Brandwave

How popular isWK Strawbridge in search?

In August 2026, there were an estimated 90 branded searches for WK Strawbridge in New Zealand which is down 18.2% over the last 11 months. WK Strawbridge holds 20.5% estimated Share of Search among New Zealand nelson accounting firms and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Go Accounting43.2%
  2. RWCA25%
  3. WK Strawbridge20.5%
  4. Thompson Daly9.1%
  5. Cooper Savage2.3%
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Which nelson accounting firms compete with WK Strawbridge?

WK Strawbridge against nelson accounting firms in New Zealand, by month

Share of Search by month for Go Accounting, RWCA, WK Strawbridge, Thompson Daly, Cooper Savage. The figures are in the table below the chart.

View monthly share of search table
MonthGo AccountingRWCAWK StrawbridgeThompson DalyCooper Savage
Oct 202535.5%16.1%17.7%27.4%3.2%
Nov 202539%26.8%22%9.8%2.4%
Dec 202538.7%25.8%22.6%9.7%3.2%
Jan 202630.3%27.3%27.3%12.1%3%
Feb 202637.2%23.3%27.9%9.3%2.3%
Mar 202639.3%28.6%23.2%7.1%1.8%
Apr 202637.2%23.3%23.3%14%2.3%
May 202642.2%20%20%15.6%2.2%
Jun 202633.3%29.6%27.8%7.4%1.9%
Jul 202645.2%26.2%16.7%9.5%2.4%
Aug 202643.2%25%20.5%9.1%2.3%
Sep 2026—————

  1. 1.Go Accounting

    43.2%

    held 1st · 190 estimated branded searches · 0% vs prior month · -2.1 points

  2. 2.RWCA

    25%

    held 2nd · 110 estimated branded searches · 0% vs prior month · -1.2 points

  3. 3.WK Strawbridge

    20.5%

    held 3rd · 90 estimated branded searches · +28.6% vs prior month · +3.8 points

  4. 4.Thompson Daly

    9.1%

    held 4th · 40 estimated branded searches · 0% vs prior month · -0.4 points

  5. 5.Cooper Savage

    2.3%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between WK Strawbridge and its closest rivals

How has branded search demand for WK Strawbridge changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WK Strawbridge in New Zealand fell from 110 to 90.
  • Across the 11 months ending August 2026, WK Strawbridge’s estimated Share of Search among nelson accounting firms in New Zealand increased from 17.7% to 20.5%.
  • Across the 11 months ending August 2026, WK Strawbridge’s estimated Share of Search among nelson accounting firms in New Zealand peaked at 27.9% in February 2026 and was lowest at 16.7% in July 2026.

How did search popularity change for New Zealand nelson accounting firms in August 2026?

  1. In August 2026, WK Strawbridge gained estimated Share of Search among nelson accounting firms in New Zealand, from 16.7% to 20.5%.

  2. In August 2026, Go Accounting lost estimated Share of Search among nelson accounting firms in New Zealand, from 45.2% to 43.2%.

  3. In August 2026, RWCA lost estimated Share of Search among nelson accounting firms in New Zealand, from 26.2% to 25%.

  4. Estimated monthly branded searches for Thompson Daly in New Zealand fell 76.5% over 11 measured months, from 170 to 40 in August 2026.

  5. Estimated monthly branded searches for Cooper Savage in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

How is WK Strawbridge measured?

Brandwave collects information about searches that people make online using WK Strawbridge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • strawbridge accountants
  • wk strawbridge
  • wk strawbridge nelson

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How the Brand Demand Index is measured

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