ARB vs Old Man Emu:Which is more popular?
In September 2026, Old Man Emu had more branded searches than ARB among 4x4 accessory brands in New Zealand. Old Man Emu had about 33,100 branded searches, while ARB had 1,080. Old Man Emu made up 79.6% of all 4x4 accessory brand searches we track, and ARB accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about 4x4 accessory brands, ARB appeared in all four answers and Old Man Emu in three. ARB was mentioned before Old Man Emu in every answer.
Who do people search for more?
Old Man Emu, about 31 searches for every 1 for ARB
Who does AI mention more?
ARB, mentioned in every answer we collected
Who does AI recommend more?
ARB, named ahead of Old Man Emu in every answer
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Top 4x4 accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ARB appeared in all four answers. Old Man Emu was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ARB was listed before Old Man Emu in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ARB1st
Ironman 4x42nd
Rhino-Rack3rd- Old Man Emu4th
Thule–
Yakima–
TJM–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ARB4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Old Man Emu3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rhino-Rack3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ironman 4x43 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Thule0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Yakima0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TJM0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about 4x4 accessory brands
4 answers
Asked ChatGPT
“Which 4x4 accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best 4x4 accessory brands in New Zealand?”
Asked ChatGPT
“What's the best 4x4 accessory brand in New Zealand for a ute or 4x4?”
Searched Google, AI Overview
“ute accessories nz”
- 1ARB
- 1
Searched Google, AI Overview
“4x4 accessories nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ARB or Old Man Emu more popular in search?
This chart shows how often people search Google for ARB and Old Man Emu by name. Each line represents a brand's share of searches for all seven 4x4 accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for Old Man Emu, ARB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Old Man Emu | Thule | Rhino-Rack | Yakima | ARB | Ironman 4x4 | TJM |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 13.4% | 3.7% | 2.8% | 3.4% | 3.6% | 0.46% |
| Nov 2025 | 70.6% | 15.1% | 4.5% | 3.3% | 2.7% | 3.5% | 0.34% |
| Dec 2025 | 68.9% | 15.5% | 5.2% | 4.1% | 2.5% | 3.4% | 0.28% |
| Jan 2026 | 73.1% | 14% | 3.7% | 3.1% | 2.7% | 3% | 0.38% |
| Feb 2026 | 73.4% | 13.1% | 3.8% | 2.8% | 2.9% | 3.7% | 0.32% |
| Mar 2026 | 71.6% | 15.9% | 3.7% | 2.7% | 3% | 2.7% | 0.34% |
| Apr 2026 | 79.1% | 11% | 2.7% | 2.1% | 2.4% | 2.5% | 0.31% |
| May 2026 | 78.9% | 11% | 2.6% | 2.1% | 2.6% | 2.5% | 0.33% |
| Jun 2026 | 74.1% | 13.3% | 2.9% | 2.4% | 3.1% | 3.7% | 0.46% |
| Jul 2026 | 78.4% | 11.3% | 2.6% | 2.1% | 2.8% | 2.5% | 0.28% |
| Aug 2026 | 77.8% | 11.2% | 2.5% | 2.5% | 2.6% | 3.1% | 0.28% |
| Sep 2026 | 79.6% | 9.8% | 2.7% | 2.6% | 2.6% | 2.5% | 0.22% |
How has the ARB and Old Man Emu comparison changed over the last 12 months?
3 findings
- Old Man Emu was ahead of ARB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ARB’s share of searches among 4x4 accessory brands in New Zealand moved from 3.4% to 2.6%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
- Across the 12 months ending September 2026, Old Man Emu’s share of searches among 4x4 accessory brands in New Zealand moved from 72.6% to 79.6%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for New Zealand 4x4 accessory brands in September 2026?
2 changes
In September 2026, Old Man Emu gained share of searches among 4x4 accessory brands in New Zealand, from 77.8% to 79.6%.
In September 2026, ARB fell from 4th to 5th among 4x4 accessory brands in New Zealand.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using ARB’s and Old Man Emu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ARB
6 branded search terms
- arb 4x4
- arb 4x4 compressor
- arb accessories
- arb bull bar
- arb canopy
- arb roof rack
Old Man Emu
1 branded search term
- old man emu
Other head-to-heads among 4x4 accessory brands
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