Brandwave

How popular isNZ Print?

In October 2026, people searched for NZ Print by name about 480 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 2.9% of all New Zealand Wellington printing company searches, placing NZ Print sixth out of eight companies. When we asked both ChatGPT and Google AI Overviews about Wellington printing companies, NZ Print did not appear in any of the answers.

Search and AI answers in October 2026

NZ Print is the sixth most searched of 8 competitors and not named in the AI answers we collected.

  1. Rieger's PrintShare of searches 49.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. HotprintShare of searches 25.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. About PrintShare of searches 7.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. Pivotal PrintShare of searches 6.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  5. NZ PrintShare of searches 2.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top Wellington printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, NZ Print did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rieger's Print1st
  2. Hotprint2nd
  3. Wakefields Digital3rd
  4. About Print4th
  5. Pivotal Print5th
  6. MBS Digital6th
  7. NZ Print–
  8. City Print–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington printing companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for NZ Print compared with other New Zealand Wellington printing companies?

NZ Print against Wellington printing companies in New Zealand, by month

Share of searches by month for Rieger's Print, Hotprint, About Print, Pivotal Print, MBS Digital, NZ Print. The figures are in the table below the chart.

View monthly share of searches table
MonthRieger's PrintHotprintAbout PrintPivotal PrintMBS DigitalNZ PrintWakefields DigitalCity Print
Nov 202559.7%20.9%5.2%3.7%3%3%3%1.5%
Dec 202553.3%26.7%2.9%4.8%1.9%4.8%3.8%1.9%
Jan 202652.3%21.5%4.7%4.7%4.7%3.7%4.7%3.7%
Feb 202656.6%22.1%4.9%4.1%4.1%2.5%3.3%2.5%
Mar 202654.5%22.3%4.1%7.4%3.3%2.5%4.1%1.7%
Apr 202652.3%24.8%5.5%6.4%2.8%3.7%2.8%1.8%
May 202656.2%19%5.8%5.8%3.3%3.3%4.1%2.5%
Jun 202650.9%25.5%5.5%4.5%4.5%3.6%2.7%2.7%
Jul 202655.2%23.3%5.2%3.4%4.3%4.3%2.6%1.7%
Aug 202655.3%22%4.9%5.7%4.1%3.3%3.3%1.6%
Sep 202653.5%22.2%8.1%5.1%4%3%2%2%
Oct 202649.5%25.7%7.6%6.7%4.8%2.9%1.9%0.95%

  1. 1.Rieger's Print

    49.5%

    Held 1st. 520 estimated branded searches, -1.9% vs prior month. Share -4 points.

  2. 2.Hotprint

    25.7%

    Held 2nd. 270 estimated branded searches, +22.7% vs prior month. Share +3.5 points.

  3. 3.About Print

    7.6%

    Held 3rd. 80 estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Pivotal Print

    6.7%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1.6 points.

  5. 5.MBS Digital

    4.8%

    Held 5th. 50 estimated branded searches, +25% vs prior month. Share +0.7 points.

  6. 6.NZ Print

    2.9%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Wakefields Digital

    1.9%

    Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.City Print

    0.95%

    Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.

Compare popularity between NZ Print and its closest rivals

Every comparison with NZ Print

7 comparisons

How has branded search demand for NZ Print changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for NZ Print in New Zealand fell from 590 to 480.
  • Across the 12 months ending October 2026, NZ Print’s share of searches among Wellington printing companies in New Zealand peaked at 4.8% in December 2025 and was lowest at 2.5% in February 2026.

How did search popularity change for New Zealand Wellington printing companies in October 2026?

6 changes

  1. In October 2026, Hotprint gained share of searches among Wellington printing companies in New Zealand, from 22.2% to 25.7%.

  2. In October 2026, Pivotal Print gained share of searches among Wellington printing companies in New Zealand, from 5.1% to 6.7%.

  3. In October 2026, MBS Digital gained share of searches among Wellington printing companies in New Zealand, from 4% to 4.8%.

  4. In October 2026, Rieger's Print lost share of searches among Wellington printing companies in New Zealand, from 53.5% to 49.5%.

  5. In October 2026, City Print lost share of searches among Wellington printing companies in New Zealand, from 2% to 0.95%.

  6. NZ Print’s share of searches among Wellington printing companies in New Zealand has lost ground for 3 months in a row, from 4.3% to 2.9% in October 2026.

How are NZ Print’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NZ Print’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nz print
  • nzprint

Do you work for NZ Print? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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