Airports in New Zealand:Which brands are most popular in search?
In August 2026, Auckland Airport was the most searched among airports in New Zealand, with an estimated 415K branded searches and 47.9% estimated Share of Search within this set.
Auckland Airport47.9%Christchurch Airport24.4%
Queenstown Airport10.3%
Wellington Airport9.8%
Hamilton Airport3.8%
Dunedin Airport3.8%
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Share of SearchLeaderboard
Compare the New Zealand airports travellers fly through, park at and shop in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Auckland Airport, Christchurch Airport, Queenstown Airport, Wellington Airport, Hamilton Airport, Dunedin Airport. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Airport | Christchurch Airport | Queenstown Airport | Wellington Airport | Hamilton Airport | Dunedin Airport |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 25.4% | 7.7% | 13.8% | 1.5% | 2.7% |
| Nov 2025 | 52.8% | 25.9% | 9.4% | 7.7% | 1.3% | 2.9% |
| Dec 2025 | 52.9% | 25.6% | 9.5% | 7.7% | 1.4% | 2.8% |
| Jan 2026 | 53.3% | 25.6% | 9.4% | 7.4% | 1.6% | 2.7% |
| Feb 2026 | 50.2% | 24.4% | 7.5% | 11.4% | 3.3% | 3.2% |
| Mar 2026 | 51.3% | 25.1% | 9% | 7.3% | 4.1% | 3.2% |
| Apr 2026 | 53.3% | 22% | 7.8% | 9.9% | 3.7% | 3.4% |
| May 2026 | 51.6% | 25.6% | 7.6% | 7.7% | 4.2% | 3.3% |
| Jun 2026 | 48.8% | 20.7% | 7.4% | 15.4% | 4.7% | 3.1% |
| Jul 2026 | 49.1% | 23.8% | 10.3% | 9.2% | 3.9% | 3.7% |
| Aug 2026 | 47.9% | 24.4% | 10.3% | 9.8% | 3.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.9% | 415K | -1.7% | -1.2 points | |
| 2, held 2nd | 24.4% | 211K | +3.2% | +0.6 points | |
| 3, held 3rd | 10.3% | 88.8K | +0.14% | -0.1 points | |
| 4, held 4th | 9.8% | 85K | +7.7% | +0.6 points | |
| 5, held 5th | 3.8% | 33K | -2.4% | -0.1 points | |
| 6, held 6th | 3.8% | 32.8K | +3.4% | +0.1 points |
47.9%
held 1st · 415K estimated branded searches · -1.7% vs prior month · -1.2 points
24.4%
held 2nd · 211K estimated branded searches · +3.2% vs prior month · +0.6 points
10.3%
held 3rd · 88.8K estimated branded searches · +0.14% vs prior month · -0.1 points
9.8%
held 4th · 85K estimated branded searches · +7.7% vs prior month · +0.6 points
3.8%
held 5th · 33K estimated branded searches · -2.4% vs prior month · -0.1 points
3.8%
held 6th · 32.8K estimated branded searches · +3.4% vs prior month · +0.1 points
Compare search popularity between leading brands
- Auckland Airport vs Queenstown Airport: compare search popularity
- Auckland Airport vs Wellington Airport: compare search popularity
- Auckland Airport vs Hamilton Airport: compare search popularity
- Christchurch Airport vs Queenstown Airport: compare search popularity
- Christchurch Airport vs Wellington Airport: compare search popularity
- Christchurch Airport vs Hamilton Airport: compare search popularity
- Queenstown Airport vs Wellington Airport: compare search popularity
- Queenstown Airport vs Hamilton Airport: compare search popularity
- Wellington Airport vs Hamilton Airport: compare search popularity
- Compare any of these brands
Which brand is most popular in search among airports in New Zealand?
