 430 estimated branded searches, -2.3% vs prior month. Share +3.3 points.

  2. 2.Universal Audio

    22.9%

    Held 2nd. 220 estimated branded searches, -12% vs prior month. Share -0.7 points.

  3. 3.MOTU

    17.7%

    Held 3rd. 170 estimated branded searches, -5.6% vs prior month. Share +0.7 points.

  4. 4.PreSonus

    10.4%

    Held 4th. 100 estimated branded searches, -16.7% vs prior month. Share -0.9 points.

  5. 5.Audient

    4.2%

    Held 5th. 40 estimated branded searches, -42.9% vs prior month. Share -2.4 points.

Compare popularity between Universal Audio and its closest rivals

Every comparison with Universal Audio

4 comparisons

How has branded search demand for Universal Audio changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Universal Audio in New Zealand fell from 430 to 220.
  • Across the 12 months ending October 2026, Universal Audio’s share of searches among audio interface brands in New Zealand decreased from 30.7% to 22.9%.
  • Across the 12 months ending October 2026, Universal Audio’s share of searches among audio interface brands in New Zealand peaked at 31.4% in December 2025 and was lowest at 19.1% in August 2026.

How did search popularity change for New Zealand audio interface brands in October 2026?

5 changes

  1. In October 2026, Focusrite gained share of searches among audio interface brands in New Zealand, from 41.5% to 44.8%.

  2. In October 2026, MOTU gained share of searches among audio interface brands in New Zealand, from 17% to 17.7%.

  3. In October 2026, Audient lost share of searches among audio interface brands in New Zealand, from 6.6% to 4.2%.

  4. In October 2026, PreSonus lost share of searches among audio interface brands in New Zealand, from 11.3% to 10.4%.

  5. In October 2026, Universal Audio lost share of searches among audio interface brands in New Zealand, from 23.6% to 22.9%.

How are Universal Audio’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Universal Audio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • universal audio
  • universal audio interface

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How the Brand Demand Index is measured

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