Hays vs Madison Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Hays had more branded searches than Madison Recruitment among auckland recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Madison Recruitment’s 2.3K, and held a 26.1% Share of Search versus Madison Recruitment’s 14.8%.
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Which is more popular in search, Hays or Madison Recruitment?
Compare Auckland recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hays, Madison Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Coverstaff | Hays | Madison Recruitment | Randstad | Alpha Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 19.2% | 10.4% | 41.3% | 6.6% |
| Nov 2025 | 32.9% | 27.7% | 13.9% | 15.3% | 10.2% |
| Dec 2025 | 30.5% | 27.7% | 17.2% | 14.5% | 10.1% |
| Jan 2026 | 32.5% | 29.2% | 17.7% | 12.4% | 8.2% |
| Feb 2026 | 34.1% | 27.4% | 18.7% | 11.4% | 8.4% |
| Mar 2026 | 32.4% | 29.5% | 15.6% | 11.9% | 10.5% |
| Apr 2026 | 30.6% | 29.9% | 14.3% | 13.6% | 11.6% |
| May 2026 | 30.4% | 28.9% | 15.3% | 13.6% | 11.8% |
| Jun 2026 | 32.2% | 27.7% | 15.9% | 11.9% | 12.3% |
| Jul 2026 | 33.3% | 26.4% | 15.7% | 12.9% | 11.7% |
| Aug 2026 | 35.7% | 26.1% | 14.8% | 12.7% | 10.7% |
| Sep 2026 | — | — | — | — | — |
How has the Hays and Madison Recruitment comparison changed over the last 12 months?
3 findings
- Hays was ahead of Madison Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand moved from 19.2% to 26.1%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand moved from 10.4% to 14.8%, and its estimated monthly branded searches moved from 2.4K to 2.3K.
How did search popularity change for New Zealand auckland recruitment agencies in August 2026?
2 changes
In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 15.7% to 14.8%.
Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand has lost ground for 3 months in a row, from 28.9% to 26.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
Madison Recruitment
10 branded search terms
- Madison Recruitment
- madison recruitment agency
- madison recruitment auckland
- madison recruitment christchurch
- madison recruitment hamilton
- madison recruitment jobs
- madison recruitment nz
- madison recruitment tauranga
- madison recruitment wellington
- madison.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.