How popular isWSM Group?
In September 2026, people searched for WSM Group by name about 180 times in New Zealand, an 80% increase from the previous year. These searches made up 9.7% of all New Zealand Wellington physiotherapy clinic searches, placing WSM Group fourth out of five clinics. When we asked both ChatGPT and Google AI Overviews about Wellington physiotherapy clinics, WSM Group did not appear in any of the answers.
WSM Group is the fourth most searched of 5 competitors and not listed in any AI answer.
- The Rehab Co WellingtonShare of searches 34.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
- Motion Health Lambton QuayShare of searches 28%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
TBI HealthShare of searches 24.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
WSM GroupShare of searches 9.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- Refresh PhysioShare of searches 3.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
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Top Wellington physiotherapy clinics in ChatGPT and Google AI Overviews
In three ChatGPT questions, WSM Group did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Rehab Co Wellington3 of 3Named in 3 of 3 ChatGPT answers
- Refresh Physio3 of 3Named in 3 of 3 ChatGPT answers
- Motion Health Lambton Quay2 of 3Named in 2 of 3 ChatGPT answers
TBI Health0 of 3Named in 0 of 3 ChatGPT answers
WSM Group0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington physiotherapy clinics
3 answers
Asked ChatGPT
“Which physiotherapy clinic should I go to in Wellington, New Zealand?”
Asked ChatGPT
“What are the best physiotherapy clinics in Wellington, New Zealand?”
Asked ChatGPT
“What's the best physiotherapy clinic in Wellington, New Zealand for back pain?”
Searched Google, AI Overview
“physio wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“physiotherapy clinics wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Wellington physiotherapy clinics compete with WSM Group?
Share of searches by month for The Rehab Co Wellington, Motion Health Lambton Quay, TBI Health, WSM Group, Refresh Physio. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Rehab Co Wellington | Motion Health Lambton Quay | TBI Health | WSM Group | Refresh Physio |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 25.3% | 34.9% | 7.2% | 1.2% |
| Nov 2025 | 36.8% | 24.1% | 33.3% | 4.6% | 1.1% |
| Dec 2025 | 27.6% | 22.4% | 34.2% | 13.2% | 2.6% |
| Jan 2026 | 35.2% | 28.6% | 25.3% | 8.8% | 2.2% |
| Feb 2026 | 24.7% | 30.6% | 35.3% | 8.2% | 1.2% |
| Mar 2026 | 25% | 30.8% | 34.6% | 8.7% | 0.96% |
| Apr 2026 | 30.6% | 24.7% | 34.1% | 9.4% | 1.2% |
| May 2026 | 29.9% | 24.3% | 32.7% | 11.2% | 1.9% |
| Jun 2026 | 32.3% | 26.3% | 29.3% | 10.1% | 2% |
| Jul 2026 | 34.8% | 28.3% | 26.1% | 8.7% | 2.2% |
| Aug 2026 | 32.7% | 21.4% | 30.6% | 12.2% | 3.1% |
| Sep 2026 | 34.4% | 28% | 24.7% | 9.7% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 320 | 0% | +1.8 points | |
| 2, moved from 3rd to 2nd | 28% | 260 | +23.8% | +6.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 24.7% | 230 | -23.3% | -5.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.7% | 90 | -25% | -2.6 points | |
| 5, held 5th | 3.2% | 30 | 0% | +0.2 points |
34.4%
Held 1st. 320 estimated branded searches, 0% vs prior month. Share +1.8 points.
Moved from 3rd to 2nd. 260 estimated branded searches, +23.8% vs prior month. Share +6.5 points.
24.7%
Moved from 2nd to 3rd. 230 estimated branded searches, -23.3% vs prior month. Share -5.9 points.
9.7%
Held 4th. 90 estimated branded searches, -25% vs prior month. Share -2.6 points.
3.2%
Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between WSM Group and its closest rivals
Every comparison with WSM Group
3 comparisons
How has branded search demand for WSM Group changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for WSM Group in New Zealand rose from 100 to 180.
- Across the 12 months ending September 2026, WSM Group’s share of searches among Wellington physiotherapy clinics in New Zealand increased from 7.2% to 9.7%.
- Across the 12 months ending September 2026, WSM Group’s share of searches among Wellington physiotherapy clinics in New Zealand peaked at 13.2% in December 2025 and was lowest at 4.6% in November 2025.
How did search popularity change for New Zealand Wellington physiotherapy clinics in September 2026?
5 changes
In September 2026, Motion Health Lambton Quay overtook TBI Health to rank 2nd among Wellington physiotherapy clinics in New Zealand, with 28% of the searches.
In September 2026, The Rehab Co Wellington gained share of searches among Wellington physiotherapy clinics in New Zealand, from 32.7% to 34.4%.

In September 2026, TBI Health lost share of searches among Wellington physiotherapy clinics in New Zealand, from 30.6% to 24.7%.

In September 2026, WSM Group lost share of searches among Wellington physiotherapy clinics in New Zealand, from 12.2% to 9.7%.
Refresh Physio’s share of searches among Wellington physiotherapy clinics in New Zealand has gained ground for 3 months in a row, from 2% to 3.2% in September 2026.
How are WSM Group’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using WSM Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wsm group
- wsm physio
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