6 brands
In August 2026, Auckland Airport was the most searched among airports in New Zealand, with an estimated 415K branded searches and 47.9% estimated Share of Search within this set. Christchurch Airport is in 2nd place, 23.5 percentage points behind at 24.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Auckland Airport | 49% → 47.9% | 53.3%Jan 2026 | 47.9%Aug 2026 | 1st |
| Christchurch Airport | 25.4% → 24.4% | 25.9%Nov 2025 | 20.7%Jun 2026 | 2nd |
| Queenstown Airport | 7.7% → 10.3% | 10.3%Jul 2026 | 7.4%Jun 2026 | 4th → 3rd |
| Wellington Airport | 13.8% → 9.8% | 15.4%Jun 2026 | 7.3%Mar 2026 | 3rd → 4th |
| Hamilton Airport | 1.5% → 3.8% | 4.7%Jun 2026 | 1.3%Nov 2025 | 6th → 5th |
| Dunedin Airport | 2.7% → 3.8% | 3.8%Aug 2026 | 2.7%Oct 2025 | 5th → 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Auckland Airport’s estimated Share of Search among airports in New Zealand decreased from 49% to 47.9%.
- Across the 11 months ending August 2026, Christchurch Airport’s estimated Share of Search among airports in New Zealand decreased from 25.4% to 24.4%.
- Across the 11 months ending August 2026, Queenstown Airport’s estimated Share of Search among airports in New Zealand increased from 7.7% to 10.3%.
- Across the 11 months ending August 2026, Wellington Airport’s estimated Share of Search among airports in New Zealand decreased from 13.8% to 9.8%.
- Across the 11 months ending August 2026, Hamilton Airport’s estimated Share of Search among airports in New Zealand increased from 1.5% to 3.8%.
- Across the 11 months ending August 2026, Dunedin Airport’s estimated Share of Search among airports in New Zealand increased from 2.7% to 3.8%.
- Across the 11 months ending August 2026, Auckland Airport’s estimated Share of Search among airports in New Zealand peaked at 53.3% in January 2026 and was lowest at 47.9% in August 2026.
- Across the 11 months ending August 2026, Christchurch Airport’s estimated Share of Search among airports in New Zealand peaked at 25.9% in November 2025 and was lowest at 20.7% in June 2026.
- Across the 11 months ending August 2026, Queenstown Airport’s estimated Share of Search among airports in New Zealand peaked at 10.3% in July 2026 and was lowest at 7.4% in June 2026.
- Across the 11 months ending August 2026, Wellington Airport’s estimated Share of Search among airports in New Zealand peaked at 15.4% in June 2026 and was lowest at 7.3% in March 2026.
- Across the 11 months ending August 2026, Hamilton Airport’s estimated Share of Search among airports in New Zealand peaked at 4.7% in June 2026 and was lowest at 1.3% in November 2025.
- Across the 11 months ending August 2026, Queenstown Airport rose from 4th to 3rd among airports in New Zealand.
- Across the 11 months ending August 2026, Wellington Airport fell from 3rd to 4th among airports in New Zealand.
- Across the 11 months ending August 2026, Hamilton Airport rose from 6th to 5th among airports in New Zealand.
- Across the 11 months ending August 2026, Dunedin Airport fell from 5th to 6th among airports in New Zealand.
How did search popularity change for New Zealand airports in August 2026?
6 changes
In August 2026, Wellington Airport gained estimated Share of Search among airports in New Zealand, from 9.2% to 9.8%.
In August 2026, Christchurch Airport gained estimated Share of Search among airports in New Zealand, from 23.8% to 24.4%.
In August 2026, Auckland Airport lost estimated Share of Search among airports in New Zealand, from 49.1% to 47.9%.
Estimated monthly branded searches for Hamilton Airport in New Zealand rose 115.9% over 11 measured months, from 15.3K to 33K in August 2026.
Estimated monthly branded searches for Dunedin Airport in New Zealand rose 21% over 11 measured months, from 27.1K to 32.8K in August 2026.
Estimated monthly branded searches for Queenstown Airport in New Zealand rose 15% over 11 measured months, from 77.2K to 88.8K in August 2026.
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