Sylvia Park vs Westfield Albany:Which is more popular by branded search in New Zealand?
In August 2026, Sylvia Park had more branded searches than Westfield Albany among auckland shopping centres in New Zealand. Sylvia Park was estimated to have 259K branded searches compared to Westfield Albany’s 49.9K, and held a 40.1% Share of Search versus Westfield Albany’s 7.7%.
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Which is more popular in search, Sylvia Park or Westfield Albany?
Compare the Auckland malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sylvia Park, Westfield Albany. The figures are in the table below the chart.
View monthly share of search table
| Month | Sylvia Park | Westfield Newmarket | Botany Town Centre | Westfield Albany | Westfield St Lukes | Westfield Manukau City | Commercial Bay | LynnMall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 22.1% | 10.7% | 8.1% | 7.9% | 6.6% | 5.2% | 1.6% |
| Nov 2025 | 39.6% | 23.2% | 9.3% | 8.5% | 6.8% | 5.6% | 5.4% | 1.6% |
| Dec 2025 | 43.5% | 19.2% | 9.5% | 8.6% | 6.2% | 6.9% | 4.4% | 1.8% |
| Jan 2026 | 39.8% | 23% | 9.3% | 8.4% | 7.1% | 5.6% | 5.3% | 1.6% |
| Feb 2026 | 37.3% | 21.8% | 10.5% | 8% | 6.8% | 7.9% | 6.1% | 1.5% |
| Mar 2026 | 36.9% | 22.5% | 10.8% | 8.2% | 6.8% | 6.7% | 6.4% | 1.7% |
| Apr 2026 | 38.6% | 22.4% | 10.8% | 8.2% | 7.1% | 6.6% | 4.3% | 2% |
| May 2026 | 37.7% | 22% | 10.7% | 8% | 7.8% | 6.5% | 5.3% | 2% |
| Jun 2026 | 36.7% | 22.5% | 10.8% | 8.2% | 7.9% | 6.7% | 5.2% | 1.9% |
| Jul 2026 | 40.7% | 20.3% | 10% | 9.1% | 7.2% | 6.1% | 4.8% | 1.8% |
| Aug 2026 | 40.1% | 21.1% | 10.2% | 7.7% | 7% | 6.3% | 5.9% | 1.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Sylvia Park and Westfield Albany comparison changed over the last 12 months?
3 findings
- Sylvia Park was ahead of Westfield Albany in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sylvia Park’s estimated Share of Search among auckland shopping centres in New Zealand moved from 37.9% to 40.1%, and its estimated monthly branded searches moved from 235K to 259K.
- Across the 11 months ending August 2026, Westfield Albany’s estimated Share of Search among auckland shopping centres in New Zealand moved from 8.1% to 7.7%, and its estimated monthly branded searches moved from 49.8K to 49.9K.
How did search popularity change for New Zealand auckland shopping centres in August 2026?
2 changes
In August 2026, Westfield Albany lost estimated Share of Search among auckland shopping centres in New Zealand, from 9.1% to 7.7%.
In August 2026, Sylvia Park lost estimated Share of Search among auckland shopping centres in New Zealand, from 40.7% to 40.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Sylvia Park’s and Westfield Albany’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sylvia Park
18 branded search terms
- briscoes sylvia park
- mountain warehouse sylvia park
- opening hours sylvia park
- rebel sports sylvia park
- sylvia park
- sylvia park hours
- sylvia park hours today
- sylvia park mall
- sylvia park mall hours
- sylvia park near me
- sylvia park pak n save
- sylvia park shopping mall
- sylvia park shops
- sylvia park westfield
- sylviapark
- sylviapark co nz
- sylviapark mall
- sylviapark shops
Westfield Albany
5 branded search terms
- kmart westfield albany
- westfield albany
- westfield albany opening hours
- westfield albany shops
- westfieldalbany
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