Refresh Physio vs WSM Group:Which is more popular?
In September 2026, WSM Group had more branded searches than Refresh Physio among Wellington physiotherapy clinics in New Zealand. WSM Group had about 90 branded searches, while Refresh Physio had 30. WSM Group made up 9.7% of all Wellington physiotherapy clinic searches we track, and Refresh Physio accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about Wellington physiotherapy clinics, Refresh Physio appeared in all three answers and WSM Group in none.
Who do people search for more?
WSM Group, about 3 searches for every 1 for Refresh Physio
Who does AI mention more?
Refresh Physio, mentioned in every answer we collected
Who does AI recommend more?
Refresh Physio, the only one of the two named
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Top Wellington physiotherapy clinics in ChatGPT and Google AI Overviews
In three ChatGPT questions, Refresh Physio appeared in all three answers. WSM Group did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Rehab Co Wellington3 of 3Named in 3 of 3 ChatGPT answers
- Refresh Physio3 of 3Named in 3 of 3 ChatGPT answers
- Motion Health Lambton Quay2 of 3Named in 2 of 3 ChatGPT answers
TBI Health0 of 3Named in 0 of 3 ChatGPT answers- WSM Group0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington physiotherapy clinics
3 answers
Asked ChatGPT
“Which physiotherapy clinic should I go to in Wellington, New Zealand?”
Asked ChatGPT
“What are the best physiotherapy clinics in Wellington, New Zealand?”
Asked ChatGPT
“What's the best physiotherapy clinic in Wellington, New Zealand for back pain?”
Searched Google, AI Overview
“physio wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“physiotherapy clinics wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Refresh Physio or WSM Group more popular in search?
This chart shows how often people search Google for Refresh Physio and WSM Group by name. Each line represents a brand's share of searches for all five Wellington physiotherapy clinics we track, month by month, from searches in New Zealand.
Share of searches by month for WSM Group, Refresh Physio. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Rehab Co Wellington | Motion Health Lambton Quay | TBI Health | WSM Group | Refresh Physio |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 25.3% | 34.9% | 7.2% | 1.2% |
| Nov 2025 | 36.8% | 24.1% | 33.3% | 4.6% | 1.1% |
| Dec 2025 | 27.6% | 22.4% | 34.2% | 13.2% | 2.6% |
| Jan 2026 | 35.2% | 28.6% | 25.3% | 8.8% | 2.2% |
| Feb 2026 | 24.7% | 30.6% | 35.3% | 8.2% | 1.2% |
| Mar 2026 | 25% | 30.8% | 34.6% | 8.7% | 0.96% |
| Apr 2026 | 30.6% | 24.7% | 34.1% | 9.4% | 1.2% |
| May 2026 | 29.9% | 24.3% | 32.7% | 11.2% | 1.9% |
| Jun 2026 | 32.3% | 26.3% | 29.3% | 10.1% | 2% |
| Jul 2026 | 34.8% | 28.3% | 26.1% | 8.7% | 2.2% |
| Aug 2026 | 32.7% | 21.4% | 30.6% | 12.2% | 3.1% |
| Sep 2026 | 34.4% | 28% | 24.7% | 9.7% | 3.2% |
How has the Refresh Physio and WSM Group comparison changed over the last 12 months?
3 findings
- WSM Group was ahead of Refresh Physio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Refresh Physio’s share of searches among Wellington physiotherapy clinics in New Zealand moved from 1.2% to 3.2%, and its estimated monthly branded searches moved from 10 to 30.
- Across the 12 months ending September 2026, WSM Group’s share of searches among Wellington physiotherapy clinics in New Zealand moved from 7.2% to 9.7%, and its estimated monthly branded searches moved from 60 to 90.
How did search popularity change for New Zealand Wellington physiotherapy clinics in September 2026?
2 changes
In September 2026, WSM Group lost share of searches among Wellington physiotherapy clinics in New Zealand, from 12.2% to 9.7%.
Refresh Physio’s share of searches among Wellington physiotherapy clinics in New Zealand has gained ground for 3 months in a row, from 2% to 3.2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Refresh Physio’s and WSM Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Refresh Physio
1 branded search term
- refresh physio wellington
WSM Group
2 branded search terms
- wsm group
- wsm physio
Other head-to-heads among Wellington physiotherapy clinics
- The Rehab Co Wellington vs Motion Health Lambton Quay: compare popularity
- The Rehab Co Wellington vs TBI Health: compare popularity
- The Rehab Co Wellington vs WSM Group: compare popularity
- The Rehab Co Wellington vs Refresh Physio: compare popularity
- Motion Health Lambton Quay vs TBI Health: compare popularity
- Motion Health Lambton Quay vs WSM Group: compare popularity
Put your own brand in this comparison
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