Go Accounting vs WK Strawbridge:Which is more popular by branded search in New Zealand?
In August 2026, Go Accounting had more branded searches than WK Strawbridge among nelson accounting firms in New Zealand. Go Accounting was estimated to have 190 branded searches compared to WK Strawbridge’s 90, and held a 43.2% Share of Search versus WK Strawbridge’s 20.5%.
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Which is more popular in search, Go Accounting or WK Strawbridge?
Compare Nelson accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Go Accounting, WK Strawbridge. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Accounting | RWCA | WK Strawbridge | Thompson Daly | Cooper Savage |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 16.1% | 17.7% | 27.4% | 3.2% |
| Nov 2025 | 39% | 26.8% | 22% | 9.8% | 2.4% |
| Dec 2025 | 38.7% | 25.8% | 22.6% | 9.7% | 3.2% |
| Jan 2026 | 30.3% | 27.3% | 27.3% | 12.1% | 3% |
| Feb 2026 | 37.2% | 23.3% | 27.9% | 9.3% | 2.3% |
| Mar 2026 | 39.3% | 28.6% | 23.2% | 7.1% | 1.8% |
| Apr 2026 | 37.2% | 23.3% | 23.3% | 14% | 2.3% |
| May 2026 | 42.2% | 20% | 20% | 15.6% | 2.2% |
| Jun 2026 | 33.3% | 29.6% | 27.8% | 7.4% | 1.9% |
| Jul 2026 | 45.2% | 26.2% | 16.7% | 9.5% | 2.4% |
| Aug 2026 | 43.2% | 25% | 20.5% | 9.1% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the Go Accounting and WK Strawbridge comparison changed over the last 12 months?
3 findings
- Go Accounting was ahead of WK Strawbridge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Go Accounting’s estimated Share of Search among nelson accounting firms in New Zealand moved from 35.5% to 43.2%, and its estimated monthly branded searches moved from 220 to 190.
- Across the 11 months ending August 2026, WK Strawbridge’s estimated Share of Search among nelson accounting firms in New Zealand moved from 17.7% to 20.5%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand nelson accounting firms in August 2026?
2 changes
In August 2026, WK Strawbridge gained estimated Share of Search among nelson accounting firms in New Zealand, from 16.7% to 20.5%.
In August 2026, Go Accounting lost estimated Share of Search among nelson accounting firms in New Zealand, from 45.2% to 43.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Go Accounting’s and WK Strawbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Go Accounting
3 branded search terms
- go accounting
- go accounting nelson
- goaccounting
WK Strawbridge
3 branded search terms
- strawbridge accountants
- wk strawbridge
- wk strawbridge nelson
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