Brandwave

Auckland shopping centres in New Zealand:Which brands are most popular in search?

In August 2026, Sylvia Park was the most searched among auckland shopping centres in New Zealand, with an estimated 241K branded searches and 39.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sylvia Park39.3%
  2. Westfield Newmarket22.1%
  3. Botany Town Centre10.7%
  4. Westfield Albany8.1%
  5. Westfield St Lukes7.4%
  6. Westfield Manukau City5.4%
  7. Commercial Bay5.1%
  8. LynnMall1.8%

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Share of SearchLeaderboard

Compare the Auckland malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland shopping centres in New Zealand, by month

Share of Search by month for Sylvia Park, Westfield Newmarket, Botany Town Centre, Westfield Albany, Westfield St Lukes, Westfield Manukau City, Commercial Bay. The figures are in the table below the chart.

View monthly share of search table
MonthSylvia ParkWestfield NewmarketBotany Town CentreWestfield AlbanyWestfield St LukesWestfield Manukau CityCommercial BayLynnMall
Oct 202537.9%23.1%11.2%6.9%8.3%5.6%5.3%1.7%
Nov 202539.1%24.1%9.6%7.2%7.1%5.9%5.5%1.5%
Dec 202544.4%20.8%8.5%7.6%6.7%6.2%3.9%1.9%
Jan 202641%21%10.3%7.7%6.5%6.2%5.8%1.6%
Feb 202637.4%22.9%11%6.9%7.2%6.8%6.4%1.6%
Mar 202637.8%23.2%11.2%7%7.1%5.7%6.5%1.6%
Apr 202638.2%24.8%9.9%7.4%6.8%6%4.8%2.1%
May 202637.2%22.7%11.1%8.3%8%5.5%5.4%1.8%
Jun 202639.3%24.2%9.7%7.3%7%5.9%4.7%1.9%
Jul 202640.6%21.1%10.3%7.7%7.4%6.3%4.9%1.8%
Aug 202639.3%22.1%10.7%8.1%7.4%5.4%5.1%1.8%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Sylvia Park

    39.3%

    held 1st · 241K estimated branded searches · -7.9% vs prior month · -1.2 points

  2. 2.Westfield Newmarket

    22.1%

    held 2nd · 136K estimated branded searches · -0.15% vs prior month · +1.1 points

  3. 3.Botany Town Centre

    10.7%

    held 3rd · 65.5K estimated branded searches · -1.6% vs prior month · +0.4 points

  4. 4.Westfield Albany

    8.1%

    held 4th · 49.8K estimated branded searches · -0.02% vs prior month · +0.4 points

  5. 5.Westfield St Lukes

    7.4%

    held 5th · 45.4K estimated branded searches · -5.6% vs prior month · 0 points

  6. 6.Westfield Manukau City

    5.4%

    held 6th · 33.2K estimated branded searches · -18.2% vs prior month · -0.9 points

  7. 7.Commercial Bay

    5.1%

    held 7th · 31.5K estimated branded searches · +0.03% vs prior month · +0.3 points

  8. 8.LynnMall

    1.8%

    held 8th · 11.3K estimated branded searches · -3.7% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland shopping centres in New Zealand?

In August 2026, Sylvia Park was the most searched among auckland shopping centres in New Zealand, with an estimated 241K branded searches and 39.3% estimated Share of Search within this set. Westfield Newmarket is in 2nd place, 17.2 percentage points behind at 22.1% Share of Search.

New Zealand auckland shopping centres, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sylvia Park37.9% → 39.3%44.4%Dec 202537.2%May 20261st
Westfield Newmarket23.1% → 22.1%24.8%Apr 202620.8%Dec 20252nd
Botany Town Centre11.2% → 10.7%11.2%Oct 20258.5%Dec 20253rd
Westfield Albany6.9% → 8.1%8.3%May 20266.9%Feb 20265th → 4th
Westfield St Lukes8.3% → 7.4%8.3%Oct 20256.5%Jan 20264th → 5th
Westfield Manukau City5.6% → 5.4%6.8%Feb 20265.4%Aug 20266th
Commercial Bay5.3% → 5.1%6.5%Mar 20263.9%Dec 20257th
LynnMall1.7% → 1.8%2.1%Apr 20261.5%Nov 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sylvia Park’s estimated Share of Search among auckland shopping centres in New Zealand increased from 37.9% to 39.3%.
  • Across the 11 months ending August 2026, Westfield Newmarket’s estimated Share of Search among auckland shopping centres in New Zealand decreased from 23.1% to 22.1%.
  • Across the 11 months ending August 2026, Botany Town Centre’s estimated Share of Search among auckland shopping centres in New Zealand decreased from 11.2% to 10.7%.
  • Across the 11 months ending August 2026, Westfield Albany’s estimated Share of Search among auckland shopping centres in New Zealand increased from 6.9% to 8.1%.
  • Across the 11 months ending August 2026, Westfield St Lukes’ estimated Share of Search among auckland shopping centres in New Zealand decreased from 8.3% to 7.4%.
  • Across the 11 months ending August 2026, Sylvia Park’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 44.4% in December 2025 and was lowest at 37.2% in May 2026.
  • Across the 11 months ending August 2026, Westfield Newmarket’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 24.8% in April 2026 and was lowest at 20.8% in December 2025.
  • Across the 11 months ending August 2026, Botany Town Centre’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 11.2% in October 2025 and was lowest at 8.5% in December 2025.
  • Across the 11 months ending August 2026, Westfield Albany’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 8.3% in May 2026 and was lowest at 6.9% in February 2026.
  • Across the 11 months ending August 2026, Westfield St Lukes’ estimated Share of Search among auckland shopping centres in New Zealand peaked at 8.3% in October 2025 and was lowest at 6.5% in January 2026.
  • Across the 11 months ending August 2026, Westfield Manukau City’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 6.8% in February 2026 and was lowest at 5.4% in August 2026.
  • Across the 11 months ending August 2026, Commercial Bay’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 6.5% in March 2026 and was lowest at 3.9% in December 2025.
  • Across the 11 months ending August 2026, Westfield Albany rose from 5th to 4th among auckland shopping centres in New Zealand.
  • Across the 11 months ending August 2026, Westfield St Lukes fell from 4th to 5th among auckland shopping centres in New Zealand.
  • Across the 11 months ending August 2026, Westfield Manukau City, Commercial Bay and LynnMall held steady: their estimated Share of Search among auckland shopping centres in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand auckland shopping centres in August 2026?

  1. In August 2026, Westfield Newmarket gained estimated Share of Search among auckland shopping centres in New Zealand, from 21.1% to 22.1%.

  2. In August 2026, Sylvia Park lost estimated Share of Search among auckland shopping centres in New Zealand, from 40.6% to 39.3%.

  3. In August 2026, Westfield Manukau City lost estimated Share of Search among auckland shopping centres in New Zealand, from 6.3% to 5.4%.

  4. Estimated monthly branded searches for Westfield Albany in New Zealand rose 22% over 11 measured months, from 40.8K to 49.8K in August 2026.

  5. Estimated monthly branded searches for LynnMall in New Zealand rose 12.7% over 11 measured months, from 10.1K to 11.3K in August 2026.

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