RWCA vs WK Strawbridge:Which is more popular by branded search in New Zealand?
In August 2026, RWCA had more branded searches than WK Strawbridge among nelson accounting firms in New Zealand. RWCA was estimated to have 110 branded searches compared to WK Strawbridge’s 90, and held a 25% Share of Search versus WK Strawbridge’s 20.5%.
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Which is more popular in search, RWCA or WK Strawbridge?
Compare Nelson accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RWCA, WK Strawbridge. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Accounting | RWCA | WK Strawbridge | Thompson Daly | Cooper Savage |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 16.1% | 17.7% | 27.4% | 3.2% |
| Nov 2025 | 39% | 26.8% | 22% | 9.8% | 2.4% |
| Dec 2025 | 38.7% | 25.8% | 22.6% | 9.7% | 3.2% |
| Jan 2026 | 30.3% | 27.3% | 27.3% | 12.1% | 3% |
| Feb 2026 | 37.2% | 23.3% | 27.9% | 9.3% | 2.3% |
| Mar 2026 | 39.3% | 28.6% | 23.2% | 7.1% | 1.8% |
| Apr 2026 | 37.2% | 23.3% | 23.3% | 14% | 2.3% |
| May 2026 | 42.2% | 20% | 20% | 15.6% | 2.2% |
| Jun 2026 | 33.3% | 29.6% | 27.8% | 7.4% | 1.9% |
| Jul 2026 | 45.2% | 26.2% | 16.7% | 9.5% | 2.4% |
| Aug 2026 | 43.2% | 25% | 20.5% | 9.1% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the RWCA and WK Strawbridge comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: RWCA took it in November 2025, WK Strawbridge took it in February 2026, RWCA took it in March 2026.
- Across the 11 months ending August 2026, RWCA’s estimated Share of Search among nelson accounting firms in New Zealand moved from 16.1% to 25%, and its estimated monthly branded searches moved from 100 to 110.
- Across the 11 months ending August 2026, WK Strawbridge’s estimated Share of Search among nelson accounting firms in New Zealand moved from 17.7% to 20.5%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand nelson accounting firms in August 2026?
2 changes
In August 2026, WK Strawbridge gained estimated Share of Search among nelson accounting firms in New Zealand, from 16.7% to 20.5%.
In August 2026, RWCA lost estimated Share of Search among nelson accounting firms in New Zealand, from 26.2% to 25%.
How each brand is measured
Brandwave collects information about searches that people make online using RWCA’s and WK Strawbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RWCA
3 branded search terms
- rwca accountants
- rwca chartered accountants
- rwca nelson
WK Strawbridge
3 branded search terms
- strawbridge accountants
- wk strawbridge
- wk strawbridge nelson
Put your own brand in this comparison
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