Brandwave

Auckland shopping centres in New Zealand:Which brands are most popular in search?

In August 2026, Sylvia Park was the most searched among auckland shopping centres in New Zealand, with an estimated 259K branded searches and 40.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sylvia Park40.1%
  2. Westfield Newmarket21.1%
  3. Botany Town Centre10.2%
  4. Westfield Albany7.7%
  5. Westfield St Lukes7%
  6. Westfield Manukau City6.3%
  7. Commercial Bay5.9%
  8. LynnMall1.8%

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Share of SearchLeaderboard

Compare the Auckland malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland shopping centres in New Zealand, by month

Share of Search by month for Sylvia Park, Westfield Newmarket, Botany Town Centre, Westfield Albany, Westfield St Lukes, Westfield Manukau City, Commercial Bay. The figures are in the table below the chart.

View monthly share of search table
MonthSylvia ParkWestfield NewmarketBotany Town CentreWestfield AlbanyWestfield St LukesWestfield Manukau CityCommercial BayLynnMall
Oct 202537.9%22.1%10.7%8.1%7.9%6.6%5.2%1.6%
Nov 202539.6%23.2%9.3%8.5%6.8%5.6%5.4%1.6%
Dec 202543.5%19.2%9.5%8.6%6.2%6.9%4.4%1.8%
Jan 202639.8%23%9.3%8.4%7.1%5.6%5.3%1.6%
Feb 202637.3%21.8%10.5%8%6.8%7.9%6.1%1.5%
Mar 202636.9%22.5%10.8%8.2%6.8%6.7%6.4%1.7%
Apr 202638.6%22.4%10.8%8.2%7.1%6.6%4.3%2%
May 202637.7%22%10.7%8%7.8%6.5%5.3%2%
Jun 202636.7%22.5%10.8%8.2%7.9%6.7%5.2%1.9%
Jul 202640.7%20.3%10%9.1%7.2%6.1%4.8%1.8%
Aug 202640.1%21.1%10.2%7.7%7%6.3%5.9%1.8%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Sylvia Park

    40.1%

    held 1st · 259K estimated branded searches · -5.1% vs prior month · -0.6 points

  2. 2.Westfield Newmarket

    21.1%

    held 2nd · 136K estimated branded searches · -0.09% vs prior month · +0.7 points

  3. 3.Botany Town Centre

    10.2%

    held 3rd · 65.8K estimated branded searches · -1.8% vs prior month · +0.2 points

  4. 4.Westfield Albany

    7.7%

    held 4th · 49.9K estimated branded searches · -18.1% vs prior month · -1.4 points

  5. 5.Westfield St Lukes

    7%

    held 5th · 45.4K estimated branded searches · -5.6% vs prior month · -0.2 points

  6. 6.Westfield Manukau City

    6.3%

    held 6th · 40.6K estimated branded searches · 0% vs prior month · +0.2 points

  7. 7.Commercial Bay

    5.9%

    held 7th · 38K estimated branded searches · +19.3% vs prior month · +1.1 points

  8. 8.LynnMall

    1.8%

    held 8th · 11.3K estimated branded searches · -8.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland shopping centres in New Zealand?

In August 2026, Sylvia Park was the most searched among auckland shopping centres in New Zealand, with an estimated 259K branded searches and 40.1% estimated Share of Search within this set. Westfield Newmarket is in 2nd place, 19 percentage points behind at 21.1% Share of Search.

New Zealand auckland shopping centres, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sylvia Park37.9% → 40.1%43.5%Dec 202536.7%Jun 20261st
Westfield Newmarket22.1% → 21.1%23.2%Nov 202519.2%Dec 20252nd
Botany Town Centre10.7% → 10.2%10.8%Mar 20269.3%Jan 20263rd
Westfield Albany8.1% → 7.7%9.1%Jul 20267.7%Aug 20264th
Westfield St Lukes7.9% → 7%7.9%Jun 20266.2%Dec 20255th
Westfield Manukau City6.6% → 6.3%7.9%Feb 20265.6%Jan 20266th
Commercial Bay5.2% → 5.9%6.4%Mar 20264.3%Apr 20267th
LynnMall1.6% → 1.8%2%Apr 20261.5%Feb 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sylvia Park’s estimated Share of Search among auckland shopping centres in New Zealand increased from 37.9% to 40.1%.
  • Across the 11 months ending August 2026, Westfield Newmarket’s estimated Share of Search among auckland shopping centres in New Zealand decreased from 22.1% to 21.1%.
  • Across the 11 months ending August 2026, Botany Town Centre’s estimated Share of Search among auckland shopping centres in New Zealand decreased from 10.7% to 10.2%.
  • Across the 11 months ending August 2026, Westfield St Lukes’ estimated Share of Search among auckland shopping centres in New Zealand decreased from 7.9% to 7%.
  • Across the 11 months ending August 2026, Commercial Bay’s estimated Share of Search among auckland shopping centres in New Zealand increased from 5.2% to 5.9%.
  • Across the 11 months ending August 2026, Sylvia Park’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 43.5% in December 2025 and was lowest at 36.7% in June 2026.
  • Across the 11 months ending August 2026, Westfield Newmarket’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 23.2% in November 2025 and was lowest at 19.2% in December 2025.
  • Across the 11 months ending August 2026, Botany Town Centre’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 10.8% in March 2026 and was lowest at 9.3% in January 2026.
  • Across the 11 months ending August 2026, Westfield Albany’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 9.1% in July 2026 and was lowest at 7.7% in August 2026.
  • Across the 11 months ending August 2026, Westfield St Lukes’ estimated Share of Search among auckland shopping centres in New Zealand peaked at 7.9% in June 2026 and was lowest at 6.2% in December 2025.
  • Across the 11 months ending August 2026, Westfield Manukau City’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 7.9% in February 2026 and was lowest at 5.6% in January 2026.
  • Across the 11 months ending August 2026, Commercial Bay’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 6.4% in March 2026 and was lowest at 4.3% in April 2026.
  • Across the 11 months ending August 2026, Westfield Albany, Westfield Manukau City and LynnMall held steady: their estimated Share of Search among auckland shopping centres in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand auckland shopping centres in August 2026?

  1. In August 2026, Commercial Bay gained estimated Share of Search among auckland shopping centres in New Zealand, from 4.8% to 5.9%.

  2. In August 2026, Westfield Newmarket gained estimated Share of Search among auckland shopping centres in New Zealand, from 20.3% to 21.1%.

  3. In August 2026, Westfield Albany lost estimated Share of Search among auckland shopping centres in New Zealand, from 9.1% to 7.7%.

  4. In August 2026, Sylvia Park lost estimated Share of Search among auckland shopping centres in New Zealand, from 40.7% to 40.1%.

  5. Estimated monthly branded searches for LynnMall in New Zealand rose 12.3% over 11 measured months, from 10.1K to 11.3K in August 2026.

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