Pool chemical brands in New Zealand:Which are most popular?
In September 2026, Zodiac was the most searched pool chemical brand in New Zealand, accounting for 57.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, BioGuard and Hy-Clor were mentioned most often, in three of the four answers. BioGuard was recommended most often, coming first in all three responses that gave a list.
ZodiacShare of searches 57.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
BioGuardShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Hy-ClorShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
HTHShare of searches 0%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top pool chemical brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, BioGuard and Hy-Clor were mentioned most often, in three of the four answers. BioGuard was recommended most often, coming first in all three answers that gave a list. Zodiac was second, and Hy-Clor was third. HTH, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about pool chemical brands
4 answers
Asked ChatGPT
“Which pool chemical brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pool chemical brands in New Zealand?”
Asked ChatGPT
“What's the best pool chemical brand in New Zealand for a backyard pool?”
Searched Google, AI Overview
“pool chlorine nz”
Searched Google, AI Overview
“swimming pool chemicals”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pool chemical brands do people search for most?
This chart shows how often people search Google for each pool chemical brand by name. Each line represents a brand's share of searches for all four pool chemical brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zodiac, BioGuard, Hy-Clor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zodiac | BioGuard | Hy-Clor | HTH |
|---|---|---|---|---|
| Oct 2025 | 59.5% | 19% | 19% | 2.4% |
| Nov 2025 | 55.6% | 18.5% | 22.2% | 3.7% |
| Dec 2025 | 47.1% | 15.7% | 35.3% | 2% |
| Jan 2026 | 52.2% | 13% | 32.6% | 2.2% |
| Feb 2026 | 54.3% | 17.1% | 22.9% | 5.7% |
| Mar 2026 | 55.6% | 22.2% | 22.2% | 0% |
| Apr 2026 | 42.1% | 31.6% | 21.1% | 5.3% |
| May 2026 | 37.5% | 37.5% | 18.8% | 6.3% |
| Jun 2026 | 37.5% | 31.3% | 25% | 6.3% |
| Jul 2026 | 35.3% | 41.2% | 17.6% | 5.9% |
| Aug 2026 | 50% | 33.3% | 12.5% | 4.2% |
| Sep 2026 | 57.1% | 21.4% | 21.4% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 160 | +33.3% | +7.1 points | |
| 2, held 2nd | 21.4% | 60 | -25% | -11.9 points | |
| 3, held 3rd | 21.4% | 60 | +100% | +8.9 points | |
| 4, held 4th | 0% | 0 | -100% | -4.2 points |
1.
Zodiac57.1%
Held 1st. 160 estimated branded searches, +33.3% vs prior month. Share +7.1 points.
2.
BioGuard21.4%
Held 2nd. 60 estimated branded searches, -25% vs prior month. Share -11.9 points.
3.
Hy-Clor21.4%
Held 3rd. 60 estimated branded searches, +100% vs prior month. Share +8.9 points.
4.
HTH0%
Held 4th. 0 estimated branded searches, -100% vs prior month. Share -4.2 points.
Which brand is most popular in search among pool chemical brands in New Zealand?
4 brands
In September 2026, Zodiac was the most searched among pool chemical brands in New Zealand, with an estimated 160 branded searches, 57.1% of all searches for the four we track. BioGuard is in 2nd place, 35.7 percentage points behind at 21.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Zodiac | 59.5% → 57.1% | 59.5%Oct 2025 | 35.3%Jul 2026 | 1st |
| BioGuard | 19% → 21.4% | 41.2%Jul 2026 | 13%Jan 2026 | 2nd |
| Hy-Clor | 19% → 21.4% | 35.3%Dec 2025 | 12.5%Aug 2026 | 3rd |
| HTH | 2.4% → 0% | 6.3%May 2026 | 0%Mar 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Zodiac’s share of searches among pool chemical brands in New Zealand decreased from 59.5% to 57.1%.
- Across the 12 months ending September 2026, BioGuard’s share of searches among pool chemical brands in New Zealand increased from 19% to 21.4%.
- Across the 12 months ending September 2026, Hy-Clor’s share of searches among pool chemical brands in New Zealand increased from 19% to 21.4%.
- Across the 12 months ending September 2026, HTH’s share of searches among pool chemical brands in New Zealand decreased from 2.4% to 0%.
- Across the 12 months ending September 2026, Zodiac’s share of searches among pool chemical brands in New Zealand peaked at 59.5% in October 2025 and was lowest at 35.3% in July 2026.
- Across the 12 months ending September 2026, BioGuard’s share of searches among pool chemical brands in New Zealand peaked at 41.2% in July 2026 and was lowest at 13% in January 2026.
- Across the 12 months ending September 2026, Hy-Clor’s share of searches among pool chemical brands in New Zealand peaked at 35.3% in December 2025 and was lowest at 12.5% in August 2026.
- Across the 12 months ending September 2026, HTH’s share of searches among pool chemical brands in New Zealand peaked at 6.3% in May 2026 and was lowest at 0% in March 2026.
How did search popularity change for New Zealand pool chemical brands in September 2026?
4 changes
In September 2026, Hy-Clor gained share of searches among pool chemical brands in New Zealand, from 12.5% to 21.4%.
In September 2026, Zodiac gained share of searches among pool chemical brands in New Zealand, from 50% to 57.1%.
In September 2026, BioGuard lost share of searches among pool chemical brands in New Zealand, from 33.3% to 21.4%.
In September 2026, HTH lost share of searches among pool chemical brands in New Zealand, from 4.2% to 0%.
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