How popular isYuasa?
In September 2026, people searched for Yuasa by name about 190 times in New Zealand, a 32.1% decrease from the previous year. These searches made up 4.5% of all New Zealand car battery brand searches, placing Yuasa sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about car battery brands, Yuasa appeared in four of the five answers and was the most recommended of the six.
Yuasa is the sixth most searched of 6 competitors and the most recommended in AI answers.
Century BatteriesShare of searches 60.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
ExideShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Bosch Car BatteriesShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
OptimaShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- YuasaShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top car battery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yuasa was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yuasa is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Yuasa1st
Varta2nd- Exide3rd
- Bosch Car Batteries4th
- Century Batteries5th
- Optima–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yuasa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Century Batteries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch Car Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Varta2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optima0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car battery brands
5 answers
Asked ChatGPT
“Which car battery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best car battery brands in New Zealand?”
Asked ChatGPT
“What's the best car battery brand in New Zealand for reliable starting?”
Searched Google, AI Overview
“car battery nz”
Searched Google, AI Overview
“12v car battery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which car battery brands compete with Yuasa?
Share of searches by month for Century Batteries, Exide, Bosch Car Batteries, Optima, Varta, Yuasa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Century Batteries | Exide | Bosch Car Batteries | Optima | Varta | Yuasa |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 12.1% | 9.5% | 5.3% | 5.1% | 6.8% |
| Nov 2025 | 63.3% | 10.7% | 9.4% | 5.1% | 5.4% | 6.1% |
| Dec 2025 | 63.2% | 11.1% | 9.3% | 4.5% | 4.8% | 7.1% |
| Jan 2026 | 61.8% | 12.5% | 8.4% | 5.8% | 4.8% | 6.7% |
| Feb 2026 | 63.3% | 13.4% | 7.8% | 4.6% | 4.8% | 6.1% |
| Mar 2026 | 64.5% | 12.3% | 7.8% | 4.8% | 5% | 5.5% |
| Apr 2026 | 62.4% | 14% | 6.9% | 4.9% | 6.4% | 5.4% |
| May 2026 | 59.5% | 14.6% | 7.6% | 5.1% | 7.6% | 5.6% |
| Jun 2026 | 64.4% | 14.1% | 6.9% | 4.6% | 5.9% | 4% |
| Jul 2026 | 62.6% | 15.7% | 6.3% | 5.5% | 5.7% | 4.3% |
| Aug 2026 | 58.6% | 18.1% | 7.7% | 5.1% | 5.6% | 4.9% |
| Sep 2026 | 60.1% | 15.8% | 9.3% | 5.5% | 4.8% | 4.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.1% | 2.5K | 0% | +1.5 points | |
| 2, held 2nd | 15.8% | 660 | -15.4% | -2.4 points | |
| 3, held 3rd | 9.3% | 390 | +18.2% | +1.6 points | |
| 4, moved from 5th to 4th | 5.5% | 230 | +4.5% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.8% | 200 | -16.7% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.5% | 190 | -9.5% | -0.3 points |
60.1%
Held 1st. 2.5K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Exide15.8%
Held 2nd. 660 estimated branded searches, -15.4% vs prior month. Share -2.4 points.
9.3%
Held 3rd. 390 estimated branded searches, +18.2% vs prior month. Share +1.6 points.
4.
Optima5.5%
Moved from 5th to 4th. 230 estimated branded searches, +4.5% vs prior month. Share +0.4 points.
5.
Varta4.8%
Moved from 4th to 5th. 200 estimated branded searches, -16.7% vs prior month. Share -0.8 points.
6.Yuasa
4.5%
Held 6th. 190 estimated branded searches, -9.5% vs prior month. Share -0.3 points.
Compare popularity between Yuasa and its closest rivals
Every comparison with Yuasa
5 comparisons
How has branded search demand for Yuasa changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yuasa in New Zealand fell from 280 to 190.
- Across the 12 months ending September 2026, Yuasa’s share of searches among car battery brands in New Zealand decreased from 6.8% to 4.5%.
- Across the 12 months ending September 2026, Yuasa’s share of searches among car battery brands in New Zealand peaked at 7.1% in December 2025 and was lowest at 4% in June 2026.
- Across the 12 months ending September 2026, Yuasa fell from 4th to 6th among car battery brands in New Zealand.
How did search popularity change for New Zealand car battery brands in September 2026?
6 changes
In September 2026, Bosch Car Batteries gained share of searches among car battery brands in New Zealand, from 7.7% to 9.3%.
In September 2026, Century Batteries gained share of searches among car battery brands in New Zealand, from 58.6% to 60.1%.
In September 2026, Exide lost share of searches among car battery brands in New Zealand, from 18.1% to 15.8%.
In September 2026, Varta lost share of searches among car battery brands in New Zealand, from 5.6% to 4.8%.
In September 2026, Optima rose from 5th to 4th among car battery brands in New Zealand.
Estimated monthly branded searches for Yuasa in New Zealand fell 32.1% over 12 measured months, from 280 to 190 in September 2026.
How are Yuasa’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Yuasa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- yuasa
- yuasa battery
Who owns Yuasa?
Yuasa is owned by 
GS Yuasa. Brandwave does not track any other brands owned by GS Yuasa.
Do you work for Yuasa? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Yuasa your brand?
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