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How popular isRank Math in search?

In August 2026, there were an estimated 250 branded searches for Rank Math in New Zealand which is up 19% over the last 11 months. Rank Math holds 21.4% estimated Share of Search among New Zealand WordPress SEO plugins and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Yoast62.4%
  2. Rank Math21.4%
  3. All in One SEO10.3%
  4. SEOPress5.1%
  5. The SEO Framework0.85%
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Which WordPress SEO plugins compete with Rank Math?

Rank Math against WordPress SEO plugins in New Zealand, by month

Share of Search by month for Yoast, Rank Math, All in One SEO, SEOPress. The figures are in the table below the chart.

View monthly share of search table
MonthYoastRank MathAll in One SEOSEOPressThe SEO Framework
Oct 202558.9%22.1%11.6%6.3%1.1%
Nov 202562.3%17.5%10.5%8.8%0.88%
Dec 202558.7%18.7%10.7%8%4%
Jan 202666.7%20.6%7.8%3.9%0.98%
Feb 202664.2%19.5%9.8%5.7%0.81%
Mar 202660.8%20%12%6.4%0.8%
Apr 202662.2%22.7%5%7.6%2.5%
May 202659.1%23.5%6.8%8.3%2.3%
Jun 202658.5%21.7%11.3%7.5%0.94%
Jul 202670.6%17.5%7.1%4.8%0%
Aug 202662.4%21.4%10.3%5.1%0.85%
Sep 2026—————

  1. 1.Yoast

    62.4%

    held 1st · 730 estimated branded searches · -18% vs prior month · -8.2 points

  2. 2.Rank Math

    21.4%

    held 2nd · 250 estimated branded searches · +13.6% vs prior month · +3.9 points

  3. 3.All in One SEO

    10.3%

    held 3rd · 120 estimated branded searches · +33.3% vs prior month · +3.1 points

  4. 4.SEOPress

    5.1%

    held 4th · 60 estimated branded searches · 0% vs prior month · +0.4 points

  5. 5.The SEO Framework

    0.85%

    held 5th · 10 estimated branded searches · — vs prior month · +0.9 points

Compare search popularity between Rank Math and its closest rivals

How has branded search demand for Rank Math changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rank Math in New Zealand rose from 210 to 250.
  • Across the 11 months ending August 2026, Rank Math’s estimated Share of Search among WordPress SEO plugins in New Zealand decreased from 22.1% to 21.4%.
  • Across the 11 months ending August 2026, Rank Math’s estimated Share of Search among WordPress SEO plugins in New Zealand peaked at 23.5% in May 2026 and was lowest at 17.5% in July 2026.

How did search popularity change for New Zealand WordPress SEO plugins in August 2026?

  1. In August 2026, Rank Math gained estimated Share of Search among WordPress SEO plugins in New Zealand, from 17.5% to 21.4%.

  2. In August 2026, All in One SEO gained estimated Share of Search among WordPress SEO plugins in New Zealand, from 7.1% to 10.3%.

  3. In August 2026, The SEO Framework gained estimated Share of Search among WordPress SEO plugins in New Zealand, from 0% to 0.85%.

  4. In August 2026, Yoast lost estimated Share of Search among WordPress SEO plugins in New Zealand, from 70.6% to 62.4%.

How is Rank Math measured?

Brandwave collects information about searches that people make online using Rank Math’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

43 branded search terms

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How the Brand Demand Index is measured

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