Queenstown Airport vs Wellington Airport:Which is more popular by branded search in New Zealand?
In August 2026, Queenstown Airport and Wellington Airport were level on Share of Search among airports in New Zealand, with an estimated 88.8K versus 85K branded searches, at 10.3% and 9.8% estimated Share of Search.
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Which is more popular in search, Queenstown Airport or Wellington Airport?
Compare the New Zealand airports travellers fly through, park at and shop in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Queenstown Airport, Wellington Airport. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Airport | Christchurch Airport | Queenstown Airport | Wellington Airport | Hamilton Airport | Dunedin Airport |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 25.4% | 7.7% | 13.8% | 1.5% | 2.7% |
| Nov 2025 | 52.8% | 25.9% | 9.4% | 7.7% | 1.3% | 2.9% |
| Dec 2025 | 52.9% | 25.6% | 9.5% | 7.7% | 1.4% | 2.8% |
| Jan 2026 | 53.3% | 25.6% | 9.4% | 7.4% | 1.6% | 2.7% |
| Feb 2026 | 50.2% | 24.4% | 7.5% | 11.4% | 3.3% | 3.2% |
| Mar 2026 | 51.3% | 25.1% | 9% | 7.3% | 4.1% | 3.2% |
| Apr 2026 | 53.3% | 22% | 7.8% | 9.9% | 3.7% | 3.4% |
| May 2026 | 51.6% | 25.6% | 7.6% | 7.7% | 4.2% | 3.3% |
| Jun 2026 | 48.8% | 20.7% | 7.4% | 15.4% | 4.7% | 3.1% |
| Jul 2026 | 49.1% | 23.8% | 10.3% | 9.2% | 3.9% | 3.7% |
| Aug 2026 | 47.9% | 24.4% | 10.3% | 9.8% | 3.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Queenstown Airport and Wellington Airport comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Queenstown Airport took it in November 2025, Wellington Airport took it in February 2026, Queenstown Airport took it in March 2026, Wellington Airport took it in April 2026, Queenstown Airport took it in July 2026.
- Across the 11 months ending August 2026, Queenstown Airport’s estimated Share of Search among airports in New Zealand moved from 7.7% to 10.3%, and its estimated monthly branded searches moved from 77.2K to 88.8K.
- Across the 11 months ending August 2026, Wellington Airport’s estimated Share of Search among airports in New Zealand moved from 13.8% to 9.8%, and its estimated monthly branded searches moved from 139K to 85K.
How did search popularity change for New Zealand airports in August 2026?
2 changes
In August 2026, Wellington Airport gained estimated Share of Search among airports in New Zealand, from 9.2% to 9.8%.
Estimated monthly branded searches for Queenstown Airport in New Zealand rose 15% over 11 measured months, from 77.2K to 88.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Queenstown Airport’s and Wellington Airport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Queenstown Airport
18 branded search terms
- budget rentals queenstown airport
- car rental queenstown airport
- cheap car rental queenstown airport
- flights queenstown airport
- long term parking queenstown airport
- queenstown airport arrivals
- queenstown airport car rental
- queenstown airport departures
- queenstown airport lounge
- queenstown airport opening hours
- queenstown airport park and ride
- queenstown airport parking
- queenstown airport shops
- queenstown airport to city
- queenstown airport zqn sir henry wigley drive frankton queenstown
- queenstownairport
- queenstownairport co nz
- thrifty car rentals queenstown airport
Wellington Airport
16 branded search terms
- book wellington airport parking
- duty free wellington airport
- long term parking wellington airport
- parking at wellington airport
- parking wellington airport prices
- vehicle hire wellington airport
- wellington airport accommodation
- wellington airport departures
- wellington airport flight
- wellington airport maps
- wellington airport near me
- wellington airport opening hours
- wellington airport shuttle
- wellingtonairport
- wellingtonairport arrivals
- wellingtonairport co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.