The Rehab Co Wellington vs WSM Group:Which is more popular?
In September 2026, The Rehab Co Wellington had more branded searches than WSM Group among Wellington physiotherapy clinics in New Zealand. The Rehab Co Wellington had about 320 branded searches, while WSM Group had 90. The Rehab Co Wellington made up 34.4% of all Wellington physiotherapy clinic searches we track, and WSM Group accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about Wellington physiotherapy clinics, The Rehab Co Wellington appeared in all three answers and WSM Group in none.
Who do people search for more?
The Rehab Co Wellington, about 4 searches for every 1 for WSM Group
Who does AI mention more?
The Rehab Co Wellington, mentioned in every answer we collected
Who does AI recommend more?
The Rehab Co Wellington, the only one of the two named
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Top Wellington physiotherapy clinics in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Rehab Co Wellington appeared in all three answers. WSM Group did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Rehab Co Wellington3 of 3Named in 3 of 3 ChatGPT answers
- Refresh Physio3 of 3Named in 3 of 3 ChatGPT answers
- Motion Health Lambton Quay2 of 3Named in 2 of 3 ChatGPT answers
TBI Health0 of 3Named in 0 of 3 ChatGPT answers
WSM Group0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington physiotherapy clinics
3 answers
Asked ChatGPT
“Which physiotherapy clinic should I go to in Wellington, New Zealand?”
Asked ChatGPT
“What are the best physiotherapy clinics in Wellington, New Zealand?”
Asked ChatGPT
“What's the best physiotherapy clinic in Wellington, New Zealand for back pain?”
Searched Google, AI Overview
“physio wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“physiotherapy clinics wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Rehab Co Wellington or WSM Group more popular in search?
This chart shows how often people search Google for The Rehab Co Wellington and WSM Group by name. Each line represents a brand's share of searches for all five Wellington physiotherapy clinics we track, month by month, from searches in New Zealand.
Share of searches by month for The Rehab Co Wellington, WSM Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Rehab Co Wellington | Motion Health Lambton Quay | TBI Health | WSM Group | Refresh Physio |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 25.3% | 34.9% | 7.2% | 1.2% |
| Nov 2025 | 36.8% | 24.1% | 33.3% | 4.6% | 1.1% |
| Dec 2025 | 27.6% | 22.4% | 34.2% | 13.2% | 2.6% |
| Jan 2026 | 35.2% | 28.6% | 25.3% | 8.8% | 2.2% |
| Feb 2026 | 24.7% | 30.6% | 35.3% | 8.2% | 1.2% |
| Mar 2026 | 25% | 30.8% | 34.6% | 8.7% | 0.96% |
| Apr 2026 | 30.6% | 24.7% | 34.1% | 9.4% | 1.2% |
| May 2026 | 29.9% | 24.3% | 32.7% | 11.2% | 1.9% |
| Jun 2026 | 32.3% | 26.3% | 29.3% | 10.1% | 2% |
| Jul 2026 | 34.8% | 28.3% | 26.1% | 8.7% | 2.2% |
| Aug 2026 | 32.7% | 21.4% | 30.6% | 12.2% | 3.1% |
| Sep 2026 | 34.4% | 28% | 24.7% | 9.7% | 3.2% |
How has the The Rehab Co Wellington and WSM Group comparison changed over the last 12 months?
3 findings
- The Rehab Co Wellington was ahead of WSM Group in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Rehab Co Wellington’s share of searches among Wellington physiotherapy clinics in New Zealand moved from 31.3% to 34.4%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending September 2026, WSM Group’s share of searches among Wellington physiotherapy clinics in New Zealand moved from 7.2% to 9.7%, and its estimated monthly branded searches moved from 60 to 90.
How did search popularity change for New Zealand Wellington physiotherapy clinics in September 2026?
2 changes
In September 2026, The Rehab Co Wellington gained share of searches among Wellington physiotherapy clinics in New Zealand, from 32.7% to 34.4%.

In September 2026, WSM Group lost share of searches among Wellington physiotherapy clinics in New Zealand, from 12.2% to 9.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Rehab Co Wellington’s and WSM Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Rehab Co Wellington
1 branded search term
- the rehab co wellington
WSM Group
2 branded search terms
- wsm group
- wsm physio
Other head-to-heads among Wellington physiotherapy clinics
- The Rehab Co Wellington vs Motion Health Lambton Quay: compare popularity
The Rehab Co Wellington vs TBI Health: compare popularity- The Rehab Co Wellington vs Refresh Physio: compare popularity
Motion Health Lambton Quay vs TBI Health: compare popularity
Motion Health Lambton Quay vs WSM Group: compare popularity- Motion Health Lambton Quay vs Refresh Physio: compare popularity

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