How popular isWakefields Digital?
In October 2026, people searched for Wakefields Digital by name about 50 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 1.9% of all New Zealand Wellington printing company searches, placing Wakefields Digital seventh out of eight companies. When we asked both ChatGPT and Google AI Overviews about Wellington printing companies, Wakefields Digital appeared in two of the three answers and was the third most recommended of the eight.
Wakefields Digital is the seventh most searched of 8 competitors and the third most recommended in the AI answers we collected.
Rieger's PrintShare of searches 49.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- HotprintShare of searches 25.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
About PrintShare of searches 7.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
Pivotal PrintShare of searches 6.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Wakefields DigitalShare of searches 1.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top Wellington printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Wakefields Digital was mentioned in two out of three: in two of the three ChatGPT answers. Wakefields Digital is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rieger's Print3 of 3Named in 3 of 3 ChatGPT answers
- About Print3 of 3Named in 3 of 3 ChatGPT answers
- Hotprint2 of 3Named in 2 of 3 ChatGPT answers
MBS Digital2 of 3Named in 2 of 3 ChatGPT answers- Wakefields Digital2 of 3Named in 2 of 3 ChatGPT answers
- Pivotal Print1 of 3Named in 1 of 3 ChatGPT answers
NZ Print0 of 3Named in 0 of 3 ChatGPT answers
City Print0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington printing companies
3 answers
Asked ChatGPT
“Which printing company should I use in Wellington, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best printing company in Wellington, New Zealand for business cards?”
Searched Google, AI Overview
“wellington printing company”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business card printing wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Wakefields Digital compared with other New Zealand Wellington printing companies?
Share of searches by month for Rieger's Print, Hotprint, About Print, Pivotal Print, MBS Digital, NZ Print, Wakefields Digital. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rieger's Print | Hotprint | About Print | Pivotal Print | MBS Digital | NZ Print | Wakefields Digital | City Print |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.7% | 20.9% | 5.2% | 3.7% | 3% | 3% | 3% | 1.5% |
| Dec 2025 | 53.3% | 26.7% | 2.9% | 4.8% | 1.9% | 4.8% | 3.8% | 1.9% |
| Jan 2026 | 52.3% | 21.5% | 4.7% | 4.7% | 4.7% | 3.7% | 4.7% | 3.7% |
| Feb 2026 | 56.6% | 22.1% | 4.9% | 4.1% | 4.1% | 2.5% | 3.3% | 2.5% |
| Mar 2026 | 54.5% | 22.3% | 4.1% | 7.4% | 3.3% | 2.5% | 4.1% | 1.7% |
| Apr 2026 | 52.3% | 24.8% | 5.5% | 6.4% | 2.8% | 3.7% | 2.8% | 1.8% |
| May 2026 | 56.2% | 19% | 5.8% | 5.8% | 3.3% | 3.3% | 4.1% | 2.5% |
| Jun 2026 | 50.9% | 25.5% | 5.5% | 4.5% | 4.5% | 3.6% | 2.7% | 2.7% |
| Jul 2026 | 55.2% | 23.3% | 5.2% | 3.4% | 4.3% | 4.3% | 2.6% | 1.7% |
| Aug 2026 | 55.3% | 22% | 4.9% | 5.7% | 4.1% | 3.3% | 3.3% | 1.6% |
| Sep 2026 | 53.5% | 22.2% | 8.1% | 5.1% | 4% | 3% | 2% | 2% |
| Oct 2026 | 49.5% | 25.7% | 7.6% | 6.7% | 4.8% | 2.9% | 1.9% | 0.95% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 520 | -1.9% | -4 points | |
| 2, held 2nd | 25.7% | 270 | +22.7% | +3.5 points | |
| 3, held 3rd | 7.6% | 80 | 0% | -0.5 points | |
| 4, held 4th | 6.7% | 70 | +40% | +1.6 points | |
| 5, held 5th | 4.8% | 50 | +25% | +0.7 points | |
| 6, held 6th | 2.9% | 30 | 0% | -0.2 points | |
| 7, moved from 8th to 7th | 1.9% | 20 | 0% | -0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.95% | 10 | -50% | -1.1 pointsmoved from 7th to 8th |
49.5%
Held 1st. 520 estimated branded searches, -1.9% vs prior month. Share -4 points.
2.Hotprint
25.7%
Held 2nd. 270 estimated branded searches, +22.7% vs prior month. Share +3.5 points.
7.6%
Held 3rd. 80 estimated branded searches, 0% vs prior month. Share -0.5 points.
6.7%
Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1.6 points.
4.8%
Held 5th. 50 estimated branded searches, +25% vs prior month. Share +0.7 points.
6.
NZ Print2.9%
Held 6th. 30 estimated branded searches, 0% vs prior month. Share -0.2 points.
1.9%
Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.95%
Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.
Compare popularity between Wakefields Digital and its closest rivals
- Wakefields Digital vs About Print: compare popularity
- Wakefields Digital vs Pivotal Print: compare popularity
- Wakefields Digital vs MBS Digital: compare popularity
- Wakefields Digital vs NZ Print: compare popularity
- Wakefields Digital vs City Print: compare popularity
- Compare Wakefields Digital with any brand
Every comparison with Wakefields Digital
7 comparisons
How has branded search demand for Wakefields Digital changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Wakefields Digital in New Zealand fell from 70 to 50.
- Across the 12 months ending October 2026, Wakefields Digital’s share of searches among Wellington printing companies in New Zealand decreased from 3% to 1.9%.
- Across the 12 months ending October 2026, Wakefields Digital’s share of searches among Wellington printing companies in New Zealand peaked at 4.7% in January 2026 and was lowest at 1.9% in October 2026.
How did search popularity change for New Zealand Wellington printing companies in October 2026?
6 changes
In October 2026, Hotprint gained share of searches among Wellington printing companies in New Zealand, from 22.2% to 25.7%.
In October 2026, Pivotal Print gained share of searches among Wellington printing companies in New Zealand, from 5.1% to 6.7%.
In October 2026, MBS Digital gained share of searches among Wellington printing companies in New Zealand, from 4% to 4.8%.
In October 2026, Rieger's Print lost share of searches among Wellington printing companies in New Zealand, from 53.5% to 49.5%.
In October 2026, City Print lost share of searches among Wellington printing companies in New Zealand, from 2% to 0.95%.
NZ Print’s share of searches among Wellington printing companies in New Zealand has lost ground for 3 months in a row, from 4.3% to 2.9% in October 2026.
How are Wakefields Digital’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wakefields Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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