How popular isWellington Airport in search?
In August 2026, there were an estimated 85K branded searches for Wellington Airport in New Zealand which is down 39% over the last 11 months. Wellington Airport holds 9.8% estimated Share of Search among New Zealand airports and is ranked 4th of 6 competitors for search popularity.
Auckland Airport47.9%Christchurch Airport24.4%
Queenstown Airport10.3%
Wellington Airport9.8%
Hamilton Airport3.8%
Dunedin Airport3.8%
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Which airports compete with Wellington Airport?
Share of Search by month for Auckland Airport, Christchurch Airport, Queenstown Airport, Wellington Airport, Hamilton Airport, Dunedin Airport. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Airport | Christchurch Airport | Queenstown Airport | Wellington Airport | Hamilton Airport | Dunedin Airport |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 25.4% | 7.7% | 13.8% | 1.5% | 2.7% |
| Nov 2025 | 52.8% | 25.9% | 9.4% | 7.7% | 1.3% | 2.9% |
| Dec 2025 | 52.9% | 25.6% | 9.5% | 7.7% | 1.4% | 2.8% |
| Jan 2026 | 53.3% | 25.6% | 9.4% | 7.4% | 1.6% | 2.7% |
| Feb 2026 | 50.2% | 24.4% | 7.5% | 11.4% | 3.3% | 3.2% |
| Mar 2026 | 51.3% | 25.1% | 9% | 7.3% | 4.1% | 3.2% |
| Apr 2026 | 53.3% | 22% | 7.8% | 9.9% | 3.7% | 3.4% |
| May 2026 | 51.6% | 25.6% | 7.6% | 7.7% | 4.2% | 3.3% |
| Jun 2026 | 48.8% | 20.7% | 7.4% | 15.4% | 4.7% | 3.1% |
| Jul 2026 | 49.1% | 23.8% | 10.3% | 9.2% | 3.9% | 3.7% |
| Aug 2026 | 47.9% | 24.4% | 10.3% | 9.8% | 3.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.9% | 415K | -1.7% | -1.2 points | |
| 2, held 2nd | 24.4% | 211K | +3.2% | +0.6 points | |
| 3, held 3rd | 10.3% | 88.8K | +0.14% | -0.1 points | |
| 4, held 4th | 9.8% | 85K | +7.7% | +0.6 points | |
| 5, held 5th | 3.8% | 33K | -2.4% | -0.1 points | |
| 6, held 6th | 3.8% | 32.8K | +3.4% | +0.1 points |
47.9%
held 1st · 415K estimated branded searches · -1.7% vs prior month · -1.2 points
24.4%
held 2nd · 211K estimated branded searches · +3.2% vs prior month · +0.6 points
10.3%
held 3rd · 88.8K estimated branded searches · +0.14% vs prior month · -0.1 points
9.8%
held 4th · 85K estimated branded searches · +7.7% vs prior month · +0.6 points
3.8%
held 5th · 33K estimated branded searches · -2.4% vs prior month · -0.1 points
3.8%
held 6th · 32.8K estimated branded searches · +3.4% vs prior month · +0.1 points
Compare search popularity between Wellington Airport and its closest rivals
- Wellington Airport vs Auckland Airport: compare search popularity
- Wellington Airport vs Queenstown Airport: compare search popularity
- Wellington Airport vs Hamilton Airport: compare search popularity
- Wellington Airport vs Dunedin Airport: compare search popularity
- Compare Wellington Airport with any brand
How has branded search demand for Wellington Airport changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wellington Airport in New Zealand fell from 139K to 85K.
- Across the 11 months ending August 2026, Wellington Airport’s estimated Share of Search among airports in New Zealand decreased from 13.8% to 9.8%.
- Across the 11 months ending August 2026, Wellington Airport’s estimated Share of Search among airports in New Zealand peaked at 15.4% in June 2026 and was lowest at 7.3% in March 2026.
- Across the 11 months ending August 2026, Wellington Airport fell from 3rd to 4th among airports in New Zealand.
How did search popularity change for New Zealand airports in August 2026?
6 changes
In August 2026, Wellington Airport gained estimated Share of Search among airports in New Zealand, from 9.2% to 9.8%.
In August 2026, Christchurch Airport gained estimated Share of Search among airports in New Zealand, from 23.8% to 24.4%.
In August 2026, Auckland Airport lost estimated Share of Search among airports in New Zealand, from 49.1% to 47.9%.
Estimated monthly branded searches for Hamilton Airport in New Zealand rose 115.9% over 11 measured months, from 15.3K to 33K in August 2026.
Estimated monthly branded searches for Dunedin Airport in New Zealand rose 21% over 11 measured months, from 27.1K to 32.8K in August 2026.
Estimated monthly branded searches for Queenstown Airport in New Zealand rose 15% over 11 measured months, from 77.2K to 88.8K in August 2026.
How is Wellington Airport measured?
Brandwave collects information about searches that people make online using Wellington Airport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- book wellington airport parking
- duty free wellington airport
- long term parking wellington airport
- parking at wellington airport
- parking wellington airport prices
- vehicle hire wellington airport
- wellington airport accommodation
- wellington airport departures
- wellington airport flight
- wellington airport maps
- wellington airport near me
- wellington airport opening hours
- wellington airport shuttle
- wellingtonairport
- wellingtonairport arrivals
- wellingtonairport co nz
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Is Wellington Airport your brand?
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