How popular isZodiac?
In September 2026, people searched for Zodiac by name about 160 times in New Zealand, a 36% decrease from the previous year. These searches made up 57.1% of all New Zealand pool chemical brand searches, placing Zodiac first out of four brands. When we asked both ChatGPT and Google AI Overviews about pool chemical brands, Zodiac appeared in two of the four answers and was the second most recommended of the four.
Zodiac is the most searched of 4 competitors and the second most recommended in AI answers.
ZodiacShare of searches 57.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
BioGuardShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Hy-ClorShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
HTHShare of searches 0%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top pool chemical brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Zodiac was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Zodiac is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about pool chemical brands
4 answers
Asked ChatGPT
“Which pool chemical brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pool chemical brands in New Zealand?”
Asked ChatGPT
“What's the best pool chemical brand in New Zealand for a backyard pool?”
Searched Google, AI Overview
“pool chlorine nz”
Searched Google, AI Overview
“swimming pool chemicals”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pool chemical brands compete with Zodiac?
Share of searches by month for Zodiac, BioGuard, Hy-Clor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zodiac | BioGuard | Hy-Clor | HTH |
|---|---|---|---|---|
| Oct 2025 | 59.5% | 19% | 19% | 2.4% |
| Nov 2025 | 55.6% | 18.5% | 22.2% | 3.7% |
| Dec 2025 | 47.1% | 15.7% | 35.3% | 2% |
| Jan 2026 | 52.2% | 13% | 32.6% | 2.2% |
| Feb 2026 | 54.3% | 17.1% | 22.9% | 5.7% |
| Mar 2026 | 55.6% | 22.2% | 22.2% | 0% |
| Apr 2026 | 42.1% | 31.6% | 21.1% | 5.3% |
| May 2026 | 37.5% | 37.5% | 18.8% | 6.3% |
| Jun 2026 | 37.5% | 31.3% | 25% | 6.3% |
| Jul 2026 | 35.3% | 41.2% | 17.6% | 5.9% |
| Aug 2026 | 50% | 33.3% | 12.5% | 4.2% |
| Sep 2026 | 57.1% | 21.4% | 21.4% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 160 | +33.3% | +7.1 points | |
| 2, held 2nd | 21.4% | 60 | -25% | -11.9 points | |
| 3, held 3rd | 21.4% | 60 | +100% | +8.9 points | |
| 4, held 4th | 0% | 0 | -100% | -4.2 points |
1.
Zodiac57.1%
Held 1st. 160 estimated branded searches, +33.3% vs prior month. Share +7.1 points.
2.
BioGuard21.4%
Held 2nd. 60 estimated branded searches, -25% vs prior month. Share -11.9 points.
3.
Hy-Clor21.4%
Held 3rd. 60 estimated branded searches, +100% vs prior month. Share +8.9 points.
4.
HTH0%
Held 4th. 0 estimated branded searches, -100% vs prior month. Share -4.2 points.
Compare popularity between Zodiac and its closest rivals
Every comparison with Zodiac
6 comparisons
How has branded search demand for Zodiac changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zodiac in New Zealand fell from 250 to 160.
- Across the 12 months ending September 2026, Zodiac’s share of searches among pool chemical brands in New Zealand decreased from 59.5% to 57.1%.
- Across the 12 months ending September 2026, Zodiac’s share of searches among pool chemical brands in New Zealand peaked at 59.5% in October 2025 and was lowest at 35.3% in July 2026.
How did search popularity change for New Zealand pool chemical brands in September 2026?
4 changes
In September 2026, Hy-Clor gained share of searches among pool chemical brands in New Zealand, from 12.5% to 21.4%.
In September 2026, Zodiac gained share of searches among pool chemical brands in New Zealand, from 50% to 57.1%.
In September 2026, BioGuard lost share of searches among pool chemical brands in New Zealand, from 33.3% to 21.4%.
In September 2026, HTH lost share of searches among pool chemical brands in New Zealand, from 4.2% to 0%.
How are Zodiac’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Zodiac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zodiac pool
- zodiac pool cleaner
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Where does Zodiac compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pool pump brands | 3rd of 6 | 24.2% | Show ranking |
| Pool cleaner brands | 2nd of 4 | 35.6% | Show ranking |
| Pool chemical brands | 1st of 4 | 57.1% | Shown above |
Is Zodiac your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.