How popular isYoast in search?
In August 2026, there were an estimated 730 branded searches for Yoast in New Zealand which is up 30.4% over the last 11 months. Yoast holds 62.4% estimated Share of Search among New Zealand WordPress SEO plugins and is ranked 1st of 5 competitors for search popularity.
Yoast62.4%
Rank Math21.4%
All in One SEO10.3%
SEOPress5.1%
The SEO Framework0.85%
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Which WordPress SEO plugins compete with Yoast?
Share of Search by month for Yoast, Rank Math, All in One SEO, SEOPress. The figures are in the table below the chart.
View monthly share of search table
| Month | Yoast | Rank Math | All in One SEO | SEOPress | The SEO Framework |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 22.1% | 11.6% | 6.3% | 1.1% |
| Nov 2025 | 62.3% | 17.5% | 10.5% | 8.8% | 0.88% |
| Dec 2025 | 58.7% | 18.7% | 10.7% | 8% | 4% |
| Jan 2026 | 66.7% | 20.6% | 7.8% | 3.9% | 0.98% |
| Feb 2026 | 64.2% | 19.5% | 9.8% | 5.7% | 0.81% |
| Mar 2026 | 60.8% | 20% | 12% | 6.4% | 0.8% |
| Apr 2026 | 62.2% | 22.7% | 5% | 7.6% | 2.5% |
| May 2026 | 59.1% | 23.5% | 6.8% | 8.3% | 2.3% |
| Jun 2026 | 58.5% | 21.7% | 11.3% | 7.5% | 0.94% |
| Jul 2026 | 70.6% | 17.5% | 7.1% | 4.8% | 0% |
| Aug 2026 | 62.4% | 21.4% | 10.3% | 5.1% | 0.85% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.4% | 730 | -18% | -8.2 points | |
| 2, held 2nd | 21.4% | 250 | +13.6% | +3.9 points | |
| 3, held 3rd | 10.3% | 120 | +33.3% | +3.1 points | |
| 4, held 4th | 5.1% | 60 | 0% | +0.4 points | |
| 5, held 5th | 0.85% | 10 | — | +0.9 points |
1.
62.4%
held 1st · 730 estimated branded searches · -18% vs prior month · -8.2 points
21.4%
held 2nd · 250 estimated branded searches · +13.6% vs prior month · +3.9 points
10.3%
held 3rd · 120 estimated branded searches · +33.3% vs prior month · +3.1 points
4.
SEOPress5.1%
held 4th · 60 estimated branded searches · 0% vs prior month · +0.4 points
0.85%
held 5th · 10 estimated branded searches · — vs prior month · +0.9 points
Compare search popularity between Yoast and its closest rivals
How has branded search demand for Yoast changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yoast in New Zealand rose from 560 to 730.
- Across the 11 months ending August 2026, Yoast’s estimated Share of Search among WordPress SEO plugins in New Zealand increased from 58.9% to 62.4%.
- Across the 11 months ending August 2026, Yoast’s estimated Share of Search among WordPress SEO plugins in New Zealand peaked at 70.6% in July 2026 and was lowest at 58.5% in June 2026.
How did search popularity change for New Zealand WordPress SEO plugins in August 2026?
4 changes
In August 2026, Rank Math gained estimated Share of Search among WordPress SEO plugins in New Zealand, from 17.5% to 21.4%.
In August 2026, All in One SEO gained estimated Share of Search among WordPress SEO plugins in New Zealand, from 7.1% to 10.3%.
In August 2026, The SEO Framework gained estimated Share of Search among WordPress SEO plugins in New Zealand, from 0% to 0.85%.
In August 2026, Yoast lost estimated Share of Search among WordPress SEO plugins in New Zealand, from 70.6% to 62.4%.
How is Yoast measured?
Brandwave collects information about searches that people make online using Yoast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
96 branded search terms
- about yoast
- about yoast seo
- cost of yoast premium
- drupal yoast seo
- find yoast
- on page seo yoast
- plugin yoast seo premium
- premium yoast
- premium yoast seo
- seo by yoast
- seo yoast
- shopify yoast seo
- upgrade to yoast seo premium
- video seo yoast
- woocommerce yoast
- wp seo yoast
- wp yoast
- wp yoast seo
- yoast
- yoast ai optimize
- yoast app
- yoast black friday
- yoast black friday sale
- yoast com
- yoast cornerstone content
- yoast cost
- yoast for shopify
- yoast for wix
- yoast for woocommerce
- yoast local
- yoast local seo
- yoast local seo plugin
- yoast near me
- yoast news
- yoast news seo
- yoast newsletter
- yoast online
- yoast plug in
- yoast plugin
- yoast plugin premium
- yoast plugin price
- yoast plugin subscription
- yoast plugin wordpress
- yoast premium
- yoast premium cost
- yoast premium discount
- yoast premium features
- yoast premium for multiple sites
- yoast premium plugin
- yoast premium pricing
- yoast pricing
- yoast pro
- yoast pro price
- yoast seo
- yoast seo cost
- yoast seo discount
- yoast seo for shopify
- yoast seo for wix
- yoast seo for woocommerce
- yoast seo news
- yoast seo plugin
- yoast seo plugin cost
- yoast seo plugin shopify
- yoast seo premium
- yoast seo premium cost
- yoast seo premium features
- yoast seo premium for free
- yoast seo premium free
- yoast seo premium plugin
- yoast seo premium price
- yoast seo premium wordpress
- yoast seo premium wordpress plugin
- yoast seo pricing
- yoast seo pro
- yoast seo shopify
- yoast seo tool
- yoast seo wix
- yoast seo woocommerce
- yoast seo woocommerce plugin
- yoast seo wordpress
- yoast seo wordpress plugin
- yoast seo wp plugin
- yoast shopify
- yoast shopify app
- yoast subscription
- yoast video
- yoast video seo plugin
- yoast video seo premium
- yoast wix
- yoast woocommerce
- yoast woocommerce seo
- yoast woocommerce seo add on
- yoast woocommerce seo addon
- yoast woocommerce seo plugin
- yoast wordpress
- yoast wp
Do you work for Yoast? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Yoast your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.