Brandwave

How popular isSylvia Park in search?

In August 2026, there were an estimated 259K branded searches for Sylvia Park in New Zealand which is up 10.2% over the last 11 months. Sylvia Park holds 40.1% estimated Share of Search among New Zealand auckland shopping centres and is ranked 1st of 8 competitors for search popularity.

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Which auckland shopping centres compete with Sylvia Park?

Sylvia Park against auckland shopping centres in New Zealand, by month

Share of Search by month for Sylvia Park, Westfield Newmarket, Botany Town Centre, Westfield Albany, Westfield St Lukes, Westfield Manukau City, Commercial Bay. The figures are in the table below the chart.

View monthly share of search table
MonthSylvia ParkWestfield NewmarketBotany Town CentreWestfield AlbanyWestfield St LukesWestfield Manukau CityCommercial BayLynnMall
Oct 202537.9%22.1%10.7%8.1%7.9%6.6%5.2%1.6%
Nov 202539.6%23.2%9.3%8.5%6.8%5.6%5.4%1.6%
Dec 202543.5%19.2%9.5%8.6%6.2%6.9%4.4%1.8%
Jan 202639.8%23%9.3%8.4%7.1%5.6%5.3%1.6%
Feb 202637.3%21.8%10.5%8%6.8%7.9%6.1%1.5%
Mar 202636.9%22.5%10.8%8.2%6.8%6.7%6.4%1.7%
Apr 202638.6%22.4%10.8%8.2%7.1%6.6%4.3%2%
May 202637.7%22%10.7%8%7.8%6.5%5.3%2%
Jun 202636.7%22.5%10.8%8.2%7.9%6.7%5.2%1.9%
Jul 202640.7%20.3%10%9.1%7.2%6.1%4.8%1.8%
Aug 202640.1%21.1%10.2%7.7%7%6.3%5.9%1.8%
Sep 2026————————
  1. 1.Sylvia Park

    40.1%

    held 1st · 259K estimated branded searches · -5.1% vs prior month · -0.6 points

  2. held 2nd · 136K estimated branded searches · -0.09% vs prior month · +0.7 points

  3. held 3rd · 65.8K estimated branded searches · -1.8% vs prior month · +0.2 points

  4. held 4th · 49.9K estimated branded searches · -18.1% vs prior month · -1.4 points

  5. held 5th · 45.4K estimated branded searches · -5.6% vs prior month · -0.2 points

  6. held 6th · 40.6K estimated branded searches · 0% vs prior month · +0.2 points

  7. held 7th · 38K estimated branded searches · +19.3% vs prior month · +1.1 points

  8. 8.LynnMall

    1.8%

    held 8th · 11.3K estimated branded searches · -8.3% vs prior month · -0.1 points

Compare search popularity between Sylvia Park and its closest rivals

How has branded search demand for Sylvia Park changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sylvia Park in New Zealand rose from 235K to 259K.
  • Across the 11 months ending August 2026, Sylvia Park’s estimated Share of Search among auckland shopping centres in New Zealand increased from 37.9% to 40.1%.
  • Across the 11 months ending August 2026, Sylvia Park’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 43.5% in December 2025 and was lowest at 36.7% in June 2026.

How did search popularity change for New Zealand auckland shopping centres in August 2026?

  1. In August 2026, Commercial Bay gained estimated Share of Search among auckland shopping centres in New Zealand, from 4.8% to 5.9%.

  2. In August 2026, Westfield Newmarket gained estimated Share of Search among auckland shopping centres in New Zealand, from 20.3% to 21.1%.

  3. In August 2026, Westfield Albany lost estimated Share of Search among auckland shopping centres in New Zealand, from 9.1% to 7.7%.

  4. In August 2026, Sylvia Park lost estimated Share of Search among auckland shopping centres in New Zealand, from 40.7% to 40.1%.

  5. Estimated monthly branded searches for LynnMall in New Zealand rose 12.3% over 11 measured months, from 10.1K to 11.3K in August 2026.

How is Sylvia Park measured?

Brandwave collects information about searches that people make online using Sylvia Park’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • briscoes sylvia park
  • mountain warehouse sylvia park
  • opening hours sylvia park
  • rebel sports sylvia park
  • sylvia park
  • sylvia park hours
  • sylvia park hours today
  • sylvia park mall
  • sylvia park mall hours
  • sylvia park near me
  • sylvia park pak n save
  • sylvia park shopping mall
  • sylvia park shops
  • sylvia park westfield
  • sylviapark
  • sylviapark co nz
  • sylviapark mall
  • sylviapark shops

How the Brand Demand Index is measured

Who owns Sylvia Park?

Sylvia Park is owned by Kiwi Property. Brandwave also tracks LynnMall, owned by the same company, in New Zealand.

Do you work for Sylvia Park? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Sylvia Park your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.