The SEO Framework vs Yoast:Which is more popular by branded search in New Zealand?
In August 2026, Yoast had more branded searches than The SEO Framework among WordPress SEO plugins in New Zealand. Yoast was estimated to have 730 branded searches compared to The SEO Framework’s 10, and held a 62.4% Share of Search versus The SEO Framework’s 0.85%.
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Which is more popular in search, The SEO Framework or Yoast?
Compare WordPress SEO plugins in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yoast, The SEO Framework. The figures are in the table below the chart.
View monthly share of search table
| Month | Yoast | Rank Math | All in One SEO | SEOPress | The SEO Framework |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 22.1% | 11.6% | 6.3% | 1.1% |
| Nov 2025 | 62.3% | 17.5% | 10.5% | 8.8% | 0.88% |
| Dec 2025 | 58.7% | 18.7% | 10.7% | 8% | 4% |
| Jan 2026 | 66.7% | 20.6% | 7.8% | 3.9% | 0.98% |
| Feb 2026 | 64.2% | 19.5% | 9.8% | 5.7% | 0.81% |
| Mar 2026 | 60.8% | 20% | 12% | 6.4% | 0.8% |
| Apr 2026 | 62.2% | 22.7% | 5% | 7.6% | 2.5% |
| May 2026 | 59.1% | 23.5% | 6.8% | 8.3% | 2.3% |
| Jun 2026 | 58.5% | 21.7% | 11.3% | 7.5% | 0.94% |
| Jul 2026 | 70.6% | 17.5% | 7.1% | 4.8% | 0% |
| Aug 2026 | 62.4% | 21.4% | 10.3% | 5.1% | 0.85% |
| Sep 2026 | — | — | — | — | — |
How has the The SEO Framework and Yoast comparison changed over the last 12 months?
3 findings
- Yoast was ahead of The SEO Framework in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The SEO Framework’s estimated Share of Search among WordPress SEO plugins in New Zealand moved from 1.1% to 0.85%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Yoast’s estimated Share of Search among WordPress SEO plugins in New Zealand moved from 58.9% to 62.4%, and its estimated monthly branded searches moved from 560 to 730.
How did search popularity change for New Zealand WordPress SEO plugins in August 2026?
2 changes
In August 2026, The SEO Framework gained estimated Share of Search among WordPress SEO plugins in New Zealand, from 0% to 0.85%.
In August 2026, Yoast lost estimated Share of Search among WordPress SEO plugins in New Zealand, from 70.6% to 62.4%.
How each brand is measured
Brandwave collects information about searches that people make online using The SEO Framework’s and Yoast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The SEO Framework
5 branded search terms
- the seo framework
- the seo framework plugin
- the seo framework review
- the seo framework wordpress
- theseoframework
Yoast
96 branded search terms
- about yoast
- about yoast seo
- cost of yoast premium
- drupal yoast seo
- find yoast
- on page seo yoast
- plugin yoast seo premium
- premium yoast
- premium yoast seo
- seo by yoast
- seo yoast
- shopify yoast seo
- upgrade to yoast seo premium
- video seo yoast
- woocommerce yoast
- wp seo yoast
- wp yoast
- wp yoast seo
- yoast
- yoast ai optimize
- yoast app
- yoast black friday
- yoast black friday sale
- yoast com
- yoast cornerstone content
- yoast cost
- yoast for shopify
- yoast for wix
- yoast for woocommerce
- yoast local
- yoast local seo
- yoast local seo plugin
- yoast near me
- yoast news
- yoast news seo
- yoast newsletter
- yoast online
- yoast plug in
- yoast plugin
- yoast plugin premium
- yoast plugin price
- yoast plugin subscription
- yoast plugin wordpress
- yoast premium
- yoast premium cost
- yoast premium discount
- yoast premium features
- yoast premium for multiple sites
- yoast premium plugin
- yoast premium pricing
- yoast pricing
- yoast pro
- yoast pro price
- yoast seo
- yoast seo cost
- yoast seo discount
- yoast seo for shopify
- yoast seo for wix
- yoast seo for woocommerce
- yoast seo news
- yoast seo plugin
- yoast seo plugin cost
- yoast seo plugin shopify
- yoast seo premium
- yoast seo premium cost
- yoast seo premium features
- yoast seo premium for free
- yoast seo premium free
- yoast seo premium plugin
- yoast seo premium price
- yoast seo premium wordpress
- yoast seo premium wordpress plugin
- yoast seo pricing
- yoast seo pro
- yoast seo shopify
- yoast seo tool
- yoast seo wix
- yoast seo woocommerce
- yoast seo woocommerce plugin
- yoast seo wordpress
- yoast seo wordpress plugin
- yoast seo wp plugin
- yoast shopify
- yoast shopify app
- yoast subscription
- yoast video
- yoast video seo plugin
- yoast video seo premium
- yoast wix
- yoast woocommerce
- yoast woocommerce seo
- yoast woocommerce seo add on
- yoast woocommerce seo addon
- yoast woocommerce seo plugin
- yoast wordpress
- yoast wp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.