MBS Digital vs Wakefields Digital:Which is more popular in New Zealand?
In October 2026, MBS Digital had more branded searches than Wakefields Digital among Wellington printing companies in New Zealand. MBS Digital had about 50 branded searches, while Wakefields Digital had 20. MBS Digital made up 4.8% of all Wellington printing company searches we track, and Wakefields Digital accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about Wellington printing companies, MBS Digital and Wakefields Digital each appeared in two of the three answers. Wakefields Digital was mentioned before MBS Digital in every answer that named either.
Who do people search for more?
MBS Digital, about 3 searches for every 1 for Wakefields Digital
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Wakefields Digital, named ahead of MBS Digital in 2 of 2 answers
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Top Wellington printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, MBS Digital and Wakefields Digital were each mentioned in two out of three: in two of the three ChatGPT answers. Wakefields Digital was listed before MBS Digital in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rieger's Print3 of 3Named in 3 of 3 ChatGPT answers
About Print3 of 3Named in 3 of 3 ChatGPT answers- Hotprint2 of 3Named in 2 of 3 ChatGPT answers
- MBS Digital2 of 3Named in 2 of 3 ChatGPT answers
- Wakefields Digital2 of 3Named in 2 of 3 ChatGPT answers
Pivotal Print1 of 3Named in 1 of 3 ChatGPT answers
NZ Print0 of 3Named in 0 of 3 ChatGPT answers
City Print0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington printing companies
3 answers
Asked ChatGPT
“Which printing company should I use in Wellington, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best printing company in Wellington, New Zealand for business cards?”
Searched Google, AI Overview
“wellington printing company”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business card printing wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is MBS Digital or Wakefields Digital more popular in search?
This chart shows how often people search Google for MBS Digital and Wakefields Digital by name. Each line represents a brand's share of searches for all eight Wellington printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for MBS Digital, Wakefields Digital. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rieger's Print | Hotprint | About Print | Pivotal Print | MBS Digital | NZ Print | Wakefields Digital | City Print |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.7% | 20.9% | 5.2% | 3.7% | 3% | 3% | 3% | 1.5% |
| Dec 2025 | 53.3% | 26.7% | 2.9% | 4.8% | 1.9% | 4.8% | 3.8% | 1.9% |
| Jan 2026 | 52.3% | 21.5% | 4.7% | 4.7% | 4.7% | 3.7% | 4.7% | 3.7% |
| Feb 2026 | 56.6% | 22.1% | 4.9% | 4.1% | 4.1% | 2.5% | 3.3% | 2.5% |
| Mar 2026 | 54.5% | 22.3% | 4.1% | 7.4% | 3.3% | 2.5% | 4.1% | 1.7% |
| Apr 2026 | 52.3% | 24.8% | 5.5% | 6.4% | 2.8% | 3.7% | 2.8% | 1.8% |
| May 2026 | 56.2% | 19% | 5.8% | 5.8% | 3.3% | 3.3% | 4.1% | 2.5% |
| Jun 2026 | 50.9% | 25.5% | 5.5% | 4.5% | 4.5% | 3.6% | 2.7% | 2.7% |
| Jul 2026 | 55.2% | 23.3% | 5.2% | 3.4% | 4.3% | 4.3% | 2.6% | 1.7% |
| Aug 2026 | 55.3% | 22% | 4.9% | 5.7% | 4.1% | 3.3% | 3.3% | 1.6% |
| Sep 2026 | 53.5% | 22.2% | 8.1% | 5.1% | 4% | 3% | 2% | 2% |
| Oct 2026 | 49.5% | 25.7% | 7.6% | 6.7% | 4.8% | 2.9% | 1.9% | 0.95% |
How has branded search for MBS Digital and Wakefields Digital changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: MBS Digital took it in February 2026, Wakefields Digital took it in March 2026, MBS Digital took it in June 2026.
- Across the 12 months ending October 2026, MBS Digital’s share of searches among Wellington printing companies in New Zealand moved from 3% to 4.8%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending October 2026, Wakefields Digital’s share of searches among Wellington printing companies in New Zealand moved from 3% to 1.9%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand Wellington printing companies in October 2026?
2 changes
In October 2026, MBS Digital gained share of searches among Wellington printing companies in New Zealand, from 4% to 4.8%.
In October 2026, Wakefields Digital rose from 8th to 7th among Wellington printing companies in New Zealand.
How are MBS Digital’s and Wakefields Digital’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MBS Digital’s and Wakefields Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MBS Digital
1 branded search term
- mbs digital
Wakefields Digital
1 branded search term
- wakefields digital
Other head-to-heads among Wellington printing companies
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