NZ Print vs Wakefields Digital:Which is more popular in New Zealand?
In October 2026, NZ Print had more branded searches than Wakefields Digital among Wellington printing companies in New Zealand. NZ Print had about 30 branded searches, while Wakefields Digital had 20. NZ Print made up 2.9% of all Wellington printing company searches we track, and Wakefields Digital accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about Wellington printing companies, Wakefields Digital appeared in two of the three answers and NZ Print in none.
Who do people search for more?
NZ Print, about 50% more searches than Wakefields Digital
Who does AI mention more?
Wakefields Digital, mentioned in 2 of 3 answers, NZ Print in 0
Who does AI recommend more?
Wakefields Digital, the only one of the two named
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Top Wellington printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Wakefields Digital was mentioned in two out of three: in two of the three ChatGPT answers. NZ Print did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rieger's Print3 of 3Named in 3 of 3 ChatGPT answers
About Print3 of 3Named in 3 of 3 ChatGPT answers- Hotprint2 of 3Named in 2 of 3 ChatGPT answers
MBS Digital2 of 3Named in 2 of 3 ChatGPT answers- Wakefields Digital2 of 3Named in 2 of 3 ChatGPT answers
Pivotal Print1 of 3Named in 1 of 3 ChatGPT answers- NZ Print0 of 3Named in 0 of 3 ChatGPT answers
City Print0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington printing companies
3 answers
Asked ChatGPT
“Which printing company should I use in Wellington, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best printing company in Wellington, New Zealand for business cards?”
Searched Google, AI Overview
“wellington printing company”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business card printing wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NZ Print or Wakefields Digital more popular in search?
This chart shows how often people search Google for NZ Print and Wakefields Digital by name. Each line represents a brand's share of searches for all eight Wellington printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for NZ Print, Wakefields Digital. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rieger's Print | Hotprint | About Print | Pivotal Print | MBS Digital | NZ Print | Wakefields Digital | City Print |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.7% | 20.9% | 5.2% | 3.7% | 3% | 3% | 3% | 1.5% |
| Dec 2025 | 53.3% | 26.7% | 2.9% | 4.8% | 1.9% | 4.8% | 3.8% | 1.9% |
| Jan 2026 | 52.3% | 21.5% | 4.7% | 4.7% | 4.7% | 3.7% | 4.7% | 3.7% |
| Feb 2026 | 56.6% | 22.1% | 4.9% | 4.1% | 4.1% | 2.5% | 3.3% | 2.5% |
| Mar 2026 | 54.5% | 22.3% | 4.1% | 7.4% | 3.3% | 2.5% | 4.1% | 1.7% |
| Apr 2026 | 52.3% | 24.8% | 5.5% | 6.4% | 2.8% | 3.7% | 2.8% | 1.8% |
| May 2026 | 56.2% | 19% | 5.8% | 5.8% | 3.3% | 3.3% | 4.1% | 2.5% |
| Jun 2026 | 50.9% | 25.5% | 5.5% | 4.5% | 4.5% | 3.6% | 2.7% | 2.7% |
| Jul 2026 | 55.2% | 23.3% | 5.2% | 3.4% | 4.3% | 4.3% | 2.6% | 1.7% |
| Aug 2026 | 55.3% | 22% | 4.9% | 5.7% | 4.1% | 3.3% | 3.3% | 1.6% |
| Sep 2026 | 53.5% | 22.2% | 8.1% | 5.1% | 4% | 3% | 2% | 2% |
| Oct 2026 | 49.5% | 25.7% | 7.6% | 6.7% | 4.8% | 2.9% | 1.9% | 0.95% |
How has branded search for NZ Print and Wakefields Digital changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Wakefields Digital took it in January 2026, NZ Print took it in April 2026, Wakefields Digital took it in May 2026, NZ Print took it in June 2026.
- Across the 12 months ending October 2026, NZ Print’s share of searches among Wellington printing companies in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 12 months ending October 2026, Wakefields Digital’s share of searches among Wellington printing companies in New Zealand moved from 3% to 1.9%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand Wellington printing companies in October 2026?
2 changes
NZ Print’s share of searches among Wellington printing companies in New Zealand has lost ground for 3 months in a row, from 4.3% to 2.9% in October 2026.
In October 2026, Wakefields Digital rose from 8th to 7th among Wellington printing companies in New Zealand.
How are NZ Print’s and Wakefields Digital’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using NZ Print’s and Wakefields Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZ Print
2 branded search terms
- nz print
- nzprint
Wakefields Digital
1 branded search term
- wakefields digital
Other head-to-heads among Wellington printing companies
